Rio Grande Valley · 1% Full-Service Listing
Full-service seller representation in the Rio Grande Valley for a 1% listing-side fee.
The point of a 1% listing agent is not to strip the service down. Eaton’s 1% plan is built for sellers who want pricing guidance, communication, showing coordination, negotiation and contract-to-close support — with a lower listing-side fee.
Paid at closing only if sold. Buyer-agent compensation, if offered, is separate, negotiable and chosen by the seller. Service availability depends on property location and applicable MLS access.
Lower fee. Real broker work.
For the 1% plan, Eaton represents the seller. This is not an MLS-entry-only product.
Pricing + launch
CMA and pricing strategy, MLS setup, listing preparation and the launch plan for the property.
Buyer activity + showings
Buyer and agent calls, showing coordination and feedback so the seller is not running every moving part alone.
Offer to closing
Offer review, negotiation, contracts, title and closing support through the transaction.
The percentage is easy to see at Valley price points.
Examples below show Eaton’s 1% listing-side fee and an illustrative 3% listing-side fee for comparison. They are not quotes from another brokerage.
Illustrative 3% listing-side fee: $7,500.
Illustrative 3% listing-side fee: $9,000.
Illustrative 3% listing-side fee: $15,000.
Listing-side illustration only. Commissions are negotiable. Buyer-agent compensation and other selling costs are separate.
Eaton is already representing sellers across the region.
The Rio Grande Valley expansion is backed by current Eaton inventory, not just a service-area claim.
Lots 1 & 2 N Shore Dr, Port Isabel
Water views, waterway access and cul-de-sac privacy. Current Eaton listing, South Texas MLS #478152.
2131 Morgan Ln, Ingleside
4 bedrooms, 3 baths, 2.5 acres and a 2,400-square-foot shop. Current Eaton listing, South Texas MLS #477942.
Compare the structure, not just the percentage.
Public information reviewed September 21, 2026. Provider terms can change; verify directly before signing.
| Model | Advertised listing fee | Relationship | What to watch |
|---|---|---|---|
| Eaton Real Estate Company | 1% | Direct seller representation by Eaton | Buyer-agent compensation is separate and seller-chosen; address confirmation required for service/MLS availability. |
| Trelora TexasAs shown in Clever’s McAllen guide | 1%$3,000 minimum reported by Clever | Full-service discount brokerage | Minimum fee can raise the effective percentage below $300,000. |
| Clever Real Estate | 1.5% | Agent-matching service | Seller is matched with network agents rather than hiring Clever as the listing brokerage. |
| KAT Realty | $5,999 flat | Full-service flat-fee brokerage | Flat fee can become more attractive as sale price rises; effective rate varies by property price. |
Source for current McAllen competitor pricing: Clever’s August 2026 McAllen guide. Eaton details reflect Eaton’s current published plans.
Use full service when the work matters more than the DIY savings.
Relocating or moving?
Let Eaton handle calls, showing coordination, feedback and offers while you deal with the move.
First-time seller?
Pricing, contracts, negotiation and closing steps are exactly where full representation can be worth more than the difference between $99 and 1%.
Property sitting on the market?
A lower fee does not fix the wrong price. The 1% plan keeps pricing strategy and ongoing broker involvement in the service.
1% is not your only Eaton option.
DIY sellers can step down instead of paying for representation they do not want.
Find the market closest to your property.
Want the sale handled without giving up 3% on the listing side?
Send the property address. Eaton will confirm availability and show you the 1%, $499 and $99 options side by side.