Eaton Real Estate Company · Siesta Key, Florida

1% Full-Service Listing for Siesta Key Sellers.

Siesta Key is a barrier-island market where beach proximity, Gulf or bay orientation, flood exposure, wind insurance, condo or HOA costs, rental rules and renovation quality can create substantial value differences even within a small area.

1% Full ServicePaid only if sold
Cancel Anytime$0 full-service cancellation
$99 MLS BasicDIY MLS exposure
Florida BrokerageSeller-focused representation

Three ways to sell with Eaton.

Choose full-service representation or a self-managed MLS plan based on how much of the transaction you want to handle yourself.

$99

MLS Basic

Lean MLS advertising for listing-ready sellers.

  • 6-month MLS listing
  • Up to 10 seller-supplied photos
  • 2 listing changes included, then $25/change
  • Email support only
  • Seller handles inquiries, showings, forms, offers, contracts and closing
  • No CMA or pricing guidance
  • No photography or yard-sign add-ons
  • No brokerage relationship
$499

FSBO Plus

MLS advertising with more flexibility while you manage the sale.

  • 6-month MLS listing
  • Maximum MLS photos
  • Unlimited reasonable listing changes
  • Phone + email support
  • Seller handles inquiries, showings, forms, offers, contracts and closing
  • No CMA or pricing guidance
  • Optional photography $199 and yard sign $99
  • No brokerage relationship

Siesta Key seller strategy

October 2026 market focus: Siesta Key is a barrier-island luxury and resort market where beach proximity, waterfront access, rental rules, condo finances, flood and wind exposure and furnishing or renovation level can materially affect buyer demand.

Siesta Key is a barrier-island market where beach proximity, Gulf or bay orientation, flood exposure, wind insurance, condo or HOA costs, rental rules and renovation quality can create substantial value differences even within a small area.

Beach and water proximity

Gulf-front, bay-front, canal and interior-island properties need separate comparable sets.

Flood and insurance

Flood zone, elevation, wind mitigation and insurance costs can materially affect affordability.

Condo and HOA diligence

Fees, reserves, assessments and building projects can strongly influence attached-property demand.

Rental rules

Short-term and seasonal rental restrictions can change the likely buyer pool.

Renovation quality

Updated interiors, impact windows and coastal-resilient improvements can separate similar units or homes.

Offer quality

Compare financing, inspections, association review and closing timing alongside price.

Prepare the listing before buyers start comparing.

Review active competition as well as recent sold properties, organize permits and major-system records, prepare clean photos, define showing access, and decide your preferred closing timing before offers arrive.

Competitive positioning

Price against what buyers can purchase today, not only historical sales.

Condition proof

Organize repair records, system ages, warranties and meaningful improvements.

Transaction readiness

Decide access, timing, included personal property and negotiation priorities early.

Siesta Key seller FAQ

What does 1% Full Service include?

CMA and pricing guidance, MLS management, showing coordination, feedback, offer review, negotiation and contract-to-close support.

When is the 1% fee paid?

At closing only if the property sells, subject to the signed agreement.

Can I cancel?

Yes. Eaton’s current full-service offer is cancel anytime for $0, subject to the signed agreement.

Can I use MLS-only instead?

Yes. Choose $499 FSBO Plus or $99 MLS Basic when you want MLS advertising only and will manage the transaction yourself. Both are limited-service plans with no brokerage relationship.

Is buyer-agent compensation included?

No. If offered, it is separate, negotiable and chosen by the seller.

Start with your Siesta Key property address.

See whether 1% Full Service or an MLS-only plan fits the sale.