Get MLS exposure and direct broker representation from listing through closing—without paying a traditional listing-side fee. Serving Naples, Fort Myers, Cape Coral, Bonita Springs, Estero, Sanibel, Marco Island and nearby Southwest Florida communities.
No upfront payment. No obligation. Start with your address.
Want MLS-only? View the $500 plan →Full representation for 1%, or MLS exposure only for $500.
Broker representation and practical guidance from listing preparation through closing.
Seller provides photographs and property access. Buyer-agent compensation, if offered, is separate and chosen by the seller.
A limited-service MLS option for sellers prepared to manage calls, showings and the transaction themselves.
Limited-service MLS input only. The fee is nonrefundable after MLS activation or processing.
Southwest Florida includes luxury condominiums, waterfront homes, golf communities, retirement properties, seasonal residences and established suburban neighborhoods. The right listing approach depends on the property, its location and your priorities as a seller.
Under the 1% plan, you receive direct broker guidance on pricing, listing details, showing activity, offers and the steps from contract through closing.
Listing support for Old Naples, Park Shore, Pelican Bay, Vanderbilt Beach, Aqualane Shores, Marco Island and other luxury or waterfront communities.
Coverage for established neighborhoods, condominiums, retirement communities, canal homes, boating properties and investment listings.
A lower listing-side fee can create meaningful savings for golf-community homes, villas, newer construction and seasonal residences.
Support for island homes, beach-area condominiums, second homes and properties where condition, access and presentation deserve careful attention.
Everything is handled online and by phone, without unnecessary office visits.
Select 1% Full-Service or the $500 MLS-Only option based on how much support you need.
Complete the documents and provide your photographs, pricing, HOA or condominium information and property-access instructions.
Your listing is prepared, reviewed and entered into the applicable MLS for your Southwest Florida property.
Yes. It includes seller representation, MLS exposure, showing coordination, buyer-agent follow-up, offer and negotiation help, and contract-to-close guidance.
The 1% listing-side commission is paid at closing only if the property sells. There is no upfront listing fee for this plan.
Local buyer agents typically show the property to their clients. Eaton coordinates showing requests under the 1% plan, and the seller provides the agreed property access.
No. Sellers provide the listing photographs and may take their own photos or hire a local real estate photographer.
Yes. The plans can be used for condominiums, villas, golf-community homes, waterfront properties, second homes and higher-value residences throughout Southwest Florida.
No. Buyer-agent compensation, if offered, is separate from Eaton Real Estate Company’s listing-side fee and is chosen by the seller.
Choose full broker representation for 1% or a hands-on MLS-only listing for $500.
Ready to Sell?
Choose direct 1% Full-Service representation or a $500 MLS-Only listing. Start with the property address, then select the plan that fits your sale.
1% Full-Service: Paid only if sold. Buyer-agent compensation is separate and chosen by the seller.
