At a glance: compare listing fees, services and representation
Start with the listing model
Eaton direct · FL & TX
1%Direct broker representation by phone and online. Sellers ordinarily supply photos and physical access.
No dollar minimum. Listing-side commission is paid at closing if sold, under the signed agreement.
See direct plan details →Independent local partners
1.5% targetOutside Florida and Texas, request an independently licensed local brokerage where available.
The broker must accept your property, listing fee and services. Availability and the target rate are not guaranteed.
Check local availability →Other brokerage or MLS plans
Your choiceCompare local agents and seller-managed MLS services by the work included and your total proposed fee.
Ask about on-site help, minimums, upfront charges, cancellation terms and additional fees.
Explore service comparisons →Compare the fee at your expected sale price
On an illustrative $500,000 sale, 1% is $5,000 and 1.5% is $7,500. These are listing-side calculations, not all-in closing costs or confirmed partner quotes. Minimums and other charges may change a written offer.
Review these points before choosing
- Confirm the licensed brokerage that will represent you.
- Ask who handles photography, property access, marketing, showings and negotiations.
- Review the total listing fee, minimum, payment timing and cancellation terms in writing.
- Consider buyer-agent compensation, concessions and other closing costs separately.
Clever vs. Eaton · Redfin vs. Eaton · Ideal Agent vs. Eaton
Published by Eaton Real Estate Company to explain listing options. This is not an independent ranking or confirmation of local agent coverage. All commissions are negotiable; buyer-agent compensation, if offered, is separate.
1% Full-Service Listing for McKinney Sellers.
McKinney sellers compete in a fast-growing Collin County market that ranges from historic homes to large master-planned communities and newer construction. Subdivision, school boundaries, HOA terms, special districts, age and builder competition can all change the right pricing strategy.
Choose how much of the sale you want Eaton to handle.
Use 1% Full Service when you want broker representation from pricing through closing. Use a flat-fee MLS option when you want to stay in control of inquiries, showings, offers and the transaction.
MLS Basic
MLS entry for listing-ready sellers.
- 6-month MLS term
- Seller supplies photos and listing data
- No CMA or representation
FSBO Plus
More listing flexibility without full-service representation.
- MLS setup and edits
- Seller handles inquiries and showings
- Seller manages offers, contracts and closing
Full Service
Pricing guidance, showing coordination, negotiation and contract-to-close support.
- CMA and pricing guidance
- Showing coordination and feedback
- Offer review and negotiation
- Paid at closing only if sold
At a $400,000 sale price, a 1% listing-side fee is $4,000. At $600,000 it is $6,000. Buyer-agent compensation, if offered, is separate and negotiable.
Price against the homes your buyer will actually compare.
Historic-district buyers, master-planned-community buyers and buyers comparing new construction are not evaluating the same product. The page and the MLS should make those differences obvious instead of relying on a generic McKinney average.
Subdivision-level comps
Use sales from the same or closely competing community before expanding the search radius.
Historic-home details
Older homes need clear renovation, systems and permit information to support value.
HOA and district costs
Organize HOA, PID, MUD or other recurring property-specific charges where applicable.
Builder competition
Compare nearby new-build inventory, incentives and completion timelines when relevant.
Upgrade documentation
List meaningful kitchen, bath, flooring, roof, HVAC and energy improvements with dates.
Offer quality
Evaluate financing, appraisal gap, option period, concessions and certainty alongside price.
- Confirm HOA and district charges
- Document major upgrades
- Review same-community comps
- Check nearby builder inventory
- Prepare showing access
- Define appraisal and closing priorities
McKinney plus surrounding Texas coverage.
Eaton serves sellers throughout Texas. Use the closest market page to see the same 1% and MLS-only choices with more local context.
Questions to answer before you list.
What does 1% Full Service include?
CMA and pricing guidance, MLS setup and management, showing coordination, feedback, offer review and negotiation, and contract-to-close support.
When is the 1% fee paid?
At closing only if the property sells, subject to the signed listing agreement.
Can I cancel the full-service listing?
Yes. Eaton’s current full-service offer is cancel anytime for $0, subject to the signed agreement.
Can I use MLS-only instead?
Yes. Choose $99 MLS Basic or $499 FSBO Plus when you want to manage the sale yourself.
Is buyer-agent compensation included?
No. If offered, it is separate, negotiable and chosen by the seller.
Why does local property context matter in McKinney?
Subdivision, land, utilities, school or district context, condition and competing inventory can change which sales are actually comparable to your property.
Start with your McKinney property address.
See whether 1% Full Service or an MLS-only plan fits the sale.
1% refers to Eaton Real Estate Company’s listing-side fee. Other transaction costs may apply. Buyer-agent compensation, if offered, is separate and negotiable. MLS availability depends on property location and brokerage coverage.