Direct broker representation by phone and online. Sellers ordinarily supply photos and physical access.
No dollar minimum. Listing-side commission is paid at closing if sold, under the signed agreement.
See direct plan details →Outside Florida and Texas, request an independently licensed local brokerage where available.
The broker must accept your property, listing fee and services. Availability and the target rate are not guaranteed.
Check local availability →Compare local agents and seller-managed MLS services by the work included and your total proposed fee.
Ask about on-site help, minimums, upfront charges, cancellation terms and additional fees.
Explore service comparisons →On an illustrative $500,000 sale, 1% is $5,000 and 1.5% is $7,500. These are listing-side calculations, not all-in closing costs or confirmed partner quotes. Minimums and other charges may change a written offer.
Clever vs. Eaton · Redfin vs. Eaton · Ideal Agent vs. Eaton
Published by Eaton Real Estate Company to explain listing options. This is not an independent ranking or confirmation of local agent coverage. All commissions are negotiable; buyer-agent compensation, if offered, is separate.
Fort Worth sellers can choose a $99 MLS Basic or $499 FSBO Plus listing when they want MLS exposure and control. If you want Eaton to represent you instead, 1% Full Service handles pricing, buyer-agent communication, negotiation and contract-to-close.
Texas Broker #539000 · 1% plan includes seller representation · 1% plan: cancellation under listing agreement · $99 MLS-only: fee nonrefundable once live
Flat-fee plans are seller-managed. The 1% plan is full seller representation from pricing through closing.
6-month MLS listing · up to 10 seller-supplied photos · 2 listing changes included · email support.
You handle pricing, showings, offers, negotiation and closing.
6-month MLS listing · maximum MLS photos · unlimited reasonable changes · phone + email support.
You still manage the sale. Optional photography is $199; Eaton yard sign is $99.
CMA + pricing guidance · buyer-agent communication · showing coordination · offer review + negotiation · contract-to-close.
Paid at closing only if sold.
A seller near the urban core, a suburban seller near Alliance, and a property on the edges of the metro can face very different competition. Pricing and listing strategy should start with the property, not a metro-wide average. See our September 2026 North Texas seller-cost report for sourced regional context, then estimate your property-specific net proceeds.
Condition, build era, lot, school-zone demand and nearby active listings can move the competitive set quickly.
In growth corridors, resale homes may compete directly with builder inventory, incentives and rate buydowns.
Clear showing windows and access instructions matter when buyer agents are coordinating across a large metro.
1. Send the address. Eaton confirms MLS coverage and service availability.
2. Choose the plan. Pick MLS-only or full representation.
3. Build the listing. Complete property facts, photos, disclosures and showing instructions.
4. Launch. Full-service clients get representation; flat-fee clients manage the active transaction.
MLS Basic is $99 for a six-month seller-managed MLS listing.
No. FSBO Plus is seller-managed. Choose 1% Full Service if you want Eaton to represent you.
Yes. Ask about upgrading to 1% Full Service if you decide you want broker representation.
Send the property address and compare $99 MLS Basic, $499 FSBO Plus and 1% Full Service. Review documented Eaton closings or call our Texas line at 409-996-9999.
