Eaton Real Estate Company · Highland Lakes, Texas

1% Full-Service Listing for Highland Lakes Sellers.

The Highland Lakes market spans specialized lake, resort, acreage and second-home properties where water access, views, docks, association costs, utilities, condition and seasonality can materially affect buyer demand.

1% Full ServicePaid only if sold
Cancel Anytime$0 full-service cancellation
$99 MLS BasicDIY MLS exposure
Texas BrokerSeller-only representation
Highland Lakes seller options

Choose how much of the sale you want Eaton to handle.

Use 1% Full Service when you want broker representation from pricing through closing. Use a flat-fee MLS option when you want to stay in control of inquiries, showings, offers and the transaction.

DIY

$99

MLS Basic

MLS entry for listing-ready sellers.

  • 6-month MLS term
  • Seller supplies photos and listing data
  • No CMA or representation
MLS-only

$499

FSBO Plus

More listing flexibility without full-service representation.

  • MLS setup and edits
  • Seller handles inquiries and showings
  • Seller manages offers, contracts and closing
What does 1% mean?

At a $400,000 sale price, a 1% listing-side fee is $4,000. At $600,000 it is $6,000. Buyer-agent compensation, if offered, is separate and negotiable.

Highland Lakes seller strategy

Price against the homes your buyer will actually compare.

Waterfront, golf, resort, condo and inland properties should not be blended into one broad comp set. Pricing works best when lake access, view, amenity package, land, association costs and condition match the homes buyers can actually choose instead.

Lake-specific comps

Compare properties on the same or directly competing lake and with similar access or frontage.

Water and dock features

Document frontage, docks, boathouses, access and views precisely.

Association and resort costs

POA, HOA, condo fees, assessments and amenities should be easy to review.

Second-home presentation

Strong online photos and complete facts matter for remote buyers.

Utilities and land

Clarify well, septic, acreage, fencing and outbuildings where applicable.

Offer quality

Compare financing, inspections, personal-property terms, concessions and closing timing.

Before the MLS goes live

  • Separate comps by lake and property type
  • Confirm water and dock details
  • Gather association information
  • Document utilities and land
  • Prepare high-quality photos
  • Define closing flexibility
Nearby seller markets

Highland Lakes plus surrounding Texas coverage.

Eaton serves sellers throughout Texas. Use the closest market page to see the same 1% and MLS-only choices with more local context.

Highland Lakes seller FAQ

Questions to answer before you list.

What does 1% Full Service include?

CMA and pricing guidance, MLS setup and management, showing coordination, feedback, offer review and negotiation, and contract-to-close support.

When is the 1% fee paid?

At closing only if the property sells, subject to the signed listing agreement.

Can I cancel the full-service listing?

Yes. Eaton’s current full-service offer is cancel anytime for $0, subject to the signed agreement.

Can I use MLS-only instead?

Yes. Choose $99 MLS Basic or $499 FSBO Plus when you want to manage the sale yourself.

Is buyer-agent compensation included?

No. If offered, it is separate, negotiable and chosen by the seller.

Why does local property context matter in Highland Lakes?

Subdivision, land, utilities, school or district context, condition and competing inventory can change which sales are actually comparable to your property.

Start with your Highland Lakes property address.

See whether 1% Full Service or an MLS-only plan fits the sale.

1% refers to Eaton Real Estate Company’s listing-side fee. Other transaction costs may apply. Buyer-agent compensation, if offered, is separate and negotiable. MLS availability depends on property location and brokerage coverage.