South Texas • Rio Grande Valley
Sell in the Rio Grande Valley with a 1% broker — or list on the MLS from $99.
From Port Isabel and Brownsville to McAllen, Edinburg and Mission, Eaton gives Valley sellers direct broker access and three clear ways to get a property on the market.
Texas Broker License 539000. The 1% fee is Eaton’s listing-side broker fee. Buyer-agent compensation, if offered, is a separate seller decision.
Eaton is already listing property in the Lower Rio Grande Valley.
The Port Isabel listing below is current Eaton inventory — real proof that this market is already part of the business, not just another dot on a coverage map.
Lots 1 & 2 N Shore Dr, Port Isabel, TX 78578
Two lots totaling 11,969 sq ft · water views · access to the waterway channel · cul-de-sac privacy.
South Texas MLS #478152
Port Isabel becomes the coastal proof anchor for the Lower Valley, with seller content built around waterfront land, water-view property and the South Padre Island buyer pool.
Choose how much help you want.
The 1% plan is Eaton’s flagship full-service option. The $499 and $99 plans give experienced sellers lower-cost DIY paths.
Full Service
For sellers who want a broker handling the sale from pricing through closing.
- Pricing strategy and CMA
- Calls, showings and feedback
- Offer review and negotiation
- Contracts, title and closing support
- Paid at closing only if sold
- Cancel anytime with $0 cancellation fee
FSBO Plus
For experienced sellers who want MLS exposure while managing the transaction themselves.
- Six-month MLS listing
- MLS entry and edits
- Seller handles inquiries and showings
- Seller handles offers, contracts and closing
- No CMA included
- Optional $199 photography / $99 yard sign
MLS Basic
For experienced DIY sellers who mainly want MLS entry and are comfortable handling everything else.
- MLS entry
- Seller supplies photos
- Seller handles access
- No CMA
- No photo coordination
From the coast to McAllen, the Valley is not one market.
Lower Valley: Port Isabel, South Padre Island, Brownsville and Harlingen bring coastal property, waterfront land, second homes and a very different buyer pool.
Upper Valley: McAllen, Edinburg, Mission, Pharr and Weslaco lean more residential, suburban and investment-oriented. Eaton’s plans stay simple while the marketing changes with the property and the market.
Selling in the Valley? Pick the level of help you actually want.
Start with your property address or call Stephen Eaton directly at 409-996-9999.