Actual Eaton property at 16314 Falcon Hill Street in San Antonio, Texas
Eaton Real Estate Company   /   Austin · San Antonio · Central Texas

Austin & San Antonio.
A smarter commission.

Exceptional listing service with a 1% listing-side fee. Work directly with a licensed Texas broker from pricing and MLS marketing through negotiation and closing. Your property, your goals, more equity.

Actual Eaton property · 16314 Falcon Hill St, San Antonio, TX
1%Listing-side fee at closing
$0Cancellation fee · per agreement
TXDirect Texas broker representation
Broker-led service · Central Texas

Local real estate.
Better value.

Central Texas is not one market. A downtown Austin condo, a San Antonio relocation, a Waco investment property and a Bryan–College Station home all deserve their own pricing and presentation strategy.

Eaton brings you a clear choice: experienced broker representation for 1%, or a flat-fee MLS listing when you prefer to manage the sale yourself.

Discover the Eaton 1% approach   →
The markets we know

One region.
Distinct local stories.

City-level context matters when deciding where to price, how to present and which plan fits your sale.

01 /

Austin metro

From central Austin condos and established neighborhoods to the tech corridors and growing communities north and west of the city, presentation should reflect the property and its specific buyer pool.

Austin · Round Rock · Cedar Park · Pflugerville · Georgetown · Leander · Hays CountyExplore Austin seller services   →
02 /

San Antonio

Military relocation, medical-center demand, Hill Country communities and Bexar County neighborhoods can each call for a different listing strategy and timing approach.

San Antonio · Alamo Heights · Stone Oak · Helotes · Boerne · New BraunfelsExplore San Antonio seller services   →
03 /

Waco

Waco and McLennan County sellers may be navigating owner-occupied homes, investor properties, Baylor-area demand and established suburban neighborhoods.

Waco · Woodway · Hewitt · China Spring · Robinson · Baylor area
04 /

Bryan–College Station

Primary residences, student housing, rentals and investment properties all need thoughtful positioning in the Brazos Valley and around Texas A&M.

College Station · Bryan · Traditions · Castlegate · South College Station
Eaton property at 2201 Teri Road in Austin, TexasActual Eaton property · 2201 Teri Road, Austin, TX
01   /   Full-service representation

The full service.
One percent.

Professional guidance without an unnecessarily high listing fee. We help with pricing strategy, MLS exposure, showing coordination, offers, contracts, title and the closing process.

  • Licensed Texas broker guidance
  • MLS marketing and listing management
  • Offer review, negotiation and contract coordination
  • 1% listing-side fee due at closing when sold
See exactly what 1% includes   →
Choose the level of service

Three clear ways
to sell.

Full representation when you want us to handle the details. Simple MLS access when you prefer to take the lead.

Do it yourself · Basic MLS exposure
$99 one-time fee

MLS Basic

A straightforward six-month MLS listing for sellers who already know how they want to manage the sale.

  • Up to 10 seller-provided photos
  • Two listing changes included, then $25 each
  • Email support only
No pricing advice, showings, negotiations or contract representation. You manage the transaction. Choose $99 MLS Basic   → Full plan details
Do it yourself · Added listing support
$499 one-time fee

FSBO Plus

Six months of MLS exposure with more flexibility for sellers managing their own showings and sale.

  • Maximum MLS-allowed photos
  • Unlimited reasonable listing updates
  • Phone and email support, blank forms and open-house ad
No pricing advice, offer negotiation or contract-to-close representation. Nonrefundable once live. Choose $499 FSBO Plus   → Full plan details
Good to know: Buyer-agent compensation, if offered, is separate, negotiable and seller-chosen. Professional photography is available for $199 with the 1% and $499 plans. Yard signs are optional ($99 for 12×18 or $150 for 18×24). All services and fees are governed by the signed agreement.
The Eaton process

Simple from day one.

01

Tell us about your home.

Send the property address, asking-price goal and details that matter—condition, neighborhood, timing and your priorities.

02

Choose your service.

Select 1% broker representation or a seller-managed flat-fee MLS plan. You provide photos and access unless separately arranged.

03

Move forward confidently.

We prepare your listing and coordinate the services in your plan. On 1% Full-Service, we stay with you through the closing process.

What our sellers say

Experience that speaks
for itself.

“Stephen was incredibly helpful in listing our home for sale and all the way throughout the process during a difficult market.”
Debra Lyon · Google review
“His expertise and negotiation strategies were key to make the most out of the sale.”
Federico Boero · Google review
Read more Eaton reviews   →
Explore your neighborhood

Closer to home.

From Austin's expanding suburbs to San Antonio's Hill Country edge, find a dedicated local guide or see our Texas-wide services   →

Want to see our actual Texas listing history? Browse Eaton listings and sales   →. Property examples shown on this page are historical examples and not a statement of current availability.

Your home · Your terms

A thoughtful sale.
A smarter fee.

Whether you're in Austin, San Antonio, Waco or Bryan–College Station, we'll help you choose the listing service that fits. No pressure, just a straightforward way to begin.

At a glance: compare listing fees, services and representation

Start with the listing model

Eaton direct · FL & TX

1%

Direct broker representation by phone and online. Sellers ordinarily supply photos and physical access.

No dollar minimum. Listing-side commission is paid at closing if sold, under the signed agreement.

See direct plan details →

Independent local partners

1% target

Outside Florida and Texas, request an independently licensed local brokerage where available.

The broker must accept your property, listing fee and services. Availability and the target rate are not guaranteed.

Check local availability →

Other brokerage or MLS plans

Your choice

Compare local agents and seller-managed MLS services by the work included and your total proposed fee.

Ask about on-site help, minimums, upfront charges, cancellation terms and additional fees.

Explore service comparisons →

Compare the fee at your expected sale price

On an illustrative $500,000 sale, a 1% listing-side fee is $5,000 versus $15,000 at a hypothetical 3% listing-side fee. This is not a market-average claim, an all-in closing-cost estimate or a confirmed partner quote. Actual services, minimums and other charges depend on the written offer.

Review these points before choosing

  1. Confirm the licensed brokerage that will represent you.
  2. Ask who handles photography, property access, marketing, showings and negotiations.
  3. Review the total listing fee, minimum, payment timing and cancellation terms in writing.
  4. Consider buyer-agent compensation, concessions and other closing costs separately.

Clever vs. Eaton · Redfin vs. Eaton · Ideal Agent vs. Eaton

Published by Eaton Real Estate Company to explain listing options. This is not an independent ranking or confirmation of local agent coverage. All commissions are negotiable; buyer-agent compensation, if offered, is separate.