Rio Grande Valley · Harlingen seller services
Sell your Harlingen home with a 1% listing broker — or list on the MLS from $99.
Harlingen sits between the Upper and Lower Valley markets, with a price point where every percentage point of listing fee is easy to feel. Eaton gives sellers three ways to choose the service level.
Eaton Real Estate Company · Texas Broker License 539000 · 1% is Eaton’s listing-side broker fee. Buyer-agent compensation, if offered, is separate and chosen by the seller.
A lower price point does not make the sale simpler.
HAR’s September 2026 city report shows a median price around the mid-$200s and an 82-day market. That gives sellers plenty of time to benefit from good pricing and follow-up — or suffer from bad execution.
Three ways to sell in Harlingen.
Pick the amount of work you want Eaton to handle. The fee follows the service level.
Full Service
For sellers who want Eaton handling the sale from pricing through closing.
- CMA and pricing strategy
- Buyer and agent calls handled
- Showing coordination and feedback
- Offer review and negotiation
- Contracts, title and closing support
- Paid at closing only if sold
- Cancel anytime with $0 cancellation fee
FSBO Plus
For sellers comfortable managing the transaction themselves but wanting more MLS support.
- Six-month MLS listing
- MLS entry and edits
- Seller handles inquiries and showings
- Seller handles offers, contracts and closing
- No CMA included
- Optional $199 photography
- Optional $99 yard sign
MLS Basic
For experienced DIY sellers who mainly want MLS entry without paying for extra help.
- MLS entry
- Seller supplies photos
- Seller handles access
- No CMA
- No photo coordination
The fee difference still matters.
Using HAR’s September 2026 median price of $252,252:
Paid at closing only if sold under Eaton’s current 1% Full Service plan.
Difference: about $5,045. Illustration only. Real estate commissions are negotiable.
Save where you can. Get help where it matters.
Full service does not need a traditional fee.
The 1% plan includes pricing, calls, showing coordination, negotiation and closing support.
DIY sellers can stay DIY.
The $499 and $99 plans are intentionally seller-managed for people who do not need Eaton running the transaction.
Keep the seller in control.
Buyer-agent compensation is not forced into the listing plan; the seller decides whether to offer it.
Harlingen connects Brownsville, Port Isabel and the Upper Valley.
That makes it a natural bridge in Eaton’s Rio Grande Valley seller network.
Selling in Harlingen? Pick the level of help you actually want.
Start with your property address and Eaton will confirm the appropriate service path.