How to find tenants for your rental property
A good rental advertisement does more than collect clicks. It gives prospective renters enough accurate information to decide whether the home fits their needs, and it gives the owner a manageable process for responding.
- Use accurate, current photos. Show the rooms, important features, parking and exterior without hiding material issues.
- Make the rental details easy to find. State the asking rent, proposed lease length, expected availability, included utilities and any lawful application requirements.
- Respond promptly and consistently. Give interested renters clear instructions for requesting a showing or an application, and use the same screening standards for everyone.
- Make access practical. Establish a safe showing process, communicate lead times and protect occupants’ privacy and security.
- Track inquiries and competition. If qualified prospects are not requesting showings, review pricing, presentation, availability and competing properties rather than assuming a single advertising site is enough.
Want help beyond posting an ad? See Eaton’s rental MLS and tenant-placement services. For DIY advertising, our Zillow rental listing guide explains the steps.
What should you do about tenant screening?
Set reasonable, objective screening criteria before reviewing applicants, apply them consistently, and use lawful consent and procedures for any credit, background or consumer reports. Applicants’ identifying information should be handled securely. An MLS advertisement is not a substitute for a screening process.
With an MLS-only arrangement, the owner remains responsible for making lawful leasing decisions. Tenant placement has a different service scope governed by its signed agreement. Ask which steps are included before assuming background checks or application review are provided.
How much rent should you charge?
Start with comparable rentals that match the location, property type, condition and lease length. A mortgage payment does not set market rent. Review our rental-pricing guide before selecting an asking price.