Jacksonville seller guide · Updated September 27, 2026
Jacksonville has several genuinely local 1% brokerages in addition to national discount models. This page compares the published listing-side fees and service models using current Jacksonville market data.
Editorial disclosure
Jacksonville market context
Over the three months ending August 2026, Redfin reported a $308,890 median sale price in Jacksonville, 57 median days on market, 3,551 August sales and a 97.5% sale-to-list ratio.
Source: Redfin Jacksonville market data, three months ending August 2026.
Provider comparison
| Provider | Published listing-side fee | Minimum / condition | Service model | What to verify |
|---|---|---|---|---|
| Clever Real Estate | 1.5% | $3,000 minimum | Matches sellers with local partner agents | The actual Jacksonville partner agent and marketing package |
| Eaton Real Estate Company | 1% | No minimum; paid only if sold | Full-service seller representation with direct broker support | Photography and yard sign are optional add-ons |
| 1 Percent Lists First Coast | 1% listing-side commission | Public site markets full-service support at 1% | Locally owned Jacksonville-area low-cost brokerage | Current package details and any property-specific terms |
| Select Realty Jacksonville | 1% listing fee | Published as full-service 1% listing model | Jacksonville full-service brokerage; professional photography advertised | Current listing agreement terms and any separate services |
| Redfin | 1.5% in Jacksonville; 1% available with qualifying buy-and-sell terms | $4,000 Jacksonville minimum reported; eligibility rules apply | Full-service national brokerage with technology platform | Confirm the current Jacksonville quote and buy-and-sell eligibility |
Median-price example
At Jacksonville's recent median price, the difference between 1%, 1.5% and 2% is material even before optional services or buyer-agent compensation.
*Illustrative 1% calculation from the publicly advertised percentage; confirm current minimums and terms directly with each brokerage.
Local service differences
Ask who will handle coverage and pricing differences across core Jacksonville, the Beaches, Mandarin, Arlington, Riverside/Avondale, St. Johns-area moves and other submarkets. A low fee matters less if the service model does not fit the property.
Select Realty publicly emphasizes professional photography. Eaton's 1% plan makes photography optional. Other providers may bundle it, outsource it or handle it differently. Compare the complete package rather than assuming every 1% service includes the same marketing.
Eaton in Jacksonville
Eaton's 1% Full-Service option includes pricing/CMA guidance, showing coordination, feedback, offer review and negotiation, and contract-to-close support. Sellers who want only MLS entry can use Eaton's separate DIY plans instead.
See Jacksonville seller services → See 1% Full-Service terms →
Methodology
We prioritized provider-owned websites for fee claims and current Jacksonville market data for the local context. We included services with lower-cost published seller pricing and verified Jacksonville availability. We did not copy another site's rankings or score companies based on undisclosed criteria.
Update policy: verify current pricing and minimums directly with each provider before signing.
Sources checked
Compare who handles the work, what marketing is included and whether any minimum fee changes the effective rate at your expected sale price.
Jacksonville seller services