1. Eaton attracts sellers
Our website and local search content help homeowners researching lower listing fees. We review inquiries before proposing a broker introduction.
Build your pipeline through seller introductions from Eaton's nationwide low-commission marketing. Your brokerage remains independent and manages every local listing.
Referrals and fee terms are subject to broker approval, state law, and a written agreement. No exclusive territory or volume of leads is promised.
Tell us about your brokerage. We'll review your coverage and proposed terms.
No application fee. We contact you regarding this inquiry only. Prefer email? stephen@theeatonco.com
Our website and local search content help homeowners researching lower listing fees. We review inquiries before proposing a broker introduction.
You decide whether the property, service area and proposed listing fee work for your business. Broker selection and the seller's terms are never automatic.
Our proposed arrangement pays Eaton 20% of the receiving brokerage's listing-side commission if a referred transaction closes, where lawful and agreed in writing.
Proper local brokerage licensing, relevant market and MLS experience, strong seller service, timely communication, transparent service terms, and willingness to discuss a target 1.5% listing-side commission. No broker has to accept a referral or a proposed fee without agreement.
Eaton operates its own 1% brokerage in Florida and Texas. Elsewhere, any listing representation must be delivered by an independent broker appropriately licensed in the property's state. Referral compensation and activity must comply with that state's rules. Buyer-agent compensation is separate and determined by the seller and local broker.
We invite appropriately licensed independent brokerages across the country to share the areas they serve. Our seller inquiry directory now includes all states, DC and 40 existing metro guides. Apply for consideration in the markets where your brokerage can provide responsive listing representation.
Participation requires an independently licensed receiving brokerage, negotiated written referral terms and compliance with the rules of each relevant state. Submitting an application does not establish an approved referral relationship or guarantee referrals.
Apply as a broker partner →Use the nationwide seller inquiry page to ask about local partner options, or explore Eaton's existing direct 1% listing plan in Florida and Texas.
Explore nationwide listing options Florida/Texas 1% plan
Eaton Real Estate Company. Proposed program terms as of October 2026. Submitting an inquiry does not establish a partnership or authorize brokerage services.