Florida discount brokerages
Compare percentage-based and MLS-only listing options.
EATON REAL ESTATE COMPANY · SELLER COMPARISONS
1% listing-side commission in Florida and Texas. No minimum. Pay only if sold. Eaton handles pricing, showing coordination, offer negotiation and contract-to-close remotely. Sellers provide photos and property access. Compare the fees and services of other brokerages below.
In Georgia, Alabama, Louisiana and Mississippi, Eaton is seeking a 1.5% listing-side fee through separately licensed independent local brokerages. Any available rate, minimum and services are confirmed by the local brokerage in writing. That is different from Eaton’s direct 1% Florida/Texas plan.
Publisher and commercial-interest disclosure: Eaton Real Estate Company publishes this comparison library and is one of the companies being compared. We may benefit if you choose Eaton. These guides are editorial comparisons, not customer reviews or independent third-party rankings. Providers can change pricing and services; verify current terms and local availability with each company.
Begin with the overall fee models in each state.
Compare percentage-based and MLS-only listing options.
See commission structures, conditions and seller responsibilities.
Compare options where the property is located.
Nine local listing options and terms.
Local reduced-commission and MLS options.
Fees, representation and service scope.
Brokerage and seller-managed MLS models.
Southwest Florida seller comparison.
Gulf Coast listing choices.
Local fee and service comparison.
Discount brokerage options.
Published fees and seller roles.
Regional comparisons across Eaton’s Texas markets.
Compare 1% representation with MLS-only plans.
Compare commissions, minimums and seller responsibilities.
Local listing fee and service comparison.
How reduced-fee offerings differ.
Local seller-service comparison.
Regional broker and fee choices.
These are published listing-side terms, not all-in sale costs or quotes for a particular home. Fees change, some offers have market minimums, and sellers decide separately whether to offer buyer-agent compensation. Links open the companies’ own disclosures, checked October 24, 2026.
| Provider / model | Published listing-side price | Minimums, conditions and service considerations |
|---|---|---|
| Eaton Direct Florida & Texas broker representation |
1% | No minimum or buy-a-home requirement. Paid at closing only if sold. Seller provides photos and physical access; Eaton manages brokerage duties remotely. Plan details |
| Clever Real Estate Agent-matching program |
Advertised as low as 1.5% | $3,000 minimum under its core offer; Clever cautions that the 1.5% rate may not be guaranteed below a $200,000 home value. Sellers can compare local participating agents. Read the Clever–Eaton comparison. |
| Redfin Brokerage / local agents |
2% standard in its published Florida and Texas markets; 1% conditional | 1% requires the seller also to buy with Redfin within 365 days, subject to market minimums. Minimums include Houston $3,500; Dallas $4,500; Austin $5,500; Orlando $3,500; Miami $5,500. Unrepresented-buyer and partner-agent rules can change eligibility. Selling FAQ. |
| Ideal Agent Agent-matching program |
2% for eligible residential properties | $4,000 flat fee below $200,000. Matching is free; the listing agreement is with a local brokerage. Property eligibility may affect pricing. |
| SimpleShowing Local full-service agents |
As low as 1% | Official site says the 1% rate may be subject to a market commission minimum; no universal minimum amount established here. Ask for an address-specific quote and on-site services. |
| 1 Percent Lists Independent brokerage franchises |
Advertised 1% | Individual offices may require minimum commissions or transaction fees. Franchise offices provide local full service, including photography and lockbox under the brand’s description. |
| HomeLight Agent matching |
No single published discount listing rate | The match is free to consumers, but the chosen agent’s commission and services must be negotiated separately. HomeLight receives a referral fee from the agent after a closed transaction. |
Example on a $400,000 sale: Eaton’s listing fee is $4,000. Clever’s advertised 1.5% is $6,000. Redfin’s currently published 2% standard rate is $8,000 before any eligible purchase-based reduction, applicable minimums, or other conditions. Ideal Agent’s published residential 2% fee is also $8,000. A 1% SimpleShowing or 1 Percent Lists quote might equal Eaton’s percentage, but local minimums and transaction fees must be checked before making that assumption. HomeLight’s matched-agent commission cannot be calculated without an individual agent quote.
Lower-priced homes are where commission minimums can make the biggest difference. These examples use Eaton’s 1%, Clever’s advertised 1.5% with a $3,000 floor, Ideal Agent’s published 2% / $4,000 under-$200,000 fee, and Redfin’s standard 2% Orlando rate with a $3,500 market minimum. They are not all equivalent service packages.
| Sale price | Eaton 1%, no minimum | Clever 1.5%, $3k minimum | Ideal Agent | Redfin standard, Orlando example |
|---|---|---|---|---|
| $150,000 | $1,500 | $3,000 minimum; actual quote may vary | $4,000 | $3,500 minimum |
| $300,000 | $3,000 | $4,500 | $6,000 | $6,000 |
| $500,000 | $5,000 | $7,500 | $10,000 | $10,000 |
Read before using these figures: Clever notes that its advertised 1.5% is not guaranteed on every home below $200,000, so $3,000 is a minimum, not a definitive quote. Redfin’s table above uses the ordinary 2% Orlando rate, not its conditional buy-and-sell 1% offer; market eligibility, unrepresented buyers and optional services can change its fee. The calculations are based on first-party fee disclosures checked October 24, 2026, and exclude seller concessions, taxes, other closing costs and any separately negotiated buyer-agent compensation. Estimate your overall seller net proceeds before comparing written brokerage agreements.
A brokerage such as Eaton or Redfin provides its own representation. Clever, Ideal Agent and HomeLight introduce sellers to other agents; the actual brokerage contract matters.
Eaton’s represented 1% offering is remote: the seller supplies photography and physical access. Other firms may send local agents, photographers and open-house staff. Confirm what is included.
Ask about commission minimums, buying another property, unrepresented buyers, transaction fees, cancellations and geographic eligibility. A headline 1% fee alone is not a full quote.
Any buyer-agent compensation is negotiated separately and chosen by the seller. Compare projected net proceeds including other concessions and closing costs, without assuming a standard commission split.
Yes, under its current published offer. In Redfin’s official October 24, 2026 disclosure, the normal seller listing rate is 2% in the Florida and Texas markets shown in its commission schedule. Redfin advertises 1% only if the seller also buys through Redfin within 365 days of closing, subject to the property’s market-based minimum and other program rules. Sellers who list first initially pay the applicable higher Redfin rate; after a qualifying Redfin home purchase, Redfin says it mails a check for the difference.
| At a $400,000 sale | Eaton direct in FL/TX | Redfin’s advertised terms |
|---|---|---|
| Listing-side fee | $4,000 (1%) | $8,000 (2%) standard published rate. A qualifying buy-and-sell seller may pay less, but market minimums still apply. |
| Second purchase required for 1%? | No | Yes; buy with Redfin within 365 days after closing the listing |
| Minimum listing commission | None | Varies by market; for example Houston $3,500, Dallas $4,500, Austin $5,500, Orlando $3,500, Miami $5,500 |
| Photos and property access | Provided by seller; broker handles transaction remotely | Full-service local Redfin team; confirm physical services and any extras in written proposal |
| Buyer-agent fee | Seller’s choice; separate from listing fee | Seller’s choice; separate from listing fee. Redfin adds 1% to its own listing fee when buyer is unrepresented per official disclosure. |
Redfin’s official market rate schedule lists a 2% standard listing rate for the markets below, but the dollar minimum differs by location. Its 1% buy-and-sell incentive is also subject to applicable minimum commissions, so the effective percentage can be higher than 1% on some lower-priced homes.
| Florida market | Published Redfin minimum | Texas market | Published Redfin minimum |
|---|---|---|---|
| Orlando | $3,500 | Houston | $3,500 |
| Tampa | $4,500 | Dallas | $4,500 |
| Miami | $5,500 | Austin | $5,500 |
| Palm Beach | $5,000 | San Antonio | $3,500 |
| Jacksonville | $4,000 | El Paso | $2,500 |
| Fort Myers | $4,500 | South Texas | $2,500 |
| Florida Panhandle | $4,500 | All Other (nationwide category) | $2,000 |
Example of why minimums matter: On a $350,000 Dallas sale, 1% is $3,500. Redfin’s published Dallas minimum is $4,500, so a qualified 1% buy-and-sell customer should not assume the fee will be only $3,500. Eaton’s direct 1% listing-side fee on the same sale is $3,500, without a dollar minimum. Confirm all broker-specific terms in writing. The market labels are Redfin’s own, and the precise applicable category for a property must be verified with Redfin.
No. Redfin’s published disclaimer separates standard Redfin listings from its Concierge offering, which is available in some markets. Its schedule currently lists a 3% Concierge listing rate for the Florida and Texas markets shown above (before minimums and other applicable charges). Redfin says Concierge sellers who also buy with Redfin within 365 days may receive a 0.5 percentage-point discount from their market’s Concierge rate, rather than the standard 1% listing offer. Compare Redfin’s actual written proposal rather than assuming every service tier qualifies for the same discount.
Redfin’s official seller FAQ distinguishes transaction order: a qualifying customer who buys first and then sells may receive the advertised 1% listing-side rate on that sale, still subject to the minimum and other conditions. Someone who sells first and buys later generally pays the applicable standard market rate at the sale closing and receives a refund of the difference after a qualifying Redfin purchase within 365 days. Eaton’s direct 1% listing fee does not depend on purchasing a second home.
Redfin may appeal to a seller seeking an in-person agent and local photography, staging, open-house or property-marketing assistance. Those activities have real value. Eaton’s 1% plan is a different service design: sellers supply the photography and physical access, while Eaton handles broker advice, inquiries, showings, negotiations and the contract-to-close process by phone and online. Neither offering guarantees a sale price or sale timeline.
No. Eaton’s direct 1% listing fee has no minimum and does not require buying another property. Redfin’s published 1% offer depends on a qualifying additional home purchase and market minimums.
Redfin’s official commission disclaimer excludes Partner Agent transactions from the published Redfin listing fee and incentive. Confirm whether your property would have a Redfin employee agent or a partner agent.
Redfin’s current disclosure says its listing fee increases by 1% of the sales price. Ask Redfin how that provision would apply. Eaton does not set a universal buyer-agent commission; request the actual Eaton listing agreement to review how unrepresented buyers are handled.
Source and verification: Redfin’s official listing commission and market-minimum schedule, checked October 24, 2026. This is an on-page comparison; commission examples exclude seller concessions, optional add-ons and other closing costs.
Ideal Agent introduces sellers to participating local brokerages. Its current official FAQ advertises 2% listing commission on qualifying residential properties and a $4,000 flat listing fee below $200,000. The introduction is free; sellers sign a listing agreement with the matched agent’s own brokerage. Ideal Agent says it can offer up to two agent matches. It does not directly provide Eaton’s Florida/Texas remote 1% brokerage relationship.
At a $400,000 residential home sale, Ideal Agent’s posted 2% listing-side rate is $8,000 versus Eaton’s $4,000 1% listing fee. At $150,000, its under-$200,000 flat fee would be $4,000 versus $1,500 for Eaton. These figures do not imply identical physical service. Ideal Agent may be a better choice for someone who wants a local in-person professional or a broker outside Florida and Texas, while Eaton may fit someone comfortable with remote broker representation and personally supplying photos/access. Buyer-agent compensation is negotiated separately in either case.
One advantage Ideal Agent advertises: if an unrepresented buyer purchases the home, its partner brokerage handles the transaction at the same 2% listing commission, without an additional buyer-agent fee. This differs from Redfin’s posted provision increasing its own listing fee by 1 percentage point for an unrepresented buyer. Do not assume other companies—including Eaton—handle this situation identically; review each written agreement and the representation, disclosure and agency arrangements that would apply.
SimpleShowing advertises a 1% listing-side commission with full-service local-agent representation, including professional photography, a lockbox, a yard sign, pricing help and contract management. Its official selling page cautions that the advertised fee may be subject to a minimum commission depending on the market. The company lists service in markets such as Orlando, Tampa, Jacksonville, Houston, Dallas and Austin; availability for an individual address must be confirmed.
| Service or condition | Eaton 1% Direct | SimpleShowing 1% |
|---|---|---|
| Listing-side percentage | 1% of sale price | Advertised as low as 1% |
| Minimum listing commission | None | May apply by market; request a written quote |
| Professional property photographs | Seller provides; optional paid photography may be available | Advertises professional photos included |
| Lockbox / yard sign | Seller handles physical access; signage available separately | Advertises lockbox and yard sign included |
| Representation model | Direct brokerage, primarily online and by phone | Local agent, with on-site services |
| Buyer-agent compensation | Negotiable, seller’s choice | Separate from the 1% listing fee; seller should confirm the negotiated terms |
What makes the comparison fair: on a $400,000 sale, both providers’ advertised 1% listing-side calculation is $4,000, assuming SimpleShowing’s local minimum does not exceed that amount. Eaton does not automatically cost less than another 1% brokerage. SimpleShowing’s in-person photography and access support may make it attractive where available. Eaton’s advantage is a straightforward 1% without a dollar minimum or a required second purchase, provided the seller is comfortable supplying photos and physical access.
No universal guarantee is stated on its official selling page; the listing fee may be subject to a market minimum. Ask for the minimum and any additional fee in the actual agreement before calculating savings.
Source: SimpleShowing’s official selling services and fee disclaimer, checked October 24, 2026.
1 Percent Lists advertises a 1% listing-side fee and full-service local brokerage work. Its company website specifically includes professional photography, marketing, staging advice, negotiation and transaction management. Offices are independently owned and operated, and the company’s official selling FAQ notes that franchise offices or independent contractors may impose minimum commission requirements or transaction fees.
That is not the same as saying every 1 Percent Lists office charges an extra fee. It means a seller should check the specific office and signed agreement, rather than assuming the national percentage is the total listing-side cost for every home. Eaton’s directly represented Florida and Texas sellers receive a no-minimum 1% listing fee, but Eaton does not ordinarily supply the physical photography or on-site services of a full-service franchise office.
You want direct broker representation without a minimum and can coordinate photos, access and any on-site assistance independently.
You value an agent who can arrange property photography, signs and other physical tasks, and its local listing agreement makes financial sense.
No. 1 Percent Lists is a franchise brokerage brand with independently operated offices. Eaton is a separate Florida and Texas brokerage offering its own remotely delivered 1% plan.
Sources: 1 Percent Lists seller services and franchise fee FAQ and local-office directory, checked October 24, 2026.
HomeLight’s Agent Match connects sellers with recommended agents; its matching service is free and nonbinding. HomeLight says the agent pays a customary broker-to-broker referral fee when a transaction closes. However, HomeLight does not publish a universal 1% listing-side fee for its matched agents. Sellers must evaluate each independent agent’s fee, availability, minimum, marketing plan and representation contract.
With Eaton, the relationship is direct: for an eligible Florida or Texas listing, Eaton represents the seller through its own brokerage at a 1% listing-side rate, with no minimum. The tradeoff is remote service, not a matched on-site agent. A seller who prioritizes agent interviews and in-person assistance may prefer HomeLight’s matching process, while a seller primarily comparing known listing fees may favor the transparency of Eaton’s stated model.
No. The matching service has no fee to the consumer, but the seller and selected local brokerage agree separately on the agent’s listing commission and service obligations.
Source: HomeLight’s official Agent Match FAQ, checked October 24, 2026.
Head-to-head guides published by Eaton—not independent customer reviews.
Compare Clever’s 1.5% agent-matching model with Eaton’s 1% direct brokerage in Florida and Texas.
Deep dive: the conditional 1% Redfin offer, its 2% standard listing rate, local minimums and seller service.
Deep dive: 2% local-agent matching, the $4,000 charge below $200,000 and how it differs from direct representation.
Florida MLS packages and full-service differences.
Florida and Texas seller tools versus representation.
Florida MLS listing service comparison.
Texas plan structure comparison.
Texas listing-side service and fee comparison.
No. Eaton’s 1% listing-side commission has no minimum and is due at closing only if the property sells. Buyer-agent compensation, if offered, is separate and decided by the seller.
No. The $99 MLS Basic and $499 FSBO Plus packages are seller-managed listing services, not the separate 1% broker-represented plan. Payment timing and services differ.
Sellers ordinarily provide the photos and physical access. Eaton coordinates inquiries, showings, feedback, negotiations and contract-to-close support.
Ask about any minimum or upfront charge, paid add-ons, representation, cancellation terms, local availability, buyer-agent compensation if offered, and all other transaction costs.
Use Eaton’s seller net-proceeds calculator to estimate how a different listing-side commission affects the proceeds from your home sale. Include mortgage payoff, transfer taxes, negotiated seller concessions, optional photography costs and any buyer-agent compensation you choose to offer; none of those is automatically included in a provider’s advertised listing percentage.
You can also review Eaton’s verified seller sales and the 1% remote-service scope before requesting a listing agreement. The best fit depends on the property and how much on-site work the seller wants an agent to provide.
Compare Eaton’s 1% full-service offering with the $99 and $499 seller-managed alternatives, then choose the level of help you want.
Updated October 24, 2026. Competitor pricing checked against linked first-party sources on that date. Rates, eligibility and services are subject to each brokerage’s signed listing agreement.