Rio Grande Valley · McAllen seller services
Sell your McAllen home with a 1% listing broker — or choose MLS access from $99.
McAllen sellers have more options than a traditional percentage fee. Eaton offers full broker representation for 1%, plus $499 and $99 DIY MLS plans when you want to keep more of the work in your own hands.
Eaton Real Estate Company · Texas Broker License 539000 · 1% is Eaton’s listing-side broker fee. Buyer-agent compensation, if offered, is separate and seller-chosen.

More inventory. Longer market time. Better reason to get the launch right.
Current McAllen market data makes one thing clear: sellers are competing for attention. A lower fee helps, but pricing, presentation and follow-up still have to do their job.
Three ways to sell in McAllen.
The biggest difference is not the fee. It is who handles the work after the listing goes live.
Full Service
For sellers who want Eaton handling the sale from pricing through closing.
- CMA and pricing strategy
- Buyer and agent calls handled
- Showing coordination and feedback
- Offer review and negotiation
- Contracts, title and closing support
- Paid at closing only if sold
- Cancel anytime with $0 cancellation fee
FSBO Plus
For sellers comfortable managing buyers, showings and the transaction themselves.
- Six-month MLS listing
- MLS entry and edits
- Seller handles inquiries and showings
- Seller handles offers, contracts and closing
- No CMA included
- Optional $199 photography
- Optional $99 yard sign
MLS Basic
For experienced DIY sellers who mainly want MLS entry without paying for extra help.
- MLS entry
- Seller supplies photos
- Seller handles access
- No CMA
- No photo coordination
1% keeps the math simple.
Using HAR’s September 2026 median price of $302,000, here’s an illustration of the listing-side fee difference.
Paid at closing only if sold under Eaton’s current 1% Full Service plan.
Difference: $6,040. This is a simple fee illustration, not a claim that another broker will charge 3%. Real estate commissions are negotiable.
Eaton is already part of the McAllen low-commission conversation.
Clever’s August 2026 McAllen guide includes Eaton Real Estate Company among the low-commission companies it identified for local sellers comparing lower-fee options.
McAllen sellers don’t all need the same brokerage package.
Moving or relocating?
The 1% plan keeps calls, showings, offers and closing coordination off your plate while you focus on the move.
Experienced investor or FSBO seller?
The $499 plan gives you more MLS support without paying Eaton to manage a transaction you are comfortable handling yourself.
Just need MLS exposure?
The $99 plan is deliberately lean: you provide photos, access and the transaction management; Eaton handles MLS entry.
McAllen connects to a bigger Rio Grande Valley seller network.
Eaton’s South Texas seller network now connects McAllen with Edinburg, Mission, Harlingen, Brownsville, Port Isabel and South Padre Island.
Ready to compare what 1%, $499 and $99 actually get you?
Start with your McAllen property address. Eaton will confirm the service path and you can decide how hands-on you want to be.
