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Dallas–Fort Worth Seller Brokerage
Texas Broker #539000Direct broker serviceDFW seller-focused

1% listing agent in Dallas–Fort Worth.

Full-service broker representation for a 1% listing-side fee, paid at closing only if sold. Prefer to manage the sale yourself? Choose $99 MLS Basic for essential MLS exposure or $499 FSBO Plus for more flexibility and support. See our Texas seller services for statewide coverage. Comparing broker options? Review our Dallas–Fort Worth low commission Realtor guide.

Compare $99 MLS Basic, $499 FSBO Plus, 1% Full Service or Not Sure Yet. No payment is collected in the signup form, and submitting your address does not create a listing agreement.

1% paid at closing if sold$499 — review live, then payNo minimum on the 1% plan
Compare Three Plans Call StephenText Stephen

The 1% is Eaton’s listing-side fee. Buyer-agent compensation, if offered, is separate, negotiable, and chosen by the seller.

Signature Service1% Full-Service representation
Hands-On Alternative$499 FSBO Plus listing
Broker DirectTexas Broker #539000
DFW CoverageDallas County, Tarrant County, Mid-Cities + nearby

Florida + Texas · One family brokerage

Three ways to sell in Dallas–Fort Worth.

Choose how much of the sale you want to handle. The two flat-fee plans are seller-managed. With 1% Full Service, Eaton represents you through closing.

MLS Basic

$99flat fee

Get Listed.

For confident DIY sellers who mainly need MLS exposure.

  • 6-month MLS listing
  • Up to 10 seller-supplied photos
  • 2 changes included; then $25 per request
  • Email support

You price, show, negotiate and manage the sale. No CMA, pricing guidance or representation.

Pay after signing, before MLS preparation.

Choose $99 MLS BasicDFW $99 Flat Fee MLS

FSBO Plus

$499flat fee

Sell It Yourself, With More.

For DIY sellers who want more flexibility and support.

  • 6-month MLS listing; maximum MLS photos
  • Unlimited reasonable listing changes
  • Phone and email support
  • Sales-document resources
  • Review the live MLS listing before paying

You still manage the sale. No CMA, pricing guidance, negotiation or contract-to-close management.

Pay after live-listing review, per your agreement.

Choose $499 FSBO PlusSee plan details

Full Service

1%listing-side fee

We Handle It.

For sellers who want Eaton to represent them through closing.

  • Seller representation and CMA/pricing guidance
  • MLS setup and listing management
  • Buyer-agent showing requests, scheduling, access instructions and feedback
  • Offer review and negotiation
  • Contract, title and closing coordination

Eaton represents you and helps manage the sale. Cancel for $0, subject to your signed agreement.

Paid at closing only if your property sells.

Choose 1% Full ServiceSee plan details
Compare plans and see how it works →Not Sure Yet? Start with your address →

Buyer-agent compensation, if offered, is separate, negotiable and chosen by the seller. Services, compensation and brokerage obligations are governed by the applicable signed agreement.

Know the Numbers

See what a lower listing-side fee can mean.

Enter an expected sale price and compare Eaton’s 1% listing-side fee with another example percentage so you can see the potential listing-side difference before choosing a plan.

Compare with another listing-side percentage
Eaton 1%$5,000
3% example $15,000
Estimated difference$10,000

Illustration only—not a quote or promise of proceeds. All commissions are negotiable. Buyer-agent compensation, closing costs and other sale expenses are separate.

DFW Seller Results

Completed DFW listings. Clear service distinctions.

Explore completed listings in Frisco, Cedar Hill and Arlington. Service levels differ: the Frisco example used a prior MLS-Only plan, not full-service representation. That historical fee is no longer offered. Today's choices are $99 MLS Basic, $499 FSBO Plus and 1% Full Service; compare the current plan details above. The examples distinguish recorded service types from public sale facts. No final sale price or actual savings is claimed unless supported by the linked public record.

Frisco · NTREIS #21301495

3510 Jefferson Drive, Frisco

Recorded Eaton servicePrior MLS-Only plan

4 bedrooms · 3,060 sq. ft. · Closed July 14, 2026 · Listed through Eaton's MLS-Only service.

MLS-only, not full-service representation: Eaton's brokerage records identify this as a prior MLS-Only listing. The seller-managed plan provides MLS input and applicable distribution, not transaction management. No final sale price or actual savings is disclosed. Verify the public sale record.

Cedar Hill · NTREIS #21303146

618 Oak Tree Cove, Cedar Hill

Public MLS sale statusSold August 20, 2026

4 bedrooms · 4,089 sq. ft. · Closed August 20, 2026 · Eaton represented the seller.

Cedar Hill property example: A 4-bedroom home on approximately 1.14 acres with a private pool. Public records identify Stephen Eaton as the listing agent. The final sale price and commission are not disclosed here, and no savings amount is claimed. Verify the public sale record.

Arlington · NTREIS #20756395

417 Washington Drive, Arlington

Public MLS sale statusSold December 20, 2024

4 bedrooms · 2,828 sq. ft. · Closed December 20, 2024 · Eaton represented the seller.

Verified seller-side listing: Stephen Eaton is identified as the listing agent · HAR reports the sold price only as a public range · no final sale price or actual savings is claimed here.

Verify Eaton NTREIS Activity Verify Arlington Property

Sources include Eaton’s NTREIS activity record and public property records. Historical examples only; compensation is negotiable, and buyer-agent compensation and other sale costs are separate.

DFW Seller Proof

DFW sellers have already described the experience.

Read what sellers in Arlington and Frisco have said about Eaton’s responsiveness, pricing guidance and overall selling experience.

“Really knows the D/FW market. He was able to price us properly.”
Tori Brounoff · Arlington, Texas seller · Public review
“Stephen was so helpful and made the process super easy.”
Joseph Giacomazzi · Frisco, Texas seller · Public review
Read More Seller Reviews
Independent Texas + DFW recognition. Clever Real Estate’s September 8, 2026 Texas comparison lists Eaton as “Runner Up”. Its Dallas comparison labels Eaton “Budget Pick,” highlighting Eaton’s 1% listing fee and no minimum fee, and its Fort Worth comparison includes Eaton among the five featured low-commission brokerages. Read Clever’s Texas comparison →Clever pages updated September 8, 2026; checked September 19, 2026. This is a third-party editorial comparison; rankings and methodology may change.
Dallas–Fort Worth Seller Comparison Guide

Compare Dallas-Fort Worth Discount Real Estate Brokers

A low-commission real estate broker and a flat-fee MLS service are not necessarily the same thing. Use this comparison to see what Eaton handles under each plan—and what remains your responsibility. Sellers focused on Dallas can also review Eaton's Dallas 1% listing agent page; Fort Worth sellers can review the Fort Worth 1% listing agent page.

Start with the service, not just the advertised price. Compare representation, fees, payment timing, MLS exposure, pricing help, showing coordination and support through closing. Review the written agreement before choosing a plan.
Compare My Options
Listing service comparison. Specific services and fees are governed by the written agreement.
What to compare Traditional Full-Service Eaton 1% Full-Service Eaton $499 FSBO Plus
Seller representation Typically included Included Not included
MLS listing exposure Typically included Included Included
CMA / pricing guidance Typically included Included Seller handles pricing decisions
Showing coordination Typically included Included Seller handles
Buyer-agent communication Typically included Included Seller handles
Offer review & negotiation Typically included Included Seller handles
Contract guidance Typically included Included Seller handles
Title + closing support Typically included Included Seller coordinates
Listing-side pricing Varies; commissions are negotiable 1% listing-side fee $499 flat fee
Minimum listing fee Depends on brokerage agreement No minimum $499 fixed fee
When the listing fee is paid Depends on brokerage agreement At closing, only if sold The $499 FSBO Plus fee is due after the listing is live in the MLS and the seller has reviewed it. The fee is non-refundable once paid.
Best fit Sellers wanting conventional full-service representation Most sellers wanting broker support at a lower listing-side fee Experienced hands-on sellers
Optional Listing Services

Add only what you want.

Professional photography ($199) and an Eaton yard sign ($99) are optional with FSBO Plus and 1% Full Service only. Neither is included or offered as an MLS Basic add-on.

Professional Photography — $199 We can arrange a local real estate photographer and provide MLS-ready edited photos.
Yard Sign — $99 Professional Eaton For Sale signs are available; pricing and installation can vary by location.
DFW Low-Commission Seller Options

Low commission does not have to mean less representation.

Eaton’s primary DFW service is full seller representation for a 1% listing-side fee with no minimum listing fee, paid at closing only if the property sells. For the statewide overview, see our Texas low commission real estate broker guide. Sellers who mainly need MLS access can instead choose the separate $499 FSBO Plus option. The $499 FSBO Plus fee is due after the listing is live in the MLS and the seller has reviewed it. The fee is non-refundable once paid.

1%

Low commission, full representation

Pricing/CMA guidance, MLS exposure, showing coordination, buyer-agent communication, offer review, negotiation help, contracts, title and closing support.
$499

Flat-fee MLS alternative

MLS input and applicable syndication for experienced sellers who prefer to handle inquiries, showings, offers, contracts, title and closing themselves.
DFW

Confirm coverage for your address

Eaton participates in NTREIS for applicable DFW properties. Confirm the right MLS and available service from your address, or explore the local seller guides.
Built for the DFW Metroplex

Find the local guidance for your part of DFW.

Compare your home with the properties buyers could reasonably choose nearby. Explore Dallas County, Tarrant County, Arlington, the Mid-Cities and surrounding communities below. For Frisco, Plano, McKinney and northern communities, see the North Texas seller guide.

DFW MLS coverage: Eaton participates in NTREIS for applicable Dallas–Fort Worth listings. The exact MLS and service availability are confirmed from the property address before launch.
Dallas County

Dallas 1% Listing Agent & Seller Guide

Dallas County includes urban condos, established neighborhoods, luxury property, suburban resales, investment homes, and communities with very different buyer expectations. The dedicated Dallas page goes deeper into city-specific seller strategy.
Dallas Irving Garland Richardson Mesquite Grand Prairie
Tarrant County

Fort Worth + Tarrant County

Fort Worth and Tarrant County range from established central neighborhoods to suburban, luxury, newer-construction, and higher-value properties. Sellers can compare full representation with a lower listing-side fee or a hands-on MLS-only path.
Fort Worth Arlington Mansfield Keller Southlake Grapevine
Central DFW

Arlington + Mid-Cities

Central DFW gives sellers access to both sides of the metroplex and includes a mix of established homes, townhomes, investment property, relocation demand, and airport-adjacent communities. Strong pricing and clean MLS presentation matter because buyers often compare several nearby cities.
Arlington Hurst Euless Bedford Grapevine Grand Prairie
South + Southwest DFW

Mansfield, Burleson, Midlothian & Waxahachie

South and southwest DFW include established subdivisions, newer master-planned communities, larger-lot homes, and properties where buyers may compare multiple counties. Sellers here can choose between 1% Full-Service and the $499 FSBO Plus option based on how much support they want.
Mansfield Burleson Midlothian Waxahachie Cedar Hill DeSoto
East + Northeast DFW

Garland, Rowlett, Mesquite, Rockwall & Forney

East-side DFW includes mature neighborhoods, lake-area communities, newer suburban development, and growing outer-ring markets. Listing strategy should reflect the property’s immediate competition, not just a broad Dallas–Fort Worth average.
Garland Rowlett Mesquite Rockwall Forney Heath

Start with your property location. Explore Dallas seller services, Fort Worth seller services or the North Texas guide. Service and MLS availability are confirmed for the property address.

DFW Seller Strategy

Different parts of Dallas–Fort Worth create different selling decisions.

The listing plan may be simple, but the property strategy should still reflect the home, neighborhood, competition, and buyer pool. These are some of the common differences across the metroplex.

01

Dallas urban, condo & luxury listings

Urban condos, luxury homes, and close-in Dallas neighborhoods can have very different HOA, amenity, parking, condition, and buyer-profile considerations. Pricing should be based on the most relevant competing properties rather than a metro-wide number.
02

Tarrant County & Mid-Cities resales

Fort Worth, Arlington, and the Mid-Cities include mature neighborhoods alongside newer suburban inventory. Buyers may compare school areas, commute access, lot size, updates, and nearby alternatives across multiple cities before choosing a home.
03

Outer DFW growth & new construction

In growing areas such as Mansfield, Burleson, Midlothian, Waxahachie, Forney, and nearby corridors, resale sellers may compete with new construction and builder incentives. Current local inventory and property-specific positioning matter.
Simple Online Start

Getting listed is straightforward. What happens next depends on your plan.

All three plans start with your address and the applicable listing documents. After launch, 1% Full-Service includes representation while MLS-Only leaves the active sale with you.

1

Choose support level

Select 1% Full-Service, $499 FSBO Plus, or “Not Sure Yet.”
2

Build the listing

Provide property details, photographs, disclosures, pricing and access instructions.
3

Review & approve

Review the listing information and documents before the property is launched.
4

Launch clearly

With 1%, Eaton continues representing you. With MLS-Only, you manage the active sale.
Straight Answers

Questions Dallas–Fort Worth sellers usually ask first.

Answers about fees, representation, MLS coverage, photos, showings and the responsibilities of each plan.

What should I compare when choosing a low commission realtor in Dallas–Fort Worth?
Compare the actual level of seller representation, minimum fees, when payment is due, MLS coverage, CMA and pricing guidance, showing coordination, buyer-agent communication, offer and negotiation help, contract guidance, title and closing support, direct broker access, public reviews, and local transaction proof. A low advertised fee can represent very different levels of service.
When is the $499 FSBO Plus fee paid?
The $499 FSBO Plus fee is due after the listing is live in the MLS and the seller has reviewed it. The fee is non-refundable once paid.
Is Eaton’s 1% plan full-service in Dallas–Fort Worth?
Yes. The 1% plan includes seller representation, MLS exposure, showing coordination, buyer-agent communication, offer review, negotiation support, and contract-to-close guidance. The listing-side fee is paid only if the property sells.
What is included in the $499 FSBO Plus option?
The $499 plan is MLS listing input without seller representation. The seller handles inquiries, showings, offers, negotiations, contracts, title work, and closing. The $499 FSBO Plus fee is due after the listing is live in the MLS and the seller has reviewed it. The fee is non-refundable once paid.
Which Dallas–Fort Worth areas does this page cover?
This is Eaton’s broad DFW metro page, with emphasis on Dallas County, Tarrant County, Arlington, the Mid-Cities, and surrounding east, south, and outer-metro communities. Service and applicable MLS coverage can depend on the property address.
What if my property is in Frisco, Plano, McKinney, Prosper, Celina, or Denton?
Those northern markets are covered in more depth in Eaton’s North Texas seller guide, covering Collin County, Denton County, Grayson County and the northern growth corridor. This DFW page covers the broader metro.
Is a DFW discount real estate broker the same as flat-fee MLS?
A discount broker can still provide full seller representation at a lower listing-side fee. Eaton’s 1% Full-Service plan includes representation through the sale. Flat-fee MLS is different: Eaton enters the listing in the applicable MLS, while the seller handles inquiries, showings, offers, negotiations, contracts, title and closing.
Which MLS does Eaton use for Dallas–Fort Worth listings?
Eaton participates in NTREIS for applicable Dallas–Fort Worth properties. MLS availability is confirmed from the property address because coverage and listing requirements can vary by location.
How much can a 1% listing fee save on a DFW home sale?
The difference depends on the sale price and the listing-side percentage being compared. For example, on a $500,000 sale, 1% equals $5,000 and 3% equals $15,000—a $10,000 listing-side difference. The calculator above is an illustration only; all commissions are negotiable and buyer-agent compensation and other selling costs are separate.
Do I have to offer compensation to a buyer’s agent?
No specific buyer-agent compensation is required by Eaton. If compensation is offered, it is separate from Eaton’s listing-side fee, negotiable, and chosen by the seller.
Who provides the listing photos and property access?
The seller provides the listing photographs and the agreed method of property access. Under the 1% Full-Service plan, Eaton coordinates showing requests and buyer-agent communication.
Can I start MLS-Only and later move to Full-Service?
Yes. If you begin with the $499 FSBO Plus option and later decide you want representation, you can ask about moving to the 1% Full-Service plan.
Ready to Sell in Dallas–Fort Worth?

Start with your property address and choose the listing path that fits.

Choose $99 MLS Basic for essential MLS exposure, $499 FSBO Plus for a stronger DIY package, or 1% Full Service for seller representation through closing.

See My Listing Options Call 409-996-9999Text Stephen

Eaton Real Estate Company LLC · Texas Broker #539000. The 1% listing-side fee is paid only if sold. $499 FSBO Plus provides MLS input without seller representation or transaction management. The $499 FSBO Plus fee is due after the listing is live in the MLS and the seller has reviewed it. The fee is non-refundable once paid. Buyer-agent compensation, if offered, is separate and chosen by the seller.