For experienced DIY sellers.
- 6-month MLS listing
- Up to 10 seller-supplied photos
- 2 listing changes included
- Email support
- No CMA or representation
You handle pricing, inquiries, showings, offers, negotiation, contracts, title and closing.
Eaton Real Estate Company gives Houston-area sellers three straightforward ways to list: 1% Full Service, $99 MLS Basic, or $499 FSBO Plus. The service level is different on each plan, so compare the work behind the fee—not just the headline price.

Some Houston discount-broker offers include full representation. Others are flat-fee MLS products where the seller runs the sale. Eaton offers both models so the seller can choose the workload and fee structure that fits.
You handle pricing, inquiries, showings, offers, negotiation, contracts, title and closing.
You still manage the active sale. There is no CMA, negotiation or contract-to-close representation.
Paid at closing only if the property sells. Cancel for $0, subject to the signed agreement.
| Seller question | $99 MLS Basic | $499 FSBO Plus | 1% Full Service |
|---|---|---|---|
| MLS exposure | Included | Included | Included |
| Pricing guidance / CMA | Seller handles | Seller handles | Eaton |
| Buyer-agent calls & showing coordination | Seller handles | Seller handles | Eaton |
| Offer review & negotiation | Seller handles | Seller handles | Eaton |
| Contract, title & closing support | Seller handles | Seller handles | Eaton |
| Listing-side fee structure | $99 flat fee | $499 flat fee | 1% if sold |
Buyer-agent compensation, if offered, is separate, negotiable and chosen by the seller. Optional professional photography is $199 and an Eaton yard sign is $99 where offered under the applicable plan.
A seller who wants help with pricing, buyer-agent communication, showing coordination, offer terms, negotiation, deadlines and closing issues usually needs representation—not just MLS entry.
If you already know the price, can manage every inquiry, are comfortable negotiating and can handle the transaction yourself, a flat-fee MLS plan may be the lower-cost fit.
That distinction is why Eaton keeps the Houston 1% seller page and the Houston flat-fee MLS page separate.
The Houston market includes urban condos and townhomes, established subdivisions, suburban master-planned communities, acreage and Gulf Coast properties. Eaton uses dedicated market pages so local seller content can stay specific.
Inner Loop, Heights, Memorial, West Houston, North Houston, Kingwood, Spring Branch and other city seller markets.
Katy, Cypress, Sugar Land, Richmond, Rosenberg, Fulshear and nearby communities.
League City, Galveston, Friendswood, Texas City, Dickinson and coastal-area seller markets.
If you want to handle pricing, inquiries, showings, negotiation and closing yourself, compare the seller-managed MLS plans.
Do not compare only the advertised fee. Check who handles buyer-agent communication, offer terms, deadlines and contract-to-close issues.
Houston-area MLS coverage and the right plan depend on the property. Send the address and compare the available options →
Eaton is a licensed Texas brokerage offering lower-cost seller options, including 1% Full Service and seller-managed flat-fee MLS plans. The level of representation depends on the plan selected.
Yes. The 1% plan includes seller representation, pricing guidance, MLS listing management, buyer-agent communication, showing coordination, offer review, negotiation and contract-to-close support.
Yes, subject to the property and applicable MLS requirements. Eaton’s Houston flat-fee options are $99 MLS Basic and $499 FSBO Plus. Both are seller-managed and do not include CMA or full representation.
$99 MLS Basic has the lowest listed flat fee, but it also requires the seller to handle the active sale. Compare workload and representation, not only the price.
For an informational comparison of lower-fee models, see Eaton’s Houston low commission realtor comparison guide and the Texas comparison page.
We’ll confirm the applicable MLS path and you can compare $99 MLS Basic, $499 FSBO Plus and 1% Full Service without guessing which service level you need.