EATON REAL ESTATE COMPANY · BERKELEY, CALIFORNIA
Berkeley 1% full-service listing agent
Request Louis Fong of Equitas Homes through Eaton. Compare a named local broker’s 1% listing-side offer and the service plan for your home.
Request Louis through Eaton →Your request comes to Eaton first. Buyer-agent compensation and other selling costs are separate; review the complete written terms before listing.
Meet your Berkeley listing broker
Meet the local professional behind the offer. Louis has confirmed full-service listing coverage throughout the Bay Area; Eaton helps confirm the plan for your property.
Louis Fong
Equitas Homes · Independent local brokerage
San Francisco Bay Area · Silicon Valley · Peninsula · East Bay
- Bay Area listing coverage confirmed with Eaton.
- No minimum listing price at this time.
- No additional brokerage fees quoted for the agreed listing offer; direct-buyer terms are confirmed separately.
California DRE #01151598
Your request comes to Eaton first. We confirm the fit and arrange the introduction. You can start by email; a phone number is optional.
Berkeley: allow time for older property records
For a Berkeley home with a long renovation history, begin the records review early. Ask a prospective agent how it will distinguish documented improvements from assumptions about a room’s use or age, and how that will affect the comparable-sales discussion.
Start with the official local resource
Berkeley’s permit-research page distinguishes online searches for permits issued since 1993 from older microfiche records. It also directs users to zoning lookup and public-records requests. If a feature predates the online collection, ask how to obtain the relevant older records before drawing conclusions.
Account for occupancy and separate spaces
Bring available plans, improvement documents, leases and any information about separate living areas. Ask the local brokerage to identify questions that need city or professional review before advertising a unit count or rental use. Write down how occupants will be contacted, how showings will work and who is responsible for gathering records requested by buyers.
Check Berkeley energy documentation before choosing a launch date
Start with the correct property type
Berkeley’s Building Emissions Saving Ordinance guidance distinguishes buildings by type and size. Review the current city guidance early, rather than assuming that a single-family home, condominium and multi-unit property follow the same process.
- Identify the property’s actual building type and unit count.
- Collect existing energy reports, upgrade documentation and any city correspondence.
- Ask the BESO Helpdesk to confirm the applicable assessment, documentation and timing questions for this sale.
Keep the answer with your listing-preparation file and discuss how it affects the proposed launch date. For an occupied property, also organize the existing lease and occupancy information for the appropriate professional to review. This is a preparation checklist, not a determination that a particular property qualifies for an exemption or a specific compliance option.
Compare listing fees and service
| Option | Listing-side fee | What to confirm |
|---|---|---|
| Louis Fong / Equitas Homes through Eaton | 1% listing-side offer | Full-service local representation. Confirm property acceptance, services, any minimum commission and direct-buyer terms. |
| Clever agent matching | Advertised 2% in California | Property-specific quote; its official seller page says the rate may not be guaranteed below $150,000. |
| Another local full-service brokerage | Individually negotiated | Actual dollar cost and included pricing, marketing, access and negotiation support. |
| Limited-service MLS listing | Provider-specific | Photo and update limits, upfront and closing charges, and which tasks remain yours. |
Clever’s California seller offer checked November 2, 2026. This compares service models, not individual agent rankings. Confirm current written terms from each provider.
What a 1% listing fee means in dollars
| Example sale price | 1% calculation | 2% comparison | Fee difference |
|---|---|---|---|
| $300,000 | $3,000 | $6,000 | $3,000 |
| $500,000 | $5,000 | $10,000 | $5,000 |
| $750,000 | $7,500 | $15,000 | $7,500 |
These are percentage calculations before any applicable minimum or separately agreed charge. They are not local price estimates or a promise of sale proceeds. Buyer-agent compensation, concessions, closing costs and loan payoffs are separate. Compare the actual written proposals.
Compare Louis’s offer with Clever, Redfin and Ideal Agent →
Ask for a complete written proposal
- Pricing and exposure: comparable-sales advice, photography, the intended MLS for your address, online marketing and listing changes.
- Access: appointment coordination, keys, accompanied visits and any physical-service charges.
- Offers and closing: who answers buyers, negotiates terms, tracks deadlines and coordinates inspection questions.
- Fees and exit terms: percentage, minimum, upfront payment, administration charges, listing term and cancellation conditions.
A limited-service fee may be appropriate if you want to handle more of the work yourself. Compare the responsibilities alongside the bill. For a full-service proposal, ask the brokerage to identify the person responsible for each step rather than assuming every task is included.
Berkeley seller questions
Does Berkeley’s online search cover every older permit?
The city says permits before 1993 are held on microfiche. Use its research instructions and request help with older records rather than treating the online search as a complete history.
Who represents me under the 1% partner offer?
Louis Fong of Equitas Homes is the participating local professional. Eaton receives your inquiry first; the local brokerage confirms representation, the service plan and complete fee in its signed listing agreement.
Is a buyer’s agent included in the 1%?
No. The offer concerns listing-side compensation. Any buyer-agent compensation is separately negotiated and should be included in your estimated proceeds.
Are Eaton’s $99 and $499 packages offered here?
Eaton’s direct $99 MLS Basic and $499 FSBO Plus packages apply to Florida and Texas. For this property, request the participating California brokerage’s written terms.
Check options for your Berkeley home
Send the address, estimated price and timeline. Request written fees and included services before choosing your brokerage.
Check listing optionsPrefer email? stephen@theeatonco.com
Sources and related guides
Clever’s California seller offer
Prepared by Eaton Real Estate Company. Offer and resources reviewed November 2, 2026. Property-preparation suggestions are editorial guidance; confirm property-specific questions with the local brokerage and appropriate authority.