Southlake sellers can choose 1% Full Service for broker representation or use a $99 MLS Basic / $499 FSBO Plus plan when they want to control the transaction themselves.
Texas Broker #539000 · Seller-only representation · Cancel anytime for $0* · $99 MLS option
Flat-fee plans are seller-managed. The 1% plan is full seller representation from pricing through closing.
6-month MLS listing · up to 10 seller-supplied photos · 2 listing changes included · email support.
You handle pricing, showings, offers, negotiation and closing.
6-month MLS listing · maximum MLS photos · unlimited reasonable changes · phone + email support.
You still manage the sale. Optional photography is $199; Eaton yard sign is $99.
CMA + pricing guidance · buyer-agent communication · showing coordination · offer review + negotiation · contract-to-close.
Paid at closing only if sold.
When sale prices are higher, small differences in pricing, presentation, negotiation and listing-side fees can translate into meaningful dollars.
Luxury positioning: finish level, lot, pool, outdoor living, architecture and renovation quality should be compared with genuinely competing luxury inventory.
Buyer expectations: higher-end buyers often scrutinize photography, disclosures, maintenance history and negotiation details more closely.
Before launch: organize upgrade records, major-system ages, HOA information if applicable and the strongest nearby active alternatives so the listing has a defensible pricing story.
Finish level, lot, outdoor amenities, updates and competing luxury inventory should be reflected in the launch strategy.
A lower listing-side fee can preserve more seller equity, but the listing still needs professional positioning and execution.
Higher-end buyers often scrutinize condition, photography, disclosures and negotiation details more closely.
1. Send the address. Eaton confirms MLS coverage and service availability.
2. Choose the plan. Pick MLS-only or full representation.
3. Build the listing. Complete property facts, photos, disclosures and showing instructions.
4. Launch. Full-service clients get representation; flat-fee clients manage the active transaction.
Is 1% Full Service available for higher-priced Southlake homes?
Yes, subject to the signed agreement and property eligibility. The 1% listing-side fee is paid at closing only if the property sells.
Are professional photos included?
Professional photography may be offered separately. The current optional photography price is $199.
What matters most in Southlake pricing?
Finish level, lot, pool and outdoor amenities, renovation quality, school-area context and the nearest competing luxury inventory.
Can I cancel full service?
Yes. Eaton’s current full-service offer is cancel anytime for $0, subject to the signed agreement.
Send the property address and compare $99 MLS Basic, $499 FSBO Plus and 1% Full Service.
