Florida · Online buyer brokerage · Local referrals

Buy a Florida home with 1% online buyer representation.

Buying in Florida and prefer a remote-first approach? Eaton Real Estate Company offers an online buyer-representation option at a proposed 1% buyer-side fee. We don't personally attend showings. If you want a local agent for property tours, we can help with an independent agent referral.

The online buyer option and our 1% seller listing service are separate agreements. Compensation is negotiable and confirmed in writing.

Florida homebuyersOnline-only direct representationWritten, negotiable feeIn-person referrals are separate
Know the difference

Two routes for buyers in Florida.

Whether you're searching in Orlando, Tampa, Jacksonville or South Florida, the right approach depends on location, desired service level and your timeline. Ask us to confirm coverage and suitability for your purchase.

Direct with Eaton

1% online buyer service

Work with Eaton remotely by phone, email and electronic paperwork. Depending on the signed agreement, we can provide brokerage help with your offer, negotiations and contract-to-closing milestones. This is best for buyers comfortable managing their physical property tours separately.

  • No Eaton-attended in-person showings or inspections
  • Clear service scope and fee discussed up front
  • Compensation determined by the signed buyer agreement
Discuss the online option
Local independent referral

Want someone at showings?

We can try to introduce you to a licensed local agent through our network who can discuss in-person touring and hands-on services. That agent may work for a different brokerage and has their own agreement, availability and fees.

  • Ask about an agent who can attend property tours
  • Review the referred agent's fee independently
  • The Eaton 1% online rate does not automatically carry over
Request a local introduction
Florida buyer guide

Florida buyer agreements and representation

When an MLS participant is working with a buyer, applicable MLS practice rules generally require a written buyer agreement before touring a home, including covered virtual tours. Florida brokerage relationships and the particular duties owed depend on the agreed relationship and required disclosures. We'll review the services, compensation and representation status with you before we begin. Learn more from Florida Realtors' buyer agreement guidance.

Who pays the 1%? The proposed fee for the Eaton online option is 1% of the purchase price. Brokerage commissions are negotiable and are not set by law. The signed agreement identifies the fee, payment obligations and services. A seller or listing broker might pay some or all of that compensation, but you should not assume they will.
Your next steps

Start online, with clear expectations.

01 · YOUR SEARCH

Share your location

Tell us the Florida city or county, your timeline, price range and whether you're also selling a property.

02 · YOUR OPTIONS

Pick the service model

We'll discuss remote representation if it fits, or whether you need a hands-on independent local agent referral instead.

03 · AGREEMENT

Know what's covered

Review applicable representation paperwork and negotiable compensation terms before brokerage services begin.

Also selling? See Eaton's 1% full-service listing plan and Florida seller services. Selling and buying are separate agreements, but we can help discuss a coordinated timeline.
Frequently asked

Florida buyer questions

Can Eaton go to Florida showings or inspections with me?

Not under the direct 1% online model. It is remote-only. We can try to connect buyers who want in-person help with an independent licensed local agent, whose terms are separate.

Do I need to sign a buyer agreement in Florida?

Written buyer agreements are generally required before a buyer tours a home with an MLS participant who is working with them. The nature of the brokerage relationship and applicable Florida disclosures should be reviewed before services begin.

Is the 1% fee automatically paid by the seller?

No. The fee is negotiable, and the signed buyer agreement determines compensation and your obligations. A seller may contribute to buyer-broker compensation, but payment is not guaranteed.

Can Eaton handle my Florida sale too?

Yes. Eaton also offers a separate 1% full-service listing model for Florida sellers. We can help discuss coordinating the sale and your next purchase.

Looking for a Florida home?

Tell us whether you want direct online representation or a local agent who can accompany you to showings.

Send a buyer inquiry
Florida buyer inquiry

Tell us about your purchase.

Share a few details. We'll respond about service fit, coverage and next steps. No obligation just to ask.