Same listing percentage. Different operating models.

1 Percent Lists vs. Eaton.

1 Percent Lists and Eaton both advertise 1% listing-side representation. One is a network of locally owned franchise brokerages; the other offers direct remote-first service in Florida and Texas.

Eaton’s 1% plan Read the comparison

Modern residential home exterior, illustrating two different one-percent listing models — 2026 Seller’s comparisonAt 1%, the service details make the difference.

1 Percent Lists versus Eaton

Two 1% claims. Two brokerage experiences.

When the percentage matches, look at the office-specific terms, minimums, showings and on-site services included.

Explore Eaton’s 1% plan Continue comparing

What to evaluate

Listing-side costCompare minimums, conditions and upfront charges.
RepresentationDirect broker, local franchise or matched agent?
Seller workloadConfirm photos, showings, negotiation and cancellation.

Eaton publishes this comparison and is one of the options. Its 1% listing-side service is direct in Florida and Texas; buyer-agent compensation, if any, is set separately by the seller.

Direct brokerage in FL & TX

VS.

Local franchise offices

The short answer

Neither has a fee advantage at the same 1% rate.

A 1% fee is 1% of the sale price whichever brand offers it. The meaningful questions are whether an office operates near your home, whether photography is included, and which agent is responsible for the listing and transaction.

01Matching percentages

Both brands market full-service 1% listing-side commissions.

02Local office model

1 Percent Lists is a franchise network, and the local office’s final written scope matters.

03Photos and access

1 Percent Lists advertises professional photography; Eaton’s direct model uses seller-provided photos and access.

The money

What a $400,000 sale looks like.

Listing-side commissions are one part of selling costs. Compare the broker’s fee with any minimums, photography charges, buyer-agent compensation and the service actually included.

Read Eaton’s complete 1% plan →

Illustrative listing-side fees only

Eaton · 1%$4,000Direct Florida and Texas plan

1 Percent Lists · 1%$4,000same 1% illustration before any office terms

At a $400,000 sale, each advertised 1% listing-side rate calculates to $4,000. Separately negotiated buyer-agent fees, optional services and any local written terms are excluded.

Where it matters

What does ‘full service’ mean in each model?

Commission percentages never tell the complete service story. The written listing agreement does.

An office in your neighborhood—or a broker who works remotely.

1 Percent Lists says its independently owned local franchises offer a full-service experience with professional photography and agent representation. Eaton’s standard direct plan is different on purpose: the owner supplies photos and physical access, while the Eaton brokerage manages MLS exposure, inquiries, offer negotiation and contract-to-close coordination remotely. Neither model should be described as universally better; one may simply fit the way the homeowner wants to sell.

The actual offer

The details to get in writing.

These comparisons distinguish advertised terms from contract-specific work. Review a local property quote before making a decision.

Compare

Eaton Real Estate Company

1 Percent Lists

Advertised listing fee

Eaton1% direct in Florida and Texas

1 Percent Lists1% from participating local franchise brokerages

Who signs and serves

EatonEaton brokerage for eligible FL/TX listings

1 Percent ListsIndependent franchise brokerage in participating markets

Listing photographs

EatonProvided by seller; optional photo service is separate

1 Percent ListsProfessional photography advertised as included by the brand

Showings and access

EatonSeller provides physical access; Eaton coordinates remotely

1 Percent ListsCheck the local office’s actual access and on-site services

Cancellation terms

Eaton$0 cancellation penalty under stated Eaton terms

1 Percent ListsConfirm with the specific franchise office

Availability

EatonFL/TX direct; confirmed broker partners elsewhere

1 Percent ListsDepends on whether a franchise serves the property

Fees are negotiable. The seller chooses whether to offer or agree to buyer-agent compensation, which is separate from the listing-side examples. Eaton’s standard direct 1% plan does not include broker attendance at individual showings or open houses; the seller supplies photos and physical access.

A fair decision

Which 1% experience do you want?

Why choose 1 Percent Lists?

A local 1 Percent Lists office may be right for sellers who prefer in-person agent involvement and want professional photos coordinated as part of the listing.

Why choose Eaton?

Eaton may be right for sellers comfortable handling the physical side of the property and dealing directly with a Florida/Texas brokerage remotely.

Common questions

1 Percent Lists vs. Eaton FAQs

Is 1 Percent Lists the same company as Eaton?

No. The companies are independent. 1 Percent Lists uses locally owned franchise offices; Eaton offers direct brokerage service in Florida and Texas and confirmed partners elsewhere.

Do both actually advertise a 1% listing-side fee?

Yes. The published headline rate is 1% for both, but included physical services and contract terms differ.

Does 1 Percent Lists include photography?

The brand’s public information says professional photography is included. Verify with the local office serving your address.

Does Eaton charge a cancellation penalty?

Eaton advertises $0 cancellation penalty under its direct listing terms; other obligations in the signed agreement may still apply.

More research

Compare another option.

See the full brokerage comparison hub → · Eaton’s verified sales →

Ready to see your options?

Already know you want a 1% listing?

Compare the physical work required and the written listing agreements—not just two identical commission percentages.

Explore the 1% listing plan Check service coverage