Eaton Real Estate Company helps Florida sellers keep more of their equity with two simple options: a 1% full-service listing for sellers who want broker support from listing to closing, or a $500 flat fee MLS plan for sellers who want maximum savings and want to manage the sale themselves.
Best for sellers who want professional help with pricing, MLS setup, showing coordination, negotiations, and support from contract to closing.
Best for sellers who want to save as much as possible, get listed on the MLS, and handle showings, offers, and negotiations on their own.
Choose the plan that fits your sale, send your property details, approve the listing, and go live with a cleaner, lower-cost way to sell in Florida.
Select the 1% full-service option or the $500 flat fee MLS option.
Provide the address, photos, pricing, and property details needed for setup.
Review the details before the listing is activated in the MLS.
Your home gets exposure online and you move forward based on the plan you chose.
Choose the area that matches your property and jump straight to the local page for more market-specific coverage.
South Florida coverage including Miami, Fort Lauderdale, Boca Raton, Palm Beach, Jupiter, and Key Biscayne.
View Miami page →Southwest Florida coverage including Naples, Fort Myers, Cape Coral, Bonita Springs, Sanibel, and Marco Island.
View Naples – Fort Myers page →Central Florida coverage including Downtown Orlando, Lake Nona, Baldwin Park, MetroWest, and surrounding areas.
View Orlando page →Tampa Bay coverage with focus areas like Downtown Tampa, South Tampa, Westshore, and New Tampa.
View Tampa page →Panhandle coverage including Pensacola, Gulf Breeze, Navarre, Fort Walton Beach, Destin, and Panama City Beach.
View Pensacola – Panhandle page →East Coast coverage including Jacksonville, Riverside, San Marco, Nocatee, Daytona Beach, Ormond Beach, and Port Orange.
View Jacksonville – Daytona page →Seller-focused coverage for Celebration, Kissimmee, Davenport, Reunion, Horizon West, Windermere, and Dr. Phillips.
View Disney Area page →Buyer-agent compensation, if offered, is separate from the listing-side 1% fee.
Compare the plans, choose your metro page, or go straight to sign-up. This page is built to move sellers toward action instead of making them hunt for the next step.