St. Johns is a high-growth seller market with master-planned communities and substantial new construction. Village, builder, lot, amenities, CDD or HOA costs, school-area preference and builder incentives can all affect resale value. Eaton also offers $499 FSBO Plus and $99 MLS Basic for owners who prefer to manage more of the sale themselves.
Use 1% Full Service when you want broker representation from pricing through closing. Use either flat-fee MLS option when you want to remain in control of the transaction.
Lean MLS advertising for listing-ready sellers.
MLS advertising with more flexibility while you manage the transaction.
Pricing, marketing and seller representation through closing.
October 2026 market focus: St. Johns is a fast-growing suburban market where resales often compete with builders in large master-planned communities. Builder incentives, CDD and HOA costs, lot position, amenity access and proximity to I-95 should be reflected in pricing.
St. Johns is a high-growth seller market with master-planned communities and substantial new construction. Village, builder, lot, amenities, CDD or HOA costs, school-area preference and builder incentives can all affect resale value.
Compare the closest relevant sold and active homes by neighborhood, age, lot, amenities and condition.
Current recurring charges, community rules and amenities should be clear when they apply.
Roof age, wind or flood information and available inspection records can affect buyer confidence.
Growing Northeast and Southwest Florida markets may require direct comparison with builder inventory and incentives.
Strong photos, complete listing data and straightforward access help buyer agents act quickly.
Compare financing, inspections, concessions, appraisal exposure and closing timeline alongside price.
Eaton serves sellers throughout Florida. These nearby pages make it easier to compare the same 1% and MLS-only options by market.
CMA and pricing guidance, MLS setup and management, showing coordination, feedback, offer review and negotiation, and contract-to-close support.
At closing only if the property sells, subject to the signed agreement.
Yes. Eaton’s current full-service offer is cancel anytime for $0, subject to the signed agreement.
Yes. Choose $499 FSBO Plus or $99 MLS Basic when you want MLS advertising only and will manage the transaction yourself. Both are limited-service plans with no brokerage relationship.
No. If offered, it is separate, negotiable and chosen by the seller.
See whether 1% Full Service or an MLS-only plan fits the sale.
1% refers to Eaton Real Estate Company’s listing-side fee. Other transaction costs may apply. Buyer-agent compensation, if offered, is separate and negotiable. MLS availability depends on property location and brokerage coverage.
