Palo Alto, California · Local listing representation
Palo Alto 1% full-service listing agent
Request Louis Fong of Equitas Homes through Eaton. Get a named Bay Area professional, a clear listing-side offer and a service plan built around your property.
Start with your location and selling plans. Eaton will confirm availability and help arrange the introduction.
Prepared by Eaton Real Estate Company · Offer and resources reviewed November 2, 2026
Local representation · Introduced by Eaton
A local professional for your Palo Alto sale
Meet the local professional behind the offer. Louis has confirmed full-service listing coverage throughout the Bay Area; Eaton helps confirm the plan for your property.
LF
Louis Fong
Equitas Homes · Independent local brokerage
San Francisco Bay Area · Silicon Valley · Peninsula · East Bay
Your request comes to Eaton first. We confirm the fit and arrange the introduction. You can start by email; a phone number is optional.
Eaton receives your inquiry first and may earn a referral fee from the independent brokerage if a transaction closes. Buyer-agent compensation, closing costs and agreed third-party preparation expenses are separate. Review property acceptance, services, any minimum commission and direct-buyer terms in the written agreement. All commissions are negotiable.
Organize Palo Alto parcel and improvement records
Start with the parcel, then the improvements
Palo Alto’s Parcel Reports tool provides a starting point for researching a specific lot. Match the property address and assessor’s parcel number to the documents you already hold. Then make a separate improvement timeline: original construction, additions, interior remodels and any accessory space. This helps keep the existing property’s description separate from ideas a future owner might want to pursue.
Research the work you plan to advertise
The city’s Permit View searches building, planning and code-enforcement activity. Use the address or parcel number to look for records associated with the improvements in your timeline. Save the relevant record numbers and ask city staff about unclear entries. A contractor invoice, an application and a completed inspection answer different questions; organize them separately rather than presenting one as proof of the others.
Give the pricing discussion useful detail
Bring a concise summary of the home’s actual layout, condition and completed work. For an unusual lot, shared driveway or separate structure, gather the documents you have and flag anything that still needs professional review. Avoid describing additional building potential as an established feature unless the relevant approvals and property facts have been checked.
Compare the floor plan you intend to publish with the available property records.
List known unfinished projects and the documents still being requested.
Keep repair estimates separate from completed-work invoices.
For a condominium or townhome, add available association documents and explain the unit’s parking and storage arrangements.
The aim is a clear property brief for the broker, with open questions identified before photography and listing copy are finalized.
Choose the service plan as carefully as the fee
A full-service listing should have clear ownership of pricing advice, the marketing launch, buyer inquiries, offers and the closing timeline. Ask Louis to put the scope for your home in writing, including who supplies the photography, how showings work and which preparation costs require your approval.
Equitas publishes a full-service model that includes MLS marketing, property media, showing coordination, negotiation and escrow oversight. The proposal for your address confirms the actual deliverables. Staging, repairs and other third-party expenses should be itemized, even when payment can be deferred until closing.
If you prefer to handle most of the sale yourself, compare an MLS-only listing plan separately. A low upfront fee and a full-service listing solve different needs; write down the work you would retain under each option.
What a 1% listing fee means in dollars
Illustrative listing-side fees at the same sale price
Example sale price
1% calculation
2% comparison
Fee difference
$750,000
$7,500
$15,000
$7,500
$1,000,000
$10,000
$20,000
$10,000
$1,500,000
$15,000
$30,000
$15,000
These are percentage calculations before any applicable minimum or separately agreed charge. They are not local price estimates or a promise of sale proceeds. Buyer-agent compensation, concessions, closing costs and loan payoffs are separate. Compare the actual written proposals.
Choose selling, enter the property location and share your contact details. The request keeps Louis as your preferred broker.
2. Confirm the local plan
Eaton reviews the location and helps confirm Louis’s availability, the property type and your timing. You can start by email.
3. Review written terms
Decide after reviewing the local brokerage’s services, fee, listing duration, cancellation terms and any additional arrangements.
Seller questions
Where can I research my Palo Alto property before listing?
Begin with the city’s Parcel Reports and Permit View tools. Use the same address and parcel number throughout your search, then ask Planning and Development Services about any unclear record.
Can I advertise an expansion idea as approved potential?
Describe the existing property accurately and separate proposed projects from completed work. Have the relevant professionals verify any claimed approvals or development potential before including them in marketing.
Who represents me after I request Louis through Eaton?
Eaton receives your inquiry and helps arrange the introduction. Louis Fong and the participating local brokerage provide the listing representation under their own written agreement. You can review the proposal before deciding.
Does the 1% include buyer-agent compensation?
The 1% is the listing-side fee. Any buyer-agent compensation, closing costs and agreed third-party preparation expenses are separate. Confirm any unrepresented-buyer or direct-sale arrangement in writing.
Is there a minimum property price?
Louis confirmed no minimum listing price at this time for the Eaton arrangement. Ask for the exact dollar commission and any applicable minimum in the written proposal; a property-price threshold and a minimum commission are different terms.
Do I need to call to get started?
No. Submit the property location and your plans through Eaton. You can begin by email, and a phone number is optional.
Get the proposal for your Palo Alto home
Ask for the listing plan, complete fee and next step through Eaton.
