Schertz sellers compete in a northeast San Antonio corridor with established subdivisions, newer communities, military-relocation demand, and easy comparison to nearby Cibolo and New Braunfels. Pricing and presentation should reflect the buyer’s actual alternatives. Eaton also offers $499 FSBO Plus and $99 MLS Basic for owners who prefer to manage more of the sale themselves.
The 1% plan includes broker representation. The two flat-fee plans are seller-managed and are best for owners comfortable running more of the sale themselves.
Lean MLS advertising for listing-ready sellers.
MLS advertising with more flexibility while you manage the transaction.
Pricing, marketing and seller representation through closing.
October 2026 market focus: Schertz buyers often compare established neighborhoods, newer subdivisions and nearby Cibolo, Selma and Universal City alternatives. HOA costs, lot position, age of systems, I-35 access and proximity to Randolph-area employment can materially affect demand.
Schertz sellers compete in a northeast San Antonio corridor with established subdivisions, newer communities, military-relocation demand, and easy comparison to nearby Cibolo and New Braunfels. Pricing and presentation should reflect the buyer’s actual alternatives.
Compare against the subdivisions and nearby cities buyers are actually touring.
Where new construction is active, compare incentives, upgrades, lot position, and move-in readiness.
Have current HOA and property-specific tax information ready when applicable.
Complete listing data and responsive communication help relocating buyers evaluate the home efficiently.
Roof, HVAC, foundation, windows, and other large-ticket items can shape negotiation.
Review financing, option period, appraisal exposure, concessions, and timeline alongside price.
Schertz buyers may also compare Cibolo, Selma, Universal City and northeast San Antonio. Subdivision, HOA terms, school context, builder competition and commute access can shift demand even among similar homes.
Start with same-community and directly competing sales before expanding outward.
Compare nearby new-home incentives and inventory in the I-35 corridor.
Access to major employers plus roof, HVAC and upgrade history can affect buyer response.
Coverage also extends through Cibolo, Selma, Universal City, New Braunfels, and northeast San Antonio.
CMA and pricing guidance, MLS setup and management, showing coordination, feedback, offer review and negotiation, and contract-to-close support.
At closing only if the property sells, subject to the signed agreement.
Yes. Eaton’s current full-service offer is cancel anytime for $0, subject to the signed agreement.
Yes. Choose $499 FSBO Plus or $99 MLS Basic when you want MLS advertising only and will manage the transaction yourself. Both are limited-service plans with no brokerage relationship.
No. If offered, it is separate, negotiable and chosen by the seller.
See whether 1% Full Service or an MLS-only plan fits the sale.
1% refers to Eaton Real Estate Company’s listing-side fee. Other transaction costs may apply. MLS availability depends on property location and brokerage coverage.
