Florida seller guide · Eaton Real Estate Company
Flat fee MLS in Jacksonville.
List for $99. Or get broker representation for 1%.
A Jacksonville listing can involve a suburban house, a downtown condo or a property near the beaches. Your MLS choice and access plan should match the actual address, rather than a broad promise of statewide exposure.
Find my listing plan →Listing-side fees. Buyer-agent compensation and other selling costs are separate.
Three ways to sell with Eaton
MLS Basic
$99
Six-month MLS listing, up to 10 seller-supplied photos, two listing changes and email support. Additional changes are $25 per request.
You price, show, negotiate and manage the sale. Limited service; no seller representation, CMA or sales forms.
Pay before activation. Fee non-refundable once live. Six-month renewal: $99. $0 cancellation penalty.
See MLS Basic terms →FSBO Plus
$499
Six-month MLS listing, maximum MLS photos, unlimited reasonable changes, phone and email support, and real estate sales forms.
You manage the sale. No CMA, pricing advice, negotiation or contract-to-close management.
Pay when live. Non-refundable once live. Six-month renewal: $499. $0 cancellation penalty.
See FSBO Plus terms →Full Service
1%
No minimum listing commission. Eaton provides pricing guidance, MLS management, showing coordination, offer negotiation and closing coordination.
Broker service by phone and online. You provide photos and physical access unless otherwise agreed.
Paid at closing only if sold. Review the signed agreement for cancellation and optional services.
See represented service →Syndication is subject to MLS and website participation. Confirm address eligibility and the applicable listing agreement before activation.
Compare the starting fee and the workload
These are options to investigate, not an independent ranking. Eaton publishes this guide and offers competing services. Competitor prices below are advertised entry prices; confirm the actual MLS, address eligibility and current written package.
| Option | Listing fee | What to compare |
|---|---|---|
| Eaton MLS Basic | $99 | Ten photos; two included changes; email support; seller-managed. |
| Eaton FSBO Plus | $499 | Maximum MLS photos; unlimited reasonable changes; forms and phone/email support; seller-managed. |
| Eaton represented service | 1% at closing | No minimum; broker help from pricing through closing; owner supplies photos and access. |
| Beycome | $99 advertised Basic | Confirm local MLS eligibility and package terms. |
| homecoin | $149 advertised | Prices vary by MLS/location; confirm the address quote. |
Ask every provider about any closing fee, required add-on, cancellation charge, renewal or paid revision. Compare the total package you need. A listing-input plan and represented brokerage service involve different responsibilities.
Duval County and Northeast Florida
What Jacksonville sellers should check
Confirm the address, not just the metro
Ask the listing broker which MLS will receive your property and whether that is the system agents use for comparable homes nearby. Jacksonville, Jacksonville Beach and neighboring counties should not be treated as interchangeable service areas. realMLS publishes a Northeast Florida home-search resource; ask each provider to identify its actual input MLS before paying.
Make showing access workable
For an occupied home, set notice requirements, pet arrangements and available showing windows before activation. For a vacant house, identify who controls keys and who can respond if entry fails. Eaton’s 1% plan includes showing coordination; physical access remains the owner’s responsibility unless another arrangement is agreed.
Price against the right competing homes
Compare the property with similar homes in the same immediate market, accounting for condition, size and location. A citywide asking-price average is a poor substitute for comparable sales. If you want a broker to prepare a CMA and advise on pricing, choose represented service rather than an MLS-input package.
Local source: realMLS. This resource helps you ask about local placement; it is not a guarantee that every provider serves every property.
What does a lower fee look like?
At a $400,000 sale price, Eaton’s 1% listing commission is $4,000. Compared with a hypothetical 3% listing quote of $12,000, that is an $8,000 difference in listing-side compensation. Rates are negotiable; 3% is an illustration, not a required or universal rate.
The $99 and $499 packages cost less because you take responsibility for pricing, buyer inquiries, showings, negotiations and transaction management. Choose by the help you need, not the fee alone.
Estimate your selling costs and net proceeds →
Questions before you list
Will Eaton personally show the property?
The 1% plan includes coordination of showing requests, not routine accompanied showings by Eaton. You provide physical access unless a different arrangement is agreed. With a seller-managed plan, you handle showing arrangements.
Are professional photos included?
No. You supply current photos you have the right to use. Eaton’s current optional photography offering is $199 for FSBO Plus and 1% listings, subject to availability; it is not an MLS Basic add-on. Confirm arrangements before ordering.
Is $99 my total cost to sell?
No. It is the MLS Basic listing fee. Additional listing changes after the two included requests are $25 each. Buyer-agent compensation, your closing costs and any separately agreed services are additional.
Which option fits if I need negotiation help?
Choose represented service if you want a broker to advise on pricing, review and negotiate offers, and coordinate the transaction. The two flat-fee options are seller-managed.
Can I decide after sending my address?
Yes. Start an inquiry, confirm MLS placement and compare written terms before choosing. No payment is collected in the initial inquiry form.