Florida Flat Fee MLS · Eaton Real Estate Company
Keep control of your Florida property sale and choose the MLS support you need. $99 MLS Basic gets your listing into the applicable MLS with clear service limits. $499 FSBO Plus adds more photos, flexible updates and phone support. Both are seller-managed.
Get Listed — $99Compare the MLS plansWant a broker to manage pricing, offers and closing? See Florida 1% seller representation.
The key difference is support and flexibility. Neither flat-fee plan includes a CMA, pricing guidance, negotiation or contract-to-close management.
MLS Basic
$99
You handle: pricing, inquiries, access, showings, offers, negotiation, contracts, title and closing.
No CMA, pricing guidance, professional-photography add-on or yard-sign add-on.
Payment: after signing and before MLS preparation.
Choose $99 MLS BasicFSBO Plus
$499
You handle: pricing, inquiries, access, showings, offers, negotiation, contracts, title and closing. No CMA or pricing guidance.
Optional: professional photography $199; Eaton yard sign $99.
Payment: review the live MLS listing before payment, subject to the signed agreement.
Choose $499 FSBO PlusBuyer-agent compensation is separate, negotiable and chosen by the seller. Your MLS listing fee is not the total cost of selling. Title and closing charges, taxes, loan payoff, concessions and other transaction expenses are separate.
With MLS Basic, gather related edits into a clear request: two listing-change requests are included, and each additional request is $25. FSBO Plus includes unlimited reasonable listing changes.
Florida has regional MLS systems, rather than one single statewide database. An Orlando property and a Miami property may use different listing systems. Eaton confirms the applicable MLS before preparation; photo limits and website distribution depend on the MLS and the websites receiving its data.
For example, Orlando and much of Central Florida use Stellar MLS. Southwest Florida, South Florida, Northeast Florida and Panhandle properties require their own location checks. An MLS listing does not guarantee a particular website placement, showing count or sale.
Before choosing any flat-fee MLS company, ask about photo limits, change fees, listing length, support, cancellation terms, optional services, payment timing and any additional fee at closing. Confirm who will answer inquiries and who is responsible for offers and contracts.
Provider packages vary. For reference, review Houzeo’s Florida package details and Homecoin’s Orlando offering directly. Those are separate companies; their current terms should be checked with the provider before signing.
MLS Basic fits a seller who has usable photos, needs few changes and is comfortable managing the transaction. FSBO Plus fits a seller who still wants control but needs a larger photo allowance, ongoing reasonable updates and phone support. Full Service fits a seller who wants representation for pricing, negotiation and closing.
For the broader budget, use Eaton’s Florida cost-to-sell calculator and review your transaction-specific estimates with the appropriate professionals.
1% Full Service
Want to move from DIY to seller representation? Eaton’s 1% Full Service includes CMA/pricing guidance, MLS setup and listing management, buyer-agent communication, showing coordination and feedback, offer review and negotiation, and contract-to-close, title and closing coordination.
The listing-side fee is paid at closing only if sold. Cancel for $0, subject to the signed agreement. Professional photography is an optional $199 add-on and an Eaton yard sign is an optional $99 add-on.
Contact Eaton before changing service levels. Upgrade terms, including any treatment of a previously paid fee, must be confirmed in the signed agreement.
Explore 1% Full ServiceEaton Real Estate Company is a family-run, seller-focused brokerage. Stephen Eaton is a licensed Florida broker, BK3560755; Chevon Eaton is a licensed Florida broker, BK3554115. The Florida office license is CQ1073948.
Review Eaton listings and closed-sale examples, seller reviews and the Eaton Zillow profile. Service examples should be read with their stated plan; an MLS-only listing is different from full seller representation.
Eaton offers two seller-managed plans. $99 MLS Basic includes a six-month listing, up to 10 seller-supplied photos, two listing-change requests and email support. $499 FSBO Plus includes a six-month listing, the maximum MLS photo allowance, unlimited reasonable changes, phone/email support and sales-document resources.
No. Neither $99 MLS Basic nor $499 FSBO Plus includes CMA or pricing guidance. You choose the asking price. Choose 1% Full Service when you want pricing guidance and seller representation.
For $99 MLS Basic, payment is after signing and before MLS preparation. For $499 FSBO Plus, you review the live MLS listing before payment, subject to the signed agreement. The 1% Full Service listing-side fee is paid at closing only if sold.
With either flat-fee plan, the seller handles pricing, inquiries, property access, showings, offers, negotiation, contracts, title and closing. FSBO Plus support and document resources do not include negotiation or transaction management.
Professional photography is an optional $199 add-on and an Eaton yard sign is an optional $99 add-on with $499 FSBO Plus and 1% Full Service. Neither add-on is offered with $99 MLS Basic; Basic sellers supply their own photos.
No. Buyer-agent compensation is separate, negotiable and chosen by the seller. The listing fee also does not include other selling expenses such as title charges, taxes, loan payoff, repairs or concessions.
Yes. Contact Eaton to request seller representation. Confirm and sign the applicable service-change terms before relying on pricing, negotiation or contract-to-close assistance. Any treatment of a previously paid fee must be confirmed in the signed agreement.
No. MLS coverage follows regional service areas. Send the property address so Eaton can confirm the applicable MLS and listing requirements. Website distribution, photo limits and required listing fields can vary by MLS and receiving website.
Choose the service level that fits your experience and available time. You can review the plan and signed agreement before moving forward.
Start My Florida ListingCompare all three plans · Florida seller representation · Selling in Texas? See Texas flat fee MLS
Services, compensation and brokerage obligations are governed by the applicable signed agreement.
