The 1% in the headline has an important condition.

Redfin vs. Eaton.

Redfin’s 1% offer requires a qualifying purchase with Redfin. Eaton’s direct Florida and Texas listing offer is 1% without requiring you to buy another home.

Eaton’s 1% plan Read the comparison

Texas residence at sunset, illustrating a homeowner comparing listing-fee offers — 2026 Seller’s comparisonCompare the condition, not just the percent.

Redfin versus Eaton

Does the advertised 1% apply to your transaction?

Redfin’s lower-fee offer has a qualifying purchase condition. Compare its standard fee and local minimum with Eaton’s direct listing-side service.

Explore Eaton’s 1% plan Continue comparing

What to evaluate

Listing-side costCompare minimums, conditions and upfront charges.
RepresentationDirect broker, local franchise or matched agent?
Seller workloadConfirm photos, showings, negotiation and cancellation.

Eaton publishes this comparison and is one of the options. Its 1% listing-side service is direct in Florida and Texas; buyer-agent compensation, if any, is set separately by the seller.

Direct brokerage in FL & TX

VS.

Local brokerage team

The short answer

Selling only? The prices can look very different.

Redfin advertises a standard 2% listing fee for many markets and a 1% rate when the seller also buys with Redfin within 365 days of closing. Minimums and exceptions apply. Eaton’s direct Florida and Texas 1% listing fee does not require a second transaction.

01Redfin’s condition

Sell and buy with Redfin within 365 days to qualify for its advertised 1% listing fee.

02Redfin’s services

Redfin offers a local-agent experience including professional photography, signs and a marketing plan.

03Eaton’s model

Eaton lists directly for 1% in Florida and Texas; seller supplies photos and access.

The money

What a $400,000 sale looks like.

Listing-side commissions are one part of selling costs. Compare the broker’s fee with any minimums, photography charges, buyer-agent compensation and the service actually included.

Read Eaton’s complete 1% plan →

Illustrative listing-side fees only

Eaton · 1%$4,000Direct Florida and Texas plan

Redfin · 2%*$8,000Redfin 2% standard sell-only scenario

*Illustrative Redfin standard fee for a seller who does not complete an eligible Redfin purchase; Redfin minimums and other service/transaction conditions may change the final fee. A qualifying Redfin 1% offer could be $4,000 at this price before minimums.

Where it matters

What happens if you sell first?

Commission percentages never tell the complete service story. The written listing agreement does.

Redfin’s lower fee can arrive later as a refund.

Redfin says that when the homeowner sells before buying, the seller initially pays the applicable market listing fee. If the homeowner then buys with Redfin within 365 days, Redfin can issue the difference as a rebate, subject to its conditions and minimums. Eaton’s direct listing fee is 1% at sale without a subsequent-purchase requirement. Redfin may be more appealing if you want local agent visits and intend to buy your next home through the same brokerage.

The actual offer

The details to get in writing.

These comparisons distinguish advertised terms from contract-specific work. Review a local property quote before making a decision.

Compare

Eaton Real Estate Company

Redfin

Advertised listing rate

Eaton1% direct FL/TX, no second purchase

Redfin2% standard in many markets; 1% when qualifying purchase requirement is met

Minimum listing fee

EatonNo listing-side minimum on direct FL/TX plan

RedfinMarket-dependent minimum applies

Required second transaction

EatonNone

RedfinMust also buy with Redfin within 365 days to qualify for 1%

Photo and marketing prep

EatonSeller supplies photos; remote listing and coordination

RedfinProfessional photos, sign, digital marketing and local agent services advertised

If buyer has no agent

EatonNo additional Eaton buyer-side fee under its stated direct policy

RedfinRedfin says its listing fee increases by 1%

Coverage

EatonDirect brokerage in Florida and Texas

RedfinRedfin-agent markets; partner-agent rates may differ

Fees are negotiable. The seller chooses whether to offer or agree to buyer-agent compensation, which is separate from the listing-side examples. Eaton’s standard direct 1% plan does not include broker attendance at individual showings or open houses; the seller supplies photos and physical access.

A fair decision

The question to ask before you sign

Why choose Redfin?

Redfin may be a good option if you value local in-person services and genuinely intend to purchase through Redfin within its qualification period.

Why choose Eaton?

Eaton may suit a seller who needs only to sell, can handle photos and access, and wants to know the listing-side rate before deciding where to buy next.

Common questions

Redfin vs. Eaton FAQs

Does Redfin automatically list for 1%?

No. Redfin says its 1% listing rate requires an eligible purchase with Redfin within 365 days after your sale, subject to minimums and other terms.

If I sell first with Redfin, do I get 1% at closing?

Redfin says it initially charges the applicable market rate, then sends the fee difference after a later qualifying Redfin purchase.

Does Redfin include photography?

Redfin’s selling FAQ describes professional photography, an MLS listing, signs, a digital marketing plan and other services. Confirm availability in your market.

Does Eaton require me to buy a home to get 1%?

No. Eaton’s direct Florida/Texas listing-side fee does not depend on purchasing another home.

More research

Compare another option.

See the full brokerage comparison hub → · Eaton’s verified sales →

Ready to see your options?

Selling your home without buying through Redfin?

See how a direct 1% Florida or Texas listing compares to the price and conditions in a property-specific Redfin proposal.

Explore the 1% listing plan Check service coverage