Eaton Real Estate Company · McKinney, Texas

1% Full-Service Listing for McKinney Sellers.

McKinney sellers compete in a fast-growing Collin County market that ranges from historic homes to large master-planned communities and newer construction. Subdivision, school boundaries, HOA terms, special districts, age and builder competition can all change the right pricing strategy.

1% Full ServicePaid only if sold
Cancel Anytime$0 full-service cancellation
$99 MLS BasicDIY MLS exposure
Texas BrokerSeller-only representation
McKinney seller options

Choose how much of the sale you want Eaton to handle.

Use 1% Full Service when you want broker representation from pricing through closing. Use a flat-fee MLS option when you want to stay in control of inquiries, showings, offers and the transaction.

DIY

$99

MLS Basic

MLS entry for listing-ready sellers.

  • 6-month MLS term
  • Seller supplies photos and listing data
  • No CMA or representation
MLS-only

$499

FSBO Plus

More listing flexibility without full-service representation.

  • MLS setup and edits
  • Seller handles inquiries and showings
  • Seller manages offers, contracts and closing
What does 1% mean?

At a $400,000 sale price, a 1% listing-side fee is $4,000. At $600,000 it is $6,000. Buyer-agent compensation, if offered, is separate and negotiable.

McKinney seller strategy

Price against the homes your buyer will actually compare.

Historic-district buyers, master-planned-community buyers and buyers comparing new construction are not evaluating the same product. The page and the MLS should make those differences obvious instead of relying on a generic McKinney average.

Subdivision-level comps

Use sales from the same or closely competing community before expanding the search radius.

Historic-home details

Older homes need clear renovation, systems and permit information to support value.

HOA and district costs

Organize HOA, PID, MUD or other recurring property-specific charges where applicable.

Builder competition

Compare nearby new-build inventory, incentives and completion timelines when relevant.

Upgrade documentation

List meaningful kitchen, bath, flooring, roof, HVAC and energy improvements with dates.

Offer quality

Evaluate financing, appraisal gap, option period, concessions and certainty alongside price.

Before the MLS goes live

  • Confirm HOA and district charges
  • Document major upgrades
  • Review same-community comps
  • Check nearby builder inventory
  • Prepare showing access
  • Define appraisal and closing priorities
Nearby seller markets

McKinney plus surrounding Texas coverage.

Eaton serves sellers throughout Texas. Use the closest market page to see the same 1% and MLS-only choices with more local context.

McKinney seller FAQ

Questions to answer before you list.

What does 1% Full Service include?

CMA and pricing guidance, MLS setup and management, showing coordination, feedback, offer review and negotiation, and contract-to-close support.

When is the 1% fee paid?

At closing only if the property sells, subject to the signed listing agreement.

Can I cancel the full-service listing?

Yes. Eaton’s current full-service offer is cancel anytime for $0, subject to the signed agreement.

Can I use MLS-only instead?

Yes. Choose $99 MLS Basic or $499 FSBO Plus when you want to manage the sale yourself.

Is buyer-agent compensation included?

No. If offered, it is separate, negotiable and chosen by the seller.

Why does local property context matter in McKinney?

Subdivision, land, utilities, school or district context, condition and competing inventory can change which sales are actually comparable to your property.

Start with your McKinney property address.

See whether 1% Full Service or an MLS-only plan fits the sale.

1% refers to Eaton Real Estate Company’s listing-side fee. Other transaction costs may apply. Buyer-agent compensation, if offered, is separate and negotiable. MLS availability depends on property location and brokerage coverage.