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Save Thousands on Real Estate Commission

Naples • Fort Myers • Southwest Florida • 1% Listing Agent • $500 Flat Fee MLS

Sell Your Naples or Fort Myers Area Home for 1% or Get on the MLS for $500

From Old Naples and Park Shore to Fort Myers, Cape Coral, Bonita Springs, Sanibel, and Marco Island, Eaton Real Estate Company gives Southwest Florida sellers a cleaner, lower-cost way to list. Choose full-service broker representation for 1% or get your property on the MLS for a flat $500 fee and keep more of your equity.

Choose the Listing Plan That Fits Your Sale

Some Southwest Florida sellers want full broker guidance from pricing through closing. Others mainly want MLS exposure and prefer to manage the rest themselves. This page makes the choice clear right away.

Full-Service Option

1% Full-Service Listing

1%
  • Full MLS listing exposure
  • Listed on major real estate websites
  • Pricing strategy and broker guidance
  • Showings, buyer communication, and negotiation help
  • Contract-to-close support
  • Best for sellers who want real representation
MLS-Only Option

$500 Flat Fee MLS

$500
  • MLS listing exposure
  • Listed on major real estate websites
  • 6-month listing term with unlimited listing changes
  • You handle calls, showings, and negotiations
  • You manage offers, contracts, and title coordination
  • Best for experienced, hands-on sellers and simple listings

Why Southwest Florida Sellers Use Eaton

Southwest Florida is not one-size-fits-all. A luxury condo in Naples, a waterfront Cape Coral home, a Fort Myers retirement property, a Sanibel beach listing, and a Marco Island estate all need different positioning, pricing, and presentation.

Clear Commission Options

Choose between a 1% full-service listing and a $500 flat fee MLS option instead of being pushed into a traditional high-commission model.

Strong Online Exposure

Your property gets placed where buyers and agents are already searching, which matters for waterfront homes, seasonal property, luxury condos, and investor-owned listings.

Built for Coastal and Luxury Sellers

Whether you are selling a primary residence, second home, condo, villa, golf community property, or waterfront estate, this page is written for real Southwest Florida seller situations.

Markets We Highlight Across Naples and Fort Myers

This keeps the page local and useful instead of reading like a long keyword list.

Old Naples

Walkable luxury, cottages, upscale condos, and proximity to 5th Avenue South make Old Naples one of the strongest local seller markets to feature.

Pelican Bay & Park Shore

Private beach access, luxury towers, golf, and waterfront prestige make these Naples communities ideal for higher-end listing presentation.

Vanderbilt Beach & Aqualane Shores

Beachfront condos, canal access, and deep-water luxury homes make these areas a natural fit for waterfront-focused seller messaging.

Fort Myers & Fort Myers Beach

From inland neighborhoods to beach-area condos and vacation-friendly property, Fort Myers sellers benefit from broad exposure and flexible plan options.

Cape Coral

Canal homes, boating property, and high inventory levels make Cape Coral a strong fit for sellers who want visibility without giving away too much equity.

Bonita Springs

Communities like Bonita Bay and Pelican Landing appeal to luxury, golf, and seasonal buyers, making plan choice and presentation especially important.

Sanibel Island

Beach access, natural surroundings, and premium island appeal make Sanibel a strong market for condo, villa, and second-home sellers.

Marco Island

From Hideaway Beach to Cape Marco and estate areas with Gulf access, Marco listings benefit from a polished luxury-oriented message.

Gateway, Pelican Preserve & The Forum

These Fort Myers communities help round out the page for suburban, active-adult, and value-oriented seller audiences.

How It Works

Keep this simple so a seller understands the process in just a few seconds.

Choose Your Plan

Pick the 1% full-service option if you want pricing help, negotiation support, and broker guidance through closing, or choose the $500 MLS option if you want maximum savings and plan to manage the sale yourself.

Go Live on the MLS

Once your listing details are submitted and approved, your property can go live on the MLS and start appearing across the major real estate platforms buyers already use.

Sell and Keep More

Move through showings, offers, negotiation, and closing with the level of support that fits your needs while keeping more of your equity.

Explore More Florida City Pages

This gives the page stronger internal linking and helps sellers jump to the rest of your Florida coverage.

Frequently Asked Questions

Is this page only for Naples and Fort Myers?

No. It also works for Cape Coral, Bonita Springs, Sanibel, Marco Island, and surrounding Southwest Florida markets.

What is the difference between the 1% plan and the $500 plan?

The 1% plan is for sellers who want broker support with pricing, showings, negotiation, and contract-to-close guidance. The $500 plan is mainly for sellers who want MLS exposure and plan to handle the rest themselves.

Can this work for luxury, waterfront, and seasonal property?

Yes. Southwest Florida is full of beach, golf, and waterfront markets, and this page is written to work for everything from hands-on condo sellers to higher-end homes that need stronger listing-side support.

Where can I read real reviews?

Send visitors here: Read Reviews

Ready to Sell in Naples, Fort Myers, or Southwest Florida?

Whether you want full-service help for 1% or just want to get your property on the MLS for $500, Eaton Real Estate Company gives Southwest Florida sellers a cleaner, smarter way to list.

Call/Text: 409-996-9999   |   Email: Stephen@TheEatonCo.com

Buyer-agent compensation, closing costs, HOA rules, condo association rules, flood-zone concerns, and property-specific details may vary. Ask which option fits your sale best.