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The building matters
Association fees, assessments, parking, storage, security, elevators, concierge procedures, amenities and use restrictions can all shape buyer expectations.
Eaton Real Estate Company gives Downtown Houston sellers three ways to sell: 1% full-service broker representation or a $99 MLS Basic or $499 FSBO Plus option for experienced sellers who want to manage the transaction themselves.
No payment and no obligation to compare your options. Choose either listing plan on the next step.
Buyers may compare the unit, the building, association costs, parking, views, access, amenities and the immediate part of Downtown before deciding which property fits best.
Association fees, assessments, parking, storage, security, elevators, concierge procedures, amenities and use restrictions can all shape buyer expectations.
Floor level, views, balcony, layout, ceiling height, renovation quality, furnishings and parking can create meaningful differences between units in the same building.
Historic Market Square, the Theater District, Avenida Houston and Downtown's east edge offer different surroundings. The listing should identify the actual location precisely.
Downtown Houston's residential market includes historic loft conversions, high-rise condominiums and newer urban residences surrounded by different cultural, convention, entertainment and business districts.
Houston's original town center includes Market Square Park, Allen's Landing and some of the city's oldest surviving commercial buildings. Loft sellers here can benefit from clear architectural, building, parking and association information.
The Theater District is anchored by Houston's major performing-arts venues near Buffalo Bayou. Residential sellers should emphasize the unit and building first, with cultural access and walkability used as supporting location context.
Avenida Houston centers on the convention, hotel, park and entertainment side of Downtown. Sellers nearby can accurately identify access to major destinations while keeping building costs, parking and the residence itself at the center of the listing.
Main Street and the central business core include converted loft buildings, high-rise residences, METRORail access and a dense mix of office, hotel and street-level uses. Building-specific competition matters.
Properties on Downtown's eastern side can appeal to buyers comparing the urban core with nearby EaDo. Sellers should be exact about whether a property is inside Downtown or east of the freeway boundary.
EaDo is immediately east of Downtown and commonly enters the same buyer search, but it is a separate neighborhood with a different mix of townhomes, lofts and newer urban housing.
The right comparable set depends on the individual property. These are representative Downtown buildings where unit size, floor, views, parking, condition and association costs can materially change the comparison.
A newer Downtown condominium high-rise completed in 2018. Unit layout, floor level, balcony, parking, storage and views can affect how one Marlowe residence competes with another.
A historic 1929 high-rise adapted to condominium living. Larger floor plans, building services, parking and unit condition can create a different comparison set from smaller loft products.
A 1910 historic building converted to residential lofts in Downtown's Historic District. Loft character, parking, condition, views and unit layout can be important positioning factors.
A historic 1904 building converted to residential lofts. Architectural character, scale, updates, parking and location near Market Square and Buffalo Bayou can shape buyer expectations.
A historic Main Street loft building dating to 1908. Limited unit count and loft-style interiors make property-specific comparables particularly important.
Downtown inventory extends beyond these examples. Pricing should use the closest meaningful competitors rather than treating every Downtown residence as interchangeable.
Florida + Texas · One family brokerage
Choose how much of the sale you want to handle. The two flat-fee plans are seller-managed. With 1% Full Service, Eaton represents you through closing.
MLS Basic
$99flat fee
For confident DIY sellers who mainly need MLS exposure.
You price, show, negotiate and manage the sale. No CMA, pricing guidance or representation.
Pay after signing, before MLS preparation.
Choose $99 MLS BasicDowntown Houston $99 Flat Fee MLSFSBO Plus
$499flat fee
For DIY sellers who want more flexibility and support.
You still manage the sale. No CMA, pricing guidance, negotiation or contract-to-close management.
Pay after live-listing review, per your agreement.
Choose $499 FSBO PlusSee plan detailsFull Service
1%listing-side fee
For sellers who want Eaton to represent them through closing.
Eaton represents you and helps manage the sale. Cancel for $0, subject to your signed agreement.
Paid at closing only if your property sells.
Choose 1% Full ServiceSee plan detailsBuyer-agent compensation, if offered, is separate, negotiable and chosen by the seller. Services, compensation and brokerage obligations are governed by the applicable signed agreement.
This illustration compares a hypothetical 3% listing-side fee with Eaton's 1% listing-side fee. Commissions are negotiable, and the comparison does not include buyer-agent compensation, concessions, repairs, closing costs or other transaction expenses.
Illustration only. Your written listing agreement controls the actual fee and terms.
Urban buyers and their agents can evaluate a property faster when the important information is organized early.
Provide current fees, known assessments, approval requirements, available association documents and other material building information.
Clarify assigned or deeded parking, guest parking, storage, concierge or security procedures, elevators and showing access.
Share known leasing limits, minimum lease terms, pet rules and other restrictions that may affect a buyer's decision.
Document renovations, appliances, furnishings if included, balcony details, exposure, views and other property-specific improvements accurately.
Company activity is loaded from Eaton Real Estate Company's HAR broker data feed. Downtown records are prioritized first, followed by EaDo-adjacent records when returned.
Checking Eaton's HAR brokerage feed…
Listing information is supplied through Eaton Real Estate Company's HAR broker data access and may be subject to MLS display rules, data availability and update timing. The live feed is company activity, not a claim that every property shown is located in Downtown Houston.
Choose $99 MLS Basic, $499 FSBO Plus, 1% Full Service or Not Sure Yet.
Provide the address, price, photos, unit and building details, disclosures and access instructions.
Review the listing information and documents before the property goes live.
Your property enters the applicable MLS and moves forward under the service level you selected.
See the broader Greater Houston and Gulf Coast seller hub.
View page →Seller coverage for The Woodlands, Spring, Cypress, Tomball and nearby markets.
View page →Seller guidance for Memorial, Energy Corridor, Katy and west-Houston markets.
View page →See the represented full-service seller plan in detail.
View plan →See what stays with the seller under the limited-service MLS plan.
View plan →View Eaton Real Estate Company's public HAR brokerage profile.
View HAR profile →Yes. The 1% plan includes seller representation, MLS exposure, showing coordination, buyer-agent communication, offer review, negotiation support and contract-to-close guidance. The listing-side fee is paid only if the property sells.
The FSBO Plus is limited-service MLS entry. The seller provides the property information and photos and handles calls, showings, offers, negotiations, contracts, title and closing. The $499 FSBO Plus fee is due after the listing is live in the MLS and the seller has reviewed it. The fee is non-refundable once paid.
Useful information can include current association fees, known assessments, approval requirements, parking and storage details, building access, pet or rental restrictions and available association documents relevant to the sale.
Access depends on the building. The seller provides the applicable access instructions, and under the 1% plan Eaton helps coordinate showing requests and buyer-agent communication.
Yes. Eaton's plans can be used for eligible Downtown Houston residential listings including owner-occupied properties, second homes and investor-owned units, subject to the property and applicable MLS requirements.
EaDo is immediately east of Downtown and often competes for the same urban buyer, but it is treated as a separate adjacent neighborhood rather than being labeled as Downtown Houston.
The seller provides the listing photographs and agreed method of property access. Under the 1% plan, Eaton coordinates showing requests.
No. Buyer-agent compensation, if offered, is separate from Eaton's listing-side fee and is chosen by the seller. All compensation is negotiable.
Compare 1% full-service representation with the $499 FSBO Plus option and choose the level of support that fits your sale.