Eaton Real Estate Company Florida + Texas
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Southwest Florida Home Sellers

Southwest Florida 1% Listing Agent — Full Service or $500 MLS-Only

Eaton Real Estate Company gives sellers across Naples, Fort Myers, Cape Coral, Bonita Springs, Estero, Marco Island, Sanibel and nearby Southwest Florida communities two clear ways to list: 1% Full-Service broker representation or a $500 MLS-Only option for hands-on sellers.

✓1% Full-Service ✓$500 MLS-Only ✓Direct Broker Communication

Enter the property address to begin. You can choose either listing plan on the next step.

Compare the 1% and $500 plans →
4.9 ★ Zillow rating
61 Reviews Total Zillow reviews
Florida + Texas Licensed broker coverage
Seller-Focused We work exclusively with sellers
Two Listing Options

Choose the Southwest Florida selling plan that fits you

Choose full-service broker representation for 1%, or choose the $500 MLS-Only option if you mainly want MLS exposure and prefer to manage the sale yourself.

Recommended for Most Sellers

1% Full-Service

1%listing-side commission

Best for sellers who want representation, showing coordination, offer review, negotiation support, and contract-to-close guidance.

  • Full-service broker representation
  • MLS listing exposure and major-site syndication
  • Pricing and listing guidance
  • Showing coordination and offer follow-up
  • Offer review, negotiation, and contract-to-close guidance
  • No upfront listing fee — 1% is due only if the property sells
Start My 1% Listing

Seller provides photographs and property access. Buyer-agent compensation, if offered, is separate and chosen by the seller.

For Hands-On Sellers

$500 MLS-Only

$500paid when live

Best for experienced sellers who want MLS exposure while staying in control of calls, showings, offers, contracts, title, and closing.

  • MLS listing exposure and major-site syndication
  • Six-month listing term
  • Listing changes included
  • Open-house posting in the MLS
  • Seller manages calls, showings, offers, contracts, title, and closing
  • One-time $500 fee is due when the listing goes live
View the $500 Plan

Limited-service MLS input only. The $500 fee is paid when the listing goes live, is non-refundable, and does not include seller representation or transaction management.

Southwest Florida Seller Strategy

Local property details matter as much as the listing fee.

Southwest Florida includes very different seller situations. Condos, waterfront homes, golf communities, seasonal residences, luxury property and newer construction each bring different listing details and buyer questions.

01

Condos & associations

Association fees, approvals, restrictions, assessments, reserves, parking, elevators, rental rules and building access can all be important listing details for Southwest Florida condo sellers.

02

Waterfront & boating property

Canal access, docks, lifts, seawalls, bridges, Gulf access, flood information and other property-specific waterfront features should be described accurately when applicable.

03

Seasonal & remote owners

Second-home and seasonal sellers can complete much of the listing process electronically, but reliable property access, showing instructions and clear communication should be established early.

04

Golf, gated & 55+ communities

Memberships, HOA fees, amenities, gate procedures, approval requirements, age restrictions when applicable and community rules should be confirmed before the listing goes live.

05

Luxury & higher-value homes

At higher price points, listing-side percentage differences become more meaningful in dollar terms. Presentation, property-specific positioning and accurate luxury features still matter.

06

Resale vs. newer construction

In growing Southwest Florida communities, resale sellers may compete with newer homes and builder inventory. Current nearby competition should be considered when setting price and positioning.

Southwest Florida Service Areas

Regional depth across Collier County, Lee County and the Gulf Coast.

This page is Eaton’s broad Southwest Florida hub. It connects Naples and Collier County, Fort Myers and Lee County, Cape Coral, Bonita Springs, Estero, the islands and nearby coastal markets.

For a Fort Myers-specific search, use the dedicated Fort Myers seller page. This regional page stays broader so the two pages support each other instead of targeting the same local intent.

Naples & Collier County

Coverage includes Naples, North Naples, Golden Gate, East Naples and nearby Collier County communities with condos, single-family homes, gated neighborhoods, seasonal residences and higher-value property.

Old Naples, Park Shore & Pelican Bay

Luxury and coastal Naples sellers may have property-specific considerations involving condominium associations, beach access, amenities, renovations, parking, building rules and presentation.

Marco Island & South Collier

Marco Island and surrounding South Collier markets include waterfront homes, condos, second homes and boating-oriented property where dock, seawall, water-access and association information can be important.

Fort Myers & Lee County

Fort Myers includes downtown and riverfront condos, historic neighborhoods, established suburban homes, golf communities and seasonal property. Use the dedicated Fort Myers page for deeper local detail.

Cape Coral & Gulf-Access Homes

Cape Coral sellers may need to present canal location, freshwater or saltwater access, bridge considerations, docks, lifts, seawalls, pool features and other boating or waterfront details accurately.

Bonita Springs & Estero

Bonita Springs and Estero include gated communities, golf neighborhoods, villas, condos, newer construction and seasonal residences where association costs, amenities and community requirements can shape buyer decisions.

Sanibel, Captiva & Fort Myers Beach

Island and beach-area sellers may face property-specific questions involving access, condition, elevation or flood information, insurance-related facts, associations, rentals and seasonal occupancy.

Lehigh Acres, North Fort Myers & Inland Lee County

Inland Lee County includes traditional neighborhoods, newer homes, investment property, acreage and value-oriented markets where nearby inventory and property condition can drive pricing decisions.

Southwest Florida Seller Proof

Real seller feedback from Naples, Fort Myers and Cape Coral.

Local public reviews help Southwest Florida sellers evaluate responsiveness, guidance and the overall selling experience before choosing a listing plan.

★★★★★

Jason Dunbar

Naples seller feedback highlights solid professional guidance, quick responses and a willingness to recommend Eaton to others.

Golden Gate · Naples, Florida
★★★★★

Terry Garner

Fort Myers seller feedback describes a successful townhouse sale and a positive experience working with Eaton.

Fort Myers, Florida
★★★★★

Tim Wallick

Cape Coral seller feedback describes the selling process as seamless and stress-free from start to finish.

Cape Coral, Florida
How It Works

A simple path from sign-up to the MLS

Choose your plan, send the property details, review the listing, and go live with the service level that fits your sale.

1

Choose your plan

Select 1% Full-Service or the $500 MLS-Only option based on how much support you need.

2

Send the property details

Complete the documents and provide your photographs, pricing, HOA or condominium information and property-access instructions.

3

Review and go live

Your listing is prepared, reviewed and entered into the applicable MLS for your Southwest Florida property.

Southwest Florida Seller Resources

Use the page or plan that best matches your property.

This page is the broad Southwest Florida regional hub. Go deeper into Fort Myers, review statewide Florida coverage, compare plans or read seller proof.

Fort Myers Sellers

Dedicated Fort Myers and Lee County seller information with deeper local neighborhood and property-type detail.

View Fort Myers →

Florida Coverage

See Eaton’s broader Florida seller coverage and other major market pages.

View Florida →

1% Full-Service

Review what is included when Eaton represents the seller from listing through closing.

View 1% Plan →

$500 MLS-Only

Review the limited-service MLS option for sellers prepared to manage the active sale themselves.

View $500 Plan →

Seller Reviews

Read public seller feedback, including reviews from Naples, Fort Myers and Cape Coral.

Read Reviews →

Compare Both Plans

Send the property address and choose the listing plan that fits your sale.

Get Started →
Southwest Florida Seller FAQ

Common questions from Southwest Florida sellers.

Clear answers about service level, local coverage, condos, waterfront property, seasonal ownership and buyer-agent compensation.

Is the 1% plan full service?

Yes. It includes seller representation, MLS exposure, showing coordination, buyer-agent communication, offer review, negotiation support and contract-to-close guidance. The listing fee is paid only if the property sells.

What is included in the $500 MLS-Only plan?

The $500 option is MLS listing input without seller representation or transaction management. The seller handles calls, showings, offers, negotiations, contracts, title and closing. The fee is paid when the listing goes live and is non-refundable.

Which Southwest Florida areas do you cover?

This regional page covers eligible seller properties across Naples, Fort Myers, Cape Coral, Bonita Springs, Estero, Marco Island, Sanibel, Fort Myers Beach and surrounding Collier and Lee County communities, subject to property location and applicable MLS requirements.

Do you have a separate Fort Myers page?

Yes. The dedicated Fort Myers page provides deeper local information for Fort Myers and nearby Lee County sellers. This Naples–Fort Myers page is the broader Southwest Florida regional hub.

Do you list Southwest Florida condos?

Yes. Condo sellers should provide current association fees, restrictions, approval requirements, assessments, parking and access information, rental rules and other relevant building or association details.

Can you list waterfront, canal or boating property?

Yes. Sellers should provide accurate known information about water access, docks, lifts, seawalls, bridges, Gulf access, flood or elevation information and other relevant waterfront features when applicable.

Can seasonal owners or second-home sellers handle the listing remotely?

Much of the listing setup can be handled by phone, email and electronic documents. A reliable property-access method and clear showing instructions should be established before the property goes live.

Are professional photographs included?

No. Sellers provide the listing photographs and may take their own photos or hire a local real estate photographer.

Is buyer-agent compensation included in the 1%?

No. Buyer-agent compensation, if offered, is separate from Eaton Real Estate Company’s listing-side fee and is chosen by the seller.

Ready to Sell?

Start Your Southwest Florida Listing Today

Choose 1% Full-Service broker representation or the $500 MLS-Only option and take the next step with a clear listing plan.

Compare Both Plans Call or Text Stephen

Ready to Sell?

Start with your property address.

Choose direct 1% Full-Service representation or a $500 MLS-Only listing. Start with the property address, then select the plan that fits your sale.

Compare Both Plans Call or Text Stephen

1% Full-Service: Paid only if sold. Buyer-agent compensation is separate and chosen by the seller.