Eaton Real Estate Company · Homestead, Florida

1% Full-Service Listing for Homestead Sellers.

Homestead combines newer master-planned communities, townhomes, established single-family neighborhoods and properties closer to the agricultural Redland edge. Builder incentives, HOA or CDD costs, roof and wind protection, flood exposure, commute routes and lot utility can all change how buyers compare a resale.

1% Full ServicePaid only if sold
Cancel Anytime$0 full-service cancellation
$99 MLS BasicDIY MLS exposure
Florida BrokerageSeller-focused representation

Three ways to sell with Eaton.

Choose full-service representation or a self-managed MLS plan based on how much of the transaction you want to handle yourself.

$99

MLS Basic

Lean MLS advertising for listing-ready sellers.

  • 6-month MLS listing
  • Up to 10 seller-supplied photos
  • 2 listing changes included, then $25/change
  • Email support only
  • Seller handles inquiries, showings, forms, offers, contracts and closing
  • No CMA or pricing guidance
  • No photography or yard-sign add-ons
  • No brokerage relationship
$499

FSBO Plus

MLS advertising with more flexibility while you manage the sale.

  • 6-month MLS listing
  • Maximum MLS photos
  • Unlimited reasonable listing changes
  • Phone + email support
  • Seller handles inquiries, showings, forms, offers, contracts and closing
  • No CMA or pricing guidance
  • Optional photography $199 and yard sign $99
  • No brokerage relationship

Homestead seller strategy

Homestead combines newer master-planned communities, townhomes, established single-family neighborhoods and properties closer to the agricultural Redland edge. Builder incentives, HOA or CDD costs, roof and wind protection, flood exposure, commute routes and lot utility can all change how buyers compare a resale.

Local market guide · updated October 2026. Pricing should still be based on current active competition, recent comparable sales and the specific condition of the property.

New-build competition

Builder incentives and newer inventory should be considered when pricing recent-construction resales.

HOA and community costs

Make dues, restrictions, amenities and assessments easy for buyers to understand.

Flood and wind documentation

South Florida buyers often evaluate insurance and storm-related costs closely.

Commute and access

Travel toward Miami-Dade employment centers can influence the buyer pool.

Property type matters

Townhomes, condos and detached homes need separate competitive sets.

Offer quality

Review financing, appraisal exposure, inspections, concessions and closing timing together.

Prepare the listing before buyers start comparing.

Review active competition as well as recent sold properties, organize permits and major-system records, prepare clean photos, define showing access, and decide your preferred closing timing before offers arrive.

Competitive positioning

Price against what buyers can purchase today, not only historical sales.

Condition proof

Organize repair records, system ages, warranties and meaningful improvements.

Transaction readiness

Decide access, timing, included personal property and negotiation priorities early.

Homestead seller FAQ

How do builder incentives affect a Homestead resale?

Buyers compare the effective cost of new construction, including incentives and warranties, so a resale needs to win on price, lot, upgrades, timing or overall value.

Should townhomes and single-family homes share the same comps?

Generally no. Ownership structure, fees, lot utility and buyer demand differ enough that they should be evaluated separately.

What does 1% Full Service include?

CMA and pricing guidance, MLS management, showing coordination, feedback, offer review, negotiation and contract-to-close support.

When is the 1% fee paid?

At closing only if the property sells, subject to the signed agreement.

Can I cancel?

Yes. Eaton’s current full-service offer is cancel anytime for $0, subject to the signed agreement.

Can I use MLS-only instead?

Yes. Choose $499 FSBO Plus or $99 MLS Basic when you want MLS advertising only and will manage the transaction yourself. Both are limited-service plans with no brokerage relationship.

Is buyer-agent compensation included?

No. If offered, it is separate, negotiable and chosen by the seller.

Start with your Homestead property address.

See whether 1% Full Service or an MLS-only plan fits the sale.