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Eaton Real Estate Company · Phoenix metro, Arizona
Sell your Phoenix home for 1.5%.
Keep more of your sale proceeds with a simpler listing-side fee. Explore a 1.5% option through an independent Arizona-licensed brokerage serving the property.
Free inquiry · No obligation · Buyer-agent compensation is your choice. The 1.5% target is subject to independent local brokerage acceptance and written terms.
Phoenix photo: Nils Huenerfuerst / Unsplash
Keep more of your equity
See what a 1.5% listing fee could save.
Move the slider to your estimated Phoenix sale price. Compare a proposed 1.5% listing-side fee with an illustrative 3% listing-side fee.
Estimated home sale price
$200,000$1,500,000
Commission rates are negotiable. These figures are examples, not quotes.
Proposed 1.5% listing fee$7,500
3% listing fee (example)$15,000
Illustrative listing-side savings$7,500
3% is a hypothetical comparison, not the typical fee for Phoenix. Illustrative listing-side math only. Actual rate and terms require a local brokerage’s acceptance; figures exclude any minimum, buyer-agent compensation, closing costs and other fees.
A clearer way to compare listing costs
Know your options before you list.
Start with your property address and timeline. Review the actual local brokerage, rate and services before deciding whether the option fits your goals.
Simple from the start
Three steps to your next move.
Clear fees, realistic expectations and a decision you make on your terms.
Review your listing terms.
Look at a participating local brokerage’s actual fee, services, marketing plan, any minimum and cancellation provisions.
Choose what fits.
Compare the written listing agreement and estimated net proceeds before making your decision.
Phoenix seller guide
Real estate is local. Your listing should reflect that.
A downtown condo, a pool home in Arcadia and a house in Chandler need different marketing—not the same generic pricing estimate. These are examples of local considerations, not claims of guaranteed service areas.
Central Phoenix & Arcadia
Arcadia, Biltmore and Central Phoenix homes are sensitive to lot size, renovation finishes, architectural style and proximity to restaurants and parks.
North Phoenix & Deer Valley
Single-family homes and newer developments often compete on floor plan, energy costs, HOA rules and access to major employment corridors.
Scottsdale & Paradise Valley
Luxury amenities, outdoor living, pool condition, views and neighborhood-by-neighborhood price bands can strongly affect positioning.
East Valley communities
Chandler, Gilbert, Tempe and Mesa sellers should compare similar neighborhoods, builder vintages, HOA fees and available competing inventory.
Selling intelligently
What Phoenix sellers should review before listing.
Price from nearby sold homes.
Across the Valley, home features such as pools, covered patios, solar equipment and heat-related efficiency can affect buyer decisions. A credible pricing review should compare nearby closed sales while accounting for condition, lot premiums and neighborhood inventory.
Prepare the right documents.
Before listing, identify whether solar equipment is owned or financed, document pool and HVAC condition, and review relevant HOA information. Newer subdivisions and competing builder incentives may also affect your asking strategy.
Compare the full net.
When weighing low-commission real estate agents, ask who handles marketing, showings, offers and the closing process. Confirm all written fees and services, then compare likely proceeds—not just a headline percentage.
Phoenix listing intelligence
Phoenix low-commission Realtors: compare the full listing plan
A Phoenix real estate listing needs to account for more than an online property-value estimate. A central-city home with a pool, a Scottsdale condo and a Gilbert subdivision resale can compete with entirely different inventory. Ask prospective independent Arizona listing brokerages to explain their price evidence, marketing, access plan and complete written fees.
Pool and HVAC details buyers notice
Across Phoenix-area single-family neighborhoods, pool condition, cooling equipment, covered outdoor areas and summer utility concerns affect buyer diligence. Gather maintenance information and repair history before photos or showings. Do not assume a pool upgrade adds the same value in every subdivision; use comparable sold homes with similar features.
Solar ownership and financing
For solar-equipped homes in North Phoenix, Mesa or the East Valley, clarify whether panels are owned, financed, leased or subject to another arrangement. That distinction can affect buyer financing and the closing process. Ask the listing representative how the solar documents will be collected and explained rather than describing energy savings without evidence.
Scottsdale is not Chandler
Scottsdale luxury and resort-area properties may sell on views, outdoor spaces and finishes, while Chandler, Gilbert and Tempe buyers often compare subdivisions, floor plans, HOA costs and commute options. Require a value opinion based on directly competing properties in the correct part of the Valley—not an all-Phoenix average.
Compare marketing and net proceeds
Check whether the proposed fee includes photography, listing preparation, broker responses, showing coordination, negotiations and transaction management. Confirm any minimum at the expected sale price. Seller contributions toward buyer-agent compensation, if any, are separately chosen and should appear clearly on a proposed net sheet.
Verify your property information
The official assessor’s site allows address, parcel and subdivision research. A tax assessment or parcel description is not an appraisal of current resale value. Maricopa County Assessor parcel and subdivision search.
Useful next reads: Las Vegas seller guide Denver seller guide Los Angeles seller guide
Good questions, clear answers
Phoenix seller FAQs
What does the 1.5% listing-side fee cover?
1.5% is Eaton’s proposed listing-side fee for participating independent Arizona-licensed brokerages. The local brokerage’s written agreement determines services, the actual accepted percentage, any minimum fees and cancellation terms.
Is 1.5% guaranteed for Phoenix properties?
No. The rate is a target and depends on an appropriately licensed independent local brokerage accepting your particular property and the written terms. No specific broker, price or service area is guaranteed by this page.
Who will represent me in Arizona?
Any listing and representation must be handled by a properly licensed independent local brokerage. Eaton directly brokers real estate in Florida and Texas, and does not claim to be directly licensed in Arizona.
Does the 1.5% rate include a buyer-agent commission?
No. The 1.5% target concerns the listing side only. Any buyer-broker compensation is the seller’s separate choice and is negotiable; no particular percentage is required. Other closing expenses can apply.
Can I explore a 1.5% fee for Scottsdale or the East Valley?
Yes, you can submit properties throughout the Valley for consideration. A local Arizona-licensed brokerage must accept your property, service area and written fee terms before a listing can proceed.
Your home. Your equity. Your decision.
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