Johnson County • Texas

Sell Your Home in Cleburne, TX for 1% — or List on MLS for $99

Eaton Real Estate Company gives Cleburne sellers three straightforward choices: 1% full-service representation, $499 FSBO Plus, or $99 MLS Basic. Full service is paid at closing only if the property sells, and you can cancel anytime for $0.

Residential home marketing for Cleburne Texas sellers
1% full servicePricing, MLS, showings, offers and closing support.
$499 FSBO PlusSix-month MLS listing with edits; seller handles the transaction.
$99 MLS BasicLowest-cost MLS entry for hands-on sellers.
Seller controls BACYou choose whether to offer buyer-agent compensation and how much.

Small family brokerage • Seller-focused • Full service: cancel anytime for $0 • Seller provides showing access

Seller options

Pick the level of help you want

All three options are designed for sellers who want broad MLS exposure without paying for more service than they need.

DIY + MLS

$499

FSBO Plus

  • Six-month MLS listing
  • Maximum MLS photos
  • Unlimited reasonable listing changes
  • Phone + email support
  • Seller handles inquiries, showings, forms, offers, contracts and closing
  • No CMA or pricing guidance
  • No brokerage relationship
MLS basic

$99

Basic MLS entry

  • Six-month MLS listing
  • Up to 10 seller-supplied photos
  • 2 listing changes included, then $25/change
  • Email support only
  • Seller handles inquiries, showings, forms, offers, contracts and closing
  • No CMA or pricing guidance
  • No brokerage relationship
Optional add-ons

Professional photography is $199 and a yard sign is $99 on the 1% and $499 plans only. These add-ons are not available with $99 MLS Basic. Buyer-agent compensation remains the seller’s choice. On the 1% plan, Eaton coordinates showing requests and feedback; the seller provides reasonable property access.

Local strategy

Selling in Cleburne

Cleburne serves a Johnson County market that includes established in-town homes, newer subdivisions, acreage and buyers commuting toward the Fort Worth side of DFW.

Pricing

Separate city homes, newer subdivision inventory and acreage before choosing comps. Outside the urban core, land size, utilities, road frontage, outbuildings and restrictions can matter as much as house size.

Presentation

A Cleburne listing should make the property’s category clear immediately: in-town convenience, newer construction, acreage, workshop space or commuter access. That helps buyers compare it correctly against Burleson, Mansfield and southwest DFW options.

Transaction prep

For acreage, gather survey, utility, septic, well, easement and restriction information where applicable. For city homes, organize major system ages, permits and material improvements before contract.

Savings example

What could a lower listing fee save?

Example: $400,000 sale

A 1% listing-side fee is $4,000. A 3% listing-side fee would be $12,000 — an $8,000 difference before buyer-agent compensation or other closing costs. This is an illustration, not a quote for a specific property.

FAQ

Cleburne seller questions

Do I pay the 1% fee upfront?

No. The 1% full-service listing fee is paid at closing only if the property sells.

Can I cancel full-service representation?

Yes. You can cancel anytime for $0.

Do you require a buyer-agent commission?

No fixed buyer-agent commission is imposed by Eaton. The seller decides whether to offer buyer-agent compensation and how much.

Can I start with a flat-fee plan and upgrade later?

Yes. A seller can move from a DIY MLS option to 1% full-service representation if more help is needed.

Ready to sell in Cleburne?

Start online or call 409-996-9999. Eaton coordinates the listing remotely and gives sellers a direct path to MLS exposure and closing.