Florida sellers are dealing with a market that looks very different by property type. Statewide sales improved in July 2026, but single-family homes and condo-townhouse properties still face different inventory and pricing conditions. The practical lesson is simple: price and market the property against the competition buyers actually see—not a statewide headline.
Florida’s July 2026 housing data
According to Florida Realtors’ July 2026 housing report:
- Existing single-family closed sales: 23,870, up 5.1% year over year
- Single-family median price: $425,000, up 3.7%
- Single-family supply: 4.5 months
- Condo-townhouse closed sales: 8,194, up 11% year over year
- Condo-townhouse median price: $295,000, unchanged year over year
- Condo-townhouse supply: 7.8 months
Those numbers show why sellers should avoid treating “the Florida market” as one thing. A detached home in a lower-inventory suburb and a condo in a higher-inventory coastal market can require very different pricing and negotiation strategies.
What this means for single-family sellers
A 4.5-month statewide supply suggests more balance than the tightest pandemic-era conditions, but it does not mean every seller has equal competition. Look at recent comparable sales, active listings, pending homes, price reductions, condition, insurance-related questions, location and buyer incentives in the property’s actual market.
For many sellers, the first two weeks still matter. If buyers are viewing the listing online but not scheduling showings, or if showings are happening without serious interest, that feedback should be evaluated quickly.
What this means for condo and townhouse sellers
Florida’s 7.8-month statewide condo-townhouse supply means buyers may have more choices in this category. Association financials, insurance, reserve information, assessments, maintenance history, unit condition and building-specific issues can all influence buyer confidence.
Condo sellers should organize association documents early and price against units that truly compete in the same building, neighborhood, age range and condition.
How sellers can respond to more buyer choice
- Price from current evidence. Recent sold properties matter, but so do active listings buyers can choose today.
- Make the listing easy to evaluate. Use accurate property details, workable showing instructions and clear photos. Seller-provided photos are welcome; professional photography is optional from $199 where available.
- Organize documents before launch. Surveys, HOA or condo records, permits, repair invoices, warranties and property-specific disclosures can reduce avoidable delays.
- Evaluate the whole offer. Price, financing, inspection rights, credits, appraisal terms, deposits and closing timing all affect the seller’s net and risk.
Choose the listing service level that fits the sale
Eaton Real Estate Company gives Florida sellers two distinct paths:
- 1% Full-Service: direct broker representation, pricing guidance, MLS setup, showing coordination, offer and negotiation help, and contract-to-close support. The 1% listing-side fee has a $499 minimum and no upfront listing fee; it is paid only if the property sells.
- $499 FSBO Plus: MLS input for hands-on sellers who manage inquiries, access, offers, negotiations, contracts, title and closing details themselves. The $499 FSBO Plus fee is due when instructed under the signed agreement.
Buyer-agent compensation, if offered, is separate, negotiable and chosen by the seller.
Bottom line for Florida sellers
Florida’s 2026 market is still moving, but the right strategy depends on the property type and local competition. Statewide data is context—not a pricing formula.
Review Florida seller services, compare your likely costs with the Florida cost-to-sell guide, or start with your property address.
General educational information only. Market conditions vary by property and location.