Sell your Fort Myers home for 1% full service or $500 MLS-only.
Eaton Real Estate Company gives Fort Myers sellers a cleaner way to list: full-service broker representation for 1%, or a $500 flat fee MLS-only option for hands-on sellers who want exposure and control.
Choose the Fort Myers listing plan that fits how much help you want.
Some sellers want full-service support from listing to closing. Others mainly want MLS exposure and prefer to handle calls, showings, offers, and the transaction more directly.
1% Full-Service Listing
Best for Fort Myers sellers who want professional broker representation, MLS exposure, buyer-agent communication, offer help, and support through closing.
- MLS listing setup and broad online exposure
- Showing coordination and buyer-agent communication support
- Offer review, counter strategy, and negotiation guidance
- Contract-to-close support through deadlines and title
- Direct broker support throughout the process
- No upfront listing fee for the 1% plan
$500 Flat Fee MLS
Best for hands-on sellers who mainly want MLS exposure and are comfortable handling calls, showings, offers, contracts, and title coordination.
- MLS input for a flat $500 fee
- Listing can syndicate to major real estate websites
- Seller provides photos, price, property details, and notes
- Seller handles calls, showings, and buyer inquiries
- Seller handles negotiations, contracts, and title coordination
- Option to upgrade to the 1% plan if more support is needed
See the listing-side difference at 1%.
Enter a target sale price and compare a 1% listing-side fee against a 3% listing-side fee. This is only an illustration. Buyer-agent compensation, closing costs, concessions, and other fees are separate.
Illustration only. Actual costs depend on your listing agreement, buyer-agent compensation strategy, closing costs, and transaction terms.
Built to be simple from setup to closing.
Whether you choose full-service representation or MLS-only, the goal is the same: get your Fort Myers listing positioned clearly and help you move forward without unnecessary confusion.
Choose your plan
Pick 1% full-service if you want representation and guidance. Pick $500 MLS-only if you mainly want exposure and prefer to manage the sale yourself.
Send your listing details
Provide the property information, photos, preferred price, showing instructions, HOA details, condo details if applicable, and any important seller notes.
Go live and sell smarter
Your listing is prepared for MLS exposure, and you move forward with the support level that fits your plan.
Support or control? That is the real choice.
The plans are intentionally different, so Fort Myers sellers can choose what they actually need.
Choose the 1% plan if you want representation.
This is the better fit if you want help reviewing offers, communicating with buyer agents, managing deadlines, and working through the transaction from listing to closing.
Good for
- Sellers who want guidance
- Busy owners or relocating sellers
- Condo, waterfront, golf, and higher-value sellers
What you keep
- MLS exposure
- Broker support
- Lower listing-side cost
Choose the $500 MLS-only plan if you want exposure and control.
This is the leaner route for sellers who are comfortable handling buyer calls, showings, offers, contracts, and title directly.
Good for
- Experienced sellers
- Investors and hands-on owners
- Sellers who mainly need MLS visibility
Important difference
- MLS input only
- No full-service representation
- Seller manages the transaction
Built for Fort Myers, Lee County, and nearby Southwest Florida sellers.
This page targets Fort Myers directly while supporting nearby seller searches around Cape Coral, Fort Myers Beach, Sanibel, Estero, Bonita Springs, and the broader Southwest Florida market.
Downtown Fort Myers & River District
Strong fit for condo sellers, riverfront properties, walkable lifestyle listings, and owners who want a cleaner plan with MLS exposure.
McGregor, Iona & Whiskey Creek
Ideal for sellers with established homes, canal properties, mature neighborhoods, and homes that need strong presentation and clear pricing.
Gateway, Pelican Preserve & The Plantation
A strong match for golf, active-adult, villa, and gated-community sellers who want exposure without giving away too much equity.
Fort Myers Beach & Sanibel
Works well for beach homes, island condos, second homes, and seasonal property where exposure and buyer reach matter.
Cape Coral
Cape Coral sellers with canal homes, pool homes, investment properties, or newer construction can use the same simple listing options.
Estero, Bonita Springs & Lehigh Acres
Nearby Southwest Florida sellers can benefit from the same lower-cost plan structure and direct broker communication.
Real listing options without the bloated pitch.
Fort Myers sellers should be able to choose the level of help they want. Eaton Real Estate Company keeps the plans straightforward: full-service support for 1%, or MLS-only input for $500.
Sellers choose Eaton because the process is direct, the options are clear, and the cost structure is easier to understand.
Clear plan choiceFull-service sellers get representation and guidance. MLS-only sellers stay hands-on and keep control.
Honest plan differencesThe page keeps Fort Myers sellers focused on the decision that matters: how much support do they want?
Seller-first approachExplore related Florida seller pages.
These links keep your Florida location structure connected and give sellers a clear next step.
Fort Myers seller questions, answered plainly.
Sell smarter in Fort Myers without overcomplicating the process.
Choose 1% full-service representation if you want support. Choose $500 MLS-only if you want exposure and prefer to stay hands-on.