Sell in Falfurrias with 1% Full-Service Representation.
Falfurrias is a low-volume Brooks County market where older homes, conventional city property and surrounding ranch/acreage can produce very different values. Public market summaries use small samples and different reporting periods. Price from comparable addresses, condition and acreage instead of a headline percentage change.
Choose representation or use MLS-only and run the sale yourself.
Use 1% Full Service for a CMA, MLS management, showing coordination, offer negotiation and closing support. Use $499 FSBO Plus or $99 MLS Basic when you prefer to manage the transaction yourself.
Full Service
Seller representation from pricing through closing.
- CMA and pricing guidance
- MLS setup and syndication
- Showing coordination and buyer-agent feedback
- Seller provides reasonable property access
- Offer review and negotiation
- Contract-to-close support
- Paid at closing only if sold
- Cancel anytime for $0
FSBO Plus
More MLS flexibility while you manage buyers and the transaction.
- 6-month MLS listing
- Maximum MLS photos
- Unlimited reasonable changes
- Phone and email support
- No CMA or representation
MLS Basic
Essential MLS entry for a listing-ready seller.
- 6-month MLS term
- Up to 10 seller-supplied photos
- 2 listing changes included
- Email support
- No CMA or representation
Falfurrias can mix modest in-town homes with large-lot and ranch-oriented property. A two-sale market trend cannot substitute for matched comps.
Use dated, property-matched evidence in Falfurrias.
Redfin reported a three-month median sale price around $110,000 for the period ending June 2026, down 33.3% year over year. A separate undated Redfin snapshot viewed October 12 displays two homes sold and 321 days on market. Its reporting period is not identified, so it should not be combined with the June median. Use matched properties and a clearly defined time window when setting seller expectations.
Source: Redfin Falfurrias housing market, reviewed October 12, 2026.
Long marketing time
A property can sit for many months if price and condition do not match the limited buyer pool.
Ranch-country differences
Acreage, fencing, water, access and outbuildings can create value that a city-home median cannot capture.
Older-home systems
Foundation, roof, plumbing, electrical and HVAC history should be documented before showings.
Premont comparison
Premont can be useful for regional context, but only matched property types belong in the final CMA.
Investor vs. owner-occupant
Low-priced homes may attract investors while larger rural properties appeal to very different buyers.
Offer certainty
In a thin market, a clean financed or cash offer can be more valuable than a higher-risk contract.
- Separate city and ranch comps
- Gather survey/acreage facts
- Document major systems
- Review Premont/Kingsville alternatives
- Set a realistic marketing timeline
- Prepare for negotiation and appraisal risk
Falfurrias is the southern anchor of this inland South Texas cluster.
Premont, Kingsville and Alice can provide broader context depending on property type and employment patterns.
Questions to settle before the property goes public.
Does the 321-day figure predict my selling time?
No. Redfin does not identify the period for that snapshot, and the reported sample is small. Estimate your timeline from comparable property sales, condition, asking price and current competition.
Can I use Kingsville comps?
Only when the property type, condition and buyer use are genuinely similar. Falfurrias ranch-country property often needs a different comp set.
What does 1% Full Service include?
CMA and pricing guidance, MLS setup and management, buyer-agent communication, showing coordination and feedback, offer review and negotiation, and contract-to-close support.
When is the 1% fee paid?
At closing only if the property sells, subject to the signed listing agreement.
Can I cancel the full-service listing?
Yes. Eaton’s current full-service offer allows cancellation for $0, subject to the signed listing agreement.
Can I choose MLS-only?
Yes. $499 FSBO Plus and $99 MLS Basic are seller-managed alternatives. They do not include seller representation or CMA/pricing guidance.
Start with your Falfurrias property address.
Use the address, acreage and condition so the CMA can match the correct Falfurrias buyer segment rather than relying on a tiny market average.
1% refers to Eaton Real Estate Company’s listing-side fee. Other transaction costs may apply. Buyer-agent compensation, if offered, is separate and negotiable. MLS availability depends on property location and brokerage coverage.
At a glance: compare listing fees, services and representation
Start with the listing model
Eaton direct · FL & TX
1%Direct broker representation by phone and online. Sellers ordinarily supply photos and physical access.
No dollar minimum. Listing-side commission is paid at closing if sold, under the signed agreement.
See direct plan details →Independent local partners
1% targetOutside Florida and Texas, request an independently licensed local brokerage where available.
The broker must accept your property, listing fee and services. Availability and the target rate are not guaranteed.
Check local availability →Other brokerage or MLS plans
Your choiceCompare local agents and seller-managed MLS services by the work included and your total proposed fee.
Ask about on-site help, minimums, upfront charges, cancellation terms and additional fees.
Explore service comparisons →Compare the fee at your expected sale price
On an illustrative $500,000 sale, a 1% listing-side fee is $5,000 versus $15,000 at a hypothetical 3% listing-side fee. This is not a market-average claim, an all-in closing-cost estimate or a confirmed partner quote. Actual services, minimums and other charges depend on the written offer.
Review these points before choosing
- Confirm the licensed brokerage that will represent you.
- Ask who handles photography, property access, marketing, showings and negotiations.
- Review the total listing fee, minimum, payment timing and cancellation terms in writing.
- Consider buyer-agent compensation, concessions and other closing costs separately.
Clever vs. Eaton · Redfin vs. Eaton · Ideal Agent vs. Eaton
Published by Eaton Real Estate Company to explain listing options. This is not an independent ranking or confirmation of local agent coverage. All commissions are negotiable; buyer-agent compensation, if offered, is separate.