Owner’s guide | Florida & Texas
Zillow Rental Manager gives property owners a way to advertise a rental directly. Here are the steps, what to prepare, and when a separate rental MLS listing or tenant-placement service might make sense.
Go to Zillow Rental Manager Compare Broker Listing Options
Independent guide from Eaton Real Estate Company. Eaton is not affiliated with Zillow.
Yes. Zillow currently advertises a free basic owner-listing option through Zillow Rental Manager, with an optional premium upgrade. Availability, product details and charges can change; review the options presented to your account before publishing. A Zillow direct listing is different from a listing entered into your local MLS by a brokerage.
Source: Zillow’s official creating-a-listing instructions. Interface labels may change.
An owner creates and manages the advertisement in Zillow’s own platform. Zillow currently advertises basic posting at no charge, with optional paid upgrades. The owner is responsible for the listing details and for managing leasing tasks unless other help is separately arranged.
Eaton creates an eligible rental entry in the applicable local MLS under the agreed service. The owner sets asking rent, provides property facts and photographs, and manages inquiries, access, screening, lease decisions and ongoing operations. The $299 plan does not include a rental CMA or pricing guidance.
Important: A rental entered in the MLS is not guaranteed to appear on Zillow, Trulia, HotPads or every other third-party website. Distribution varies by MLS, feed agreements, platform policies and property eligibility. Check your specific market before assuming syndication.
Posting an advertisement is only one part of leasing a property. Owners also need to respond to inquiries, arrange access, evaluate applications consistently, prepare lease documents, coordinate move-in and remain available for property issues. A direct Zillow ad or a $299 MLS-only listing does not remove those responsibilities.
Eaton also offers a tenant-placement service for 50% of the first month’s rent, with no upfront placement fee under the current terms. The scope and payment timing are in the signed brokerage agreement. Placement is not the same as ongoing property management, which is available only in select qualifying Central Florida markets.
Potentially, but first check whether a brokerage or feed is already sending your rental to Zillow. Duplicate listings with different prices, contacts or availability can confuse renters and create platform verification issues. Coordinate the advertising details before posting additional versions.
Zillow currently describes a free basic posting path and an optional premium experience. Check the exact choices and any fees shown in your Rental Manager account at the time of publishing. Eaton’s $299 service is a separate MLS-listing fee, not a Zillow Premium charge.
Zillow recommends checking the listing inside Rental Manager and using its network-view option to check individual sites. Syndication may take time, and the platform notes that it can take up to 24 hours for network display. See Zillow’s status-check instructions.
No. Screening and rental advertising must comply with fair-housing and applicable state and local rules. Use lawful, consistently applied criteria, protect applicant information and obtain appropriate consent for reports. Check community-association restrictions and local requirements for the property.
If you need help choosing a rent price or preparing for the leasing process, use these guides before starting your advertisement:
How to compare nearby rentals, property features, lease terms and realistic ownership costs.
A step-by-step landlord checklist, including separate Florida and Texas considerations.
Still deciding whether to rent or sell? Read our sell-versus-rent comparison. For property-specific service questions, see Florida tenant-placement services or Texas tenant-placement services.
Eaton Real Estate Company provides rental MLS listing and tenant-placement services in Florida and Texas, subject to the property address and available MLS. Start with the address and choose how much leasing help you want.
Texas office: 409-996-9999 · Florida office: 561-938-0000 · stephen@theeatonco.com.
This guide is informational. Platform rules, costs, syndication and applicable housing laws may change. Check the provider’s current documentation and any applicable signed brokerage agreement.
