At a glance: compare listing fees, services and representation

Start with the listing model

Eaton direct · FL & TX

1%

Direct broker representation by phone and online. Sellers ordinarily supply photos and physical access.

No dollar minimum. Listing-side commission is paid at closing if sold, under the signed agreement.

See direct plan details →

Independent local partners

1% target where confirmed

Outside Florida and Texas, request an independently licensed local brokerage where available.

The broker must accept your property, listing fee and services. Availability and the target rate are not guaranteed.

Check local availability →

Other brokerage or MLS plans

Your choice

Compare local agents and seller-managed MLS services by the work included and your total proposed fee.

Ask about on-site help, minimums, upfront charges, cancellation terms and additional fees.

Explore service comparisons →

Compare the fee at your expected sale price

On an illustrative $500,000 sale, a 1% listing-side fee is $5,000. These are listing-side calculations, not all-in closing costs or confirmed partner quotes. Minimums and other charges may change a written offer.

Review these points before choosing

  1. Confirm the licensed brokerage that will represent you.
  2. Ask who handles photography, property access, marketing, showings and negotiations.
  3. Review the total listing fee, minimum, payment timing and cancellation terms in writing.
  4. Consider buyer-agent compensation, concessions and other closing costs separately.

Clever vs. Eaton · Redfin vs. Eaton · Ideal Agent vs. Eaton

Published by Eaton Real Estate Company to explain listing options. This is not an independent ranking or confirmation of local agent coverage. All commissions are negotiable; buyer-agent compensation, if offered, is separate.

NEW YORK · METRO SELLER GUIDE · TOP-100 U.S. METRO

Rochester low-commission Realtors. From city neighborhoods to Pittsford and Brighton.

Rochester's established neighborhoods and surrounding suburbs offer different housing ages, lot sizes and school-area searches.

Compare a professional listing plan that fits your home's neighborhood, layout, condition and likely buyer audience.

Downtown Rochester New York lights along the Genesee River
Downtown Rochester New York lights along the Genesee RiverPhoto by Quy Pham · Unsplash · Editorial location photo, not an Eaton listing

A practical seller guide for Rochester, NY

Rochester sellers should separate city-specific property and occupancy questions from the wider Monroe County market. A tenant-occupied building, owner-occupied house and condominium require different records. Ask discount brokers to review those facts before proposing the list price, showing schedule and service scope for the sale.

Use city and county information for different questions

The Rochester property-data resource links city property information, recent sales and Monroe County records. Compare recorded characteristics with the home and identify the correct municipal parcel. Ask the broker to use relevant sales as a starting point, then account for condition, use and other differences; a county search result is not a finished market analysis.

Review the rental Certificate of Occupancy status

Rochester’s Certificate of Occupancy guidance explains the city’s rental-property program and occupancy-related exceptions. Ask the city and your professionals what applies to the actual property and any change in occupancy. Obtain available certificates, inspection notices and resolution records early instead of assuming a prior exemption or an old certificate settles a new transaction.

Build a clear rental or condo file

For tenant-occupied units, organize leases, deposits, utility arrangements and access procedures for professional review. For a condominium, request the association’s financial and transfer materials, current charges and assessment information. Have the broker distinguish actual occupancy from documented use and explain which documents buyers should receive during review.

Connect improvements to records and condition

Gather available permits and invoices for additions, mechanical work and conversions. Keep roof, heating, drainage and water-entry information together with a factual explanation of completed repairs. Ask who handles a buyer’s follow-up questions and negotiates inspection concerns under the proposed fee, including when another qualified professional needs to evaluate an unresolved issue.

Prepare this before you compare listing proposals

  • Exact municipality, parcel data and relevant sale comparisons.
  • Applicable occupancy/certificate information, permits and repair documentation.
  • Tenant or association file and a written plan for access, document requests and inspection negotiations.

Local seller questions

Does every Rochester home need the same Certificate of Occupancy process?

No. The city’s guidance distinguishes rental uses and exceptions connected to ownership and occupancy. Confirm the facts with the city before assuming a requirement or exemption. Nearby Monroe County municipalities may use different processes.

Can I use an online comparable-sale search as my final asking price?

Use it to start a discussion. Ask the broker to verify the sale details and explain differences in property type, approved use, condition and timing. A good pricing recommendation shows the reasoning and competing alternatives, not only a list of nearby addresses.

Prepared by Eaton Real Estate Company. Local resource links and guidance reviewed October 27, 2026. Use the official sources for current records and forms; confirm property-specific requirements with the licensed local brokerage and closing team.

Compare the complete listing quote

Compare a 1% listing-side calculation with another written proposal at the same sale price. Enter any quoted minimum commission and extra listing charges. A lower percentage does not always produce the lower bill.

1% calculation, including entered minimum and extras
$4,000
Other proposal calculation
$10,000
Lower listing cost in the 1% example
$6,000

Illustrative arithmetic only. The example sale price and comparison rate are not local market averages. Zero is a starting input, not a statement that a brokerage has no minimum or extra fees. The 1% offer is subject to participating independent local brokerage coverage and written acceptance. Buyer-agent compensation, concessions and other selling costs are separate. All commissions are negotiable.

What a minimum fee changes

On an illustrative $200,000 sale, 1% is $2,000. If a proposal has a $4,500 minimum, its listing commission becomes $4,500—an effective 2.25% before extras. A separate 2% proposal without a minimum would be $4,000. Compare the actual dollars and service responsibilities before deciding.

Get these items into the written proposal

  • Compensation: percentage, minimum, upfront payment, transaction or administration charges, and when each amount is earned.
  • Marketing and access: photography, MLS entry, listing changes, showings, property visits and who supplies or pays for each.
  • Representation: who prepares pricing advice, responds to buyers, negotiates offers and coordinates the contract through closing.
  • Exit terms: listing duration, cancellation conditions, reimbursable expenses and any obligations that continue afterward.

Compare expected proceeds as well as fees. Begin with your expected sale price, then subtract the listing charge, any separately negotiated buyer-agent payment, seller concessions, other closing costs and loan payoffs. A commission difference by itself does not predict the price, timing or net proceeds of a sale.

Rochester NY low-commission questions

Is there a confirmed 1% partner in Rochester NY?

The 1% listing-side offer requires participating independent local brokerage coverage and written acceptance. Ask for the brokerage’s name, services, minimums and extra charges before deciding.

Does Eaton itself list homes in New York?

No. Eaton's direct brokerage operates in Texas and Florida. A New York listing would require a locally licensed independent brokerage and a separate signed listing agreement.

What if my property is near a state border?

Select the state where the property is located. Cross-state metro-area marketing does not replace licensing and agreement requirements in the property's jurisdiction.

Can I review terms without signing?

Yes. A seller inquiry creates no listing obligation, and any proposed local broker terms should be reviewed before agreement.

Explore Rochester NY-area listing options

Share the exact property address and your desired selling timeline to discuss the available licensed brokerage options.

Explore my listing options →

Explore the 1% listing-side offer through participating independent local brokerages. The local brokerage confirms property coverage, representation, services and the complete fee in writing.

New York state guide · Nationwide seller directory · Census metro-area data