A remarkable home.
A smarter commission.
Full-service representation for higher-value homes with a 1% listing-side fee. Thoughtful marketing, direct broker guidance, and more of your equity kept at closing.
Premium service.
Without the premium listing fee.
Selling a distinctive property requires sound judgment, responsive communication and a clear plan. It does not automatically require giving up a larger share of the sale price.
Pricing & positioning
Property-specific pricing guidance, comparable sales review and a market launch strategy designed around the home—not a template.
Presentation & exposure
Strong photography choices, carefully written marketing, appropriate MLS placement and distribution to participating real estate websites.
Communication & showings
Direct broker communication with agents and sellers, showing-request coordination and feedback. The seller supplies approved property access.
Negotiation through closing
Help reviewing offers, contingencies and counteroffers, with contract milestones and title coordination through closing.
Let the property speak for itself.
Presentation should reflect the home. We’ll discuss the right imagery, selling points and online exposure before the listing launches.
For some homes priced at $1 million or more, Eaton may include professional photography and a floor plan at no additional charge. Eligibility, availability and the approved scope are confirmed in writing first. Aerials, video, staging and specialty work are not automatically included.
More equity.
Fewer assumptions.
Enter your expected sale price and another listing-side fee you’ve been quoted. See the potential difference in listing-side commission.
- Eaton 1% listing fee
- $15,000
- Other listing fee
- $37,500
The 2.5% default is an editable illustration, not a typical, standard or required commission. All commissions are negotiable. This is not an estimate of net proceeds. Buyer-agent compensation, closing costs, optional services and sale-price differences are excluded.
Real broker help.
Three clear steps.
Tell us about your home
Share the property address, your timeline and what matters most. We’ll confirm the right MLS and whether the Premier approach fits.
Review your launch plan
Discuss pricing, photography, access and marketing. We confirm any complimentary media package in writing before you sign.
We manage the sale
Once listed, Eaton coordinates buyer-agent requests, handles negotiations and helps manage your transaction through closing.
Broker-direct, family-owned and seller-focused. Stephen and Chevon Eaton support sellers across Florida and Texas. Our service is primarily managed online and by phone; local buyer agents typically conduct property showings.
Clarity matters.
Is this truly full-service for 1%?
Yes. The 1% listing-side service includes pricing guidance, MLS marketing, buyer-agent communication, showing coordination, negotiation and contract-to-close support. It is different from our MLS-only packages.
What does the 1% fee include—and exclude?
1% is Eaton’s listing-side commission, paid at closing only if the home sells. Buyer-agent compensation, if offered, is separate and negotiable; standard closing costs and optional services may also apply.
Will a broker attend every showing?
No. Our brokerage coordinates showings online and by phone. Local buyer agents generally show their buyers the property, while sellers provide approved physical access. Agent-hosted open houses and broker-attended showings are not included in the standard 1% service.
Is photography included automatically?
No. Selected homes may qualify for an enhanced media package. Eaton confirms qualification, property-specific costs and the included services in writing. No vendor order is placed without prior agreement.
Can I cancel the listing?
Our standard 1% listing offers cancellation with no penalty, subject to the signed agreement and obligations already created by a transaction. Any optional third-party work is discussed separately.
The right plan starts with a conversation.
Tell us what you’re selling. We’ll review the property, your goals and the right level of marketing—without asking you to commit to a listing first.
In the next form, select “1% Full Service” and mention Eaton Premier. There is no payment to request a review.
Eaton Real Estate Company, LLC · Stephen Eaton, Broker/Owner · Texas Broker #539000 · Florida Broker #BK3560755. Licensed brokerage services in participating Florida and Texas markets. Reviews · How it works · stephen@theeatonco.com
All commissions are negotiable. 1% refers to Eaton’s listing-side compensation, not the total cost of selling. Services, approved third-party costs and eligibility for complimentary media depend on the property, market and signed agreement. Marketing outcomes and sale prices are not guaranteed.