Free agent matches do not mean free listings.

HomeLight vs. Eaton.

HomeLight helps sellers discover and interview local agents. Its matching service is free; each selected listing brokerage sets its own fee. Eaton publishes a 1% direct listing-side offer in Florida and Texas.

Eaton’s 1% plan Read the comparison

Residential home exterior, illustrating the difference between agent matching and a direct listing offer — 2026 Seller’s comparisonAn introduction is not a commission quote.

HomeLight versus Eaton

Agent matching is not a universal commission quote.

The agent you select determines the listing agreement. Compare the final commission and scope before choosing either route.

Explore Eaton’s 1% plan Continue comparing

What to evaluate

Listing-side costCheck advertised rates, local minimums and conditions.
Who represents youCompare the local agreement with direct brokerage support.
Seller responsibilitiesConfirm photography, showings, access and offers.

Eaton publishes this comparison and is one of the options. Its 1% listing-side service is direct in Florida and Texas; buyer-agent compensation, if any, is separately determined by the seller.

Direct brokerage in FL & TX

VS.

Agent matching service

The short answer

HomeLight doesn’t publish one universal listing price.

A HomeLight recommendation can be useful when you want local-agent choices. But your listing fee and services are set by the brokerage you actually hire—not by HomeLight’s no-cost matching service.

01The matching fee

HomeLight’s agent introduction service is free to sellers.

02The listing fee

The local agent’s brokerage determines the commission in your written contract.

03Eaton’s quote basis

Eaton advertises a 1% direct listing-side fee for eligible Florida and Texas homes.

The money

What a $400,000 sale looks like.

Listing-side commissions are one part of selling costs. Compare the broker’s fee with any minimums, photography charges, buyer-agent compensation and the service actually included.

Read Eaton’s complete 1% plan →

Illustrative listing-side fees only

Eaton · 1%$4,000Direct Florida and Texas plan

HomeLight · VariesQuote requiredvaries by the agent you choose

At a $400,000 sale, Eaton’s 1% listing-side calculation is $4,000. HomeLight does not publish a single national listing fee for recommended agents. Do not mistake its free matching service for zero selling commission.

Where it matters

How do the companies actually get paid?

Commission percentages never tell the complete service story. The written listing agreement does.

HomeLight helps choose an agent. The chosen agent still sells the home.

HomeLight explains that sellers may receive agent matches at no charge or commitment, and HomeLight earns a broker-to-broker referral fee after a completed deal with a recommended agent. The selected brokerage then handles the listing on the commission and marketing terms you sign with it. Eaton’s direct Florida/Texas offer skips the agent-matching step: Eaton is the brokerage, with a published 1% listing-side fee and a remote-first service model.

The actual offer

The details to get in writing.

These comparisons distinguish advertised terms from contract-specific work. Review a local property quote before making a decision.

Compare

Eaton Real Estate Company

HomeLight

Cost of introduction

EatonNo matching service; contact Eaton directly

HomeLightAgent matching is free

Listing-side commission

EatonPublished 1% direct Florida and Texas listing offer

HomeLightNot fixed by HomeLight; negotiated with the agent’s brokerage

Who provides representation

EatonEaton directly on eligible FL/TX listings

HomeLightThe brokerage of your selected recommended agent

Photography and showings

EatonSeller provides photos/access; broker coordinates remotely

HomeLightDepends on the agent and written listing package

How intermediaries are paid

EatonNo consumer agent-match fee on direct Eaton listings

HomeLightHomeLight says it receives a referral fee from the agent after closing

Before you hire

EatonReview direct Eaton terms

HomeLightInterview local agents, compare written quotes and terms

Fees are negotiable. The seller chooses whether to offer or agree to buyer-agent compensation, which is separate from the listing-side examples. Eaton’s standard direct 1% plan does not include broker attendance at individual showings or open houses; the seller supplies photos and physical access.

A fair decision

Do you need help finding an agent—or a published fee?

Why choose HomeLight?

HomeLight may be suitable if you want a starting shortlist of local agents to interview and you plan to evaluate proposals on a broader set of services.

Why choose Eaton?

Eaton may suit a Florida or Texas homeowner who knows a 1% listing-side fee and remote-first service fit their needs and does not need an agent intermediary.

Common questions

HomeLight vs. Eaton FAQs

Does HomeLight charge sellers to find an agent?

No. HomeLight states that its agent-matching service is free and carries no obligation.

How much is the listing commission with HomeLight?

There is no single published rate. The independent listing agent’s brokerage determines the fee in the listing agreement.

How does HomeLight earn revenue?

HomeLight says it is paid a broker-to-broker referral fee by the recommended agent after the transaction closes.

Does Eaton also match me to another agent?

For direct Florida/Texas listings, Eaton is the brokerage. In other markets it can refer sellers to confirmed partner brokerages under their accepted written terms.

More research

Compare another option.

See the full brokerage comparison hub → · Eaton’s verified sales →

Ready to see your options?

Want a published rate instead of a matching service?

See Eaton’s direct 1% listing-side offer for Florida and Texas, including what the homeowner handles and what the brokerage handles.

Explore the 1% listing plan Check service coverage