Fort Worth sellers can choose a $99 MLS Basic or $499 FSBO Plus listing when they want MLS exposure and control. If you want Eaton to represent you instead, 1% Full Service handles pricing, buyer-agent communication, negotiation and contract-to-close.
Texas Broker #539000 · Seller-only representation · Cancel anytime for $0* · $99 MLS option
Flat-fee plans are seller-managed. The 1% plan is full seller representation from pricing through closing.
6-month MLS listing · up to 10 seller-supplied photos · 2 listing changes included · email support.
You handle pricing, showings, offers, negotiation and closing.
6-month MLS listing · maximum MLS photos · unlimited reasonable changes · phone + email support.
You still manage the sale. Optional photography is $199; Eaton yard sign is $99.
CMA + pricing guidance · buyer-agent communication · showing coordination · offer review + negotiation · contract-to-close.
Paid at closing only if sold.
A seller near the urban core, a suburban seller near Alliance, and a property on the edges of the metro can face very different competition. Pricing and listing strategy should start with the property, not a metro-wide average.
Condition, build era, lot, school-zone demand and nearby active listings can move the competitive set quickly.
In growth corridors, resale homes may compete directly with builder inventory, incentives and rate buydowns.
Clear showing windows and access instructions matter when buyer agents are coordinating across a large metro.
1. Send the address. Eaton confirms MLS coverage and service availability.
2. Choose the plan. Pick MLS-only or full representation.
3. Build the listing. Complete property facts, photos, disclosures and showing instructions.
4. Launch. Full-service clients get representation; flat-fee clients manage the active transaction.
MLS Basic is $99 for a six-month seller-managed MLS listing.
No. FSBO Plus is seller-managed. Choose 1% Full Service if you want Eaton to represent you.
Yes. Ask about upgrading to 1% Full Service if you decide you want broker representation.
Send the property address and compare $99 MLS Basic, $499 FSBO Plus and 1% Full Service.
