Rio Grande Valley · Flat Fee MLS
List your Rio Grande Valley property on the MLS from $99.
If you already know how to sell your property, you should not have to buy full-service representation just to get MLS exposure. Eaton’s MLS Basic plan is intentionally simple: you handle the sale; Eaton handles the MLS entry.
MLS availability depends on property location and the applicable MLS. Send the property address first; Eaton confirms the MLS path before activation. Texas Broker License 539000.
MLS entry — without pretending it’s full service.
This plan is for sellers who know exactly what they want: get the property into the appropriate MLS, then manage the sale themselves.
MLS Basic
- MLS entry
- Six-month listing term
- Seller supplies property information
- Seller supplies photos
- Seller handles access and showings
- Seller manages inquiries and offers
No CMA. No photo coordination. No transaction management.
Experienced DIY sellers
Investors, repeat sellers, FSBO owners, land sellers, or anyone comfortable handling buyers, negotiations, contracts, title and closing without full broker representation.
You can step up.
If $99 sounds too bare-bones once you see the workload, Eaton also offers $499 FSBO Plus and 1% Full Service.
$99 puts Eaton at the low end of advertised Texas MLS-entry pricing.
Publicly advertised prices reviewed September 21, 2026. Packages and terms change, so verify details directly with each provider.
| Provider | Advertised entry price | Model | Important detail |
|---|---|---|---|
| Eaton Real Estate Company | $99MLS Basic | Seller-managed MLS entry | No CMA or photo coordination; MLS path confirmed by property address. |
| Lone Star Flat Fee MLS | $149 | Flat-fee MLS | Residential package advertised at $149. |
| Texas MLS Flat Fee | $168$198 Gold package also advertised | Flat-fee MLS | Six-month package; features vary by tier. |
| DIY Realty | $349 | Self-managed flat-fee MLS | Advertises a 0.10% broker compliance fee due if sold. |
Sources: Lone Star Flat Fee MLS, Texas MLS Flat Fee, and DIY Realty. This table compares publicly advertised entry pricing, not identical service packages.
Eaton already has active property in Port Isabel.
This is not a theoretical South Texas expansion. Eaton currently represents property in the Lower Rio Grande Valley and uses that market experience to build seller coverage outward.
Lots 1 & 2 N Shore Dr, Port Isabel, TX 78578
Two lots totaling 11,969 square feet with water views, access to the waterway channel and cul-de-sac privacy.
South Texas MLS #478152
The Valley is served by more than one MLS ecosystem.
Eaton confirms the appropriate MLS route from the property address before activating a flat-fee listing. That keeps the promise accurate instead of pretending every South Texas address belongs to the same MLS.
Three simple steps.
Send the property address.
Eaton confirms the service area and applicable MLS path before activation.
Choose your plan.
Stay at $99 MLS Basic, choose $499 FSBO Plus, or use 1% Full Service if you want Eaton representing you.
Get the listing moving.
Provide the required property information and photos for the DIY plans. Eaton handles the MLS entry based on the selected service.
$99 is great when $99 is actually enough.
The cheapest plan is not automatically the best plan. The point is to avoid paying for work you do not need — without accidentally skipping work you do need.
FSBO Plus
Expanded MLS support while you still manage inquiries, showings, offers, contracts, title and closing yourself.
Full Service
Pricing/CMA, calls, showing coordination, feedback, negotiation, contracts, title and closing support. Paid at closing only if sold.
Start local, then choose the service.
Explore Eaton’s growing South Texas seller network for the market closest to your property.
Want the MLS without buying a pile of services you do not need?
Send the address. Eaton will confirm the MLS path and show you the $99, $499 and 1% options side by side.