Eaton Real Estate Company · Lake Wales, Florida

1% Full-Service Listing for Lake Wales Sellers.

Lake Wales combines established neighborhoods, lake-oriented properties, retirement communities and rural-edge homes in central Polk County. Lake access, lot size, HOA or community costs, roof and systems, septic or well details and distance to major employment corridors can materially affect value.

1% Full ServicePaid only if sold
Cancel Anytime$0 full-service cancellation
$99 MLS BasicDIY MLS exposure
Florida BrokerageSeller-focused representation

Three ways to sell with Eaton.

Choose full-service representation or a self-managed MLS plan based on how much of the transaction you want to handle yourself.

$99

MLS Basic

Lean MLS advertising for listing-ready sellers.

  • 6-month MLS listing
  • Up to 10 seller-supplied photos
  • 2 listing changes included, then $25/change
  • Email support only
  • Seller handles inquiries, showings, forms, offers, contracts and closing
  • No CMA or pricing guidance
  • No photography or yard-sign add-ons
  • No brokerage relationship
$499

FSBO Plus

MLS advertising with more flexibility while you manage the sale.

  • 6-month MLS listing
  • Maximum MLS photos
  • Unlimited reasonable listing changes
  • Phone + email support
  • Seller handles inquiries, showings, forms, offers, contracts and closing
  • No CMA or pricing guidance
  • Optional photography $199 and yard sign $99
  • No brokerage relationship

Lake Wales seller strategy

October 2026 market focus: Lake Wales combines lake-oriented property, historic neighborhoods, 55+ communities and rural or acreage edges. Water access, lot size, roof and systems, well or septic setup where applicable and access to US-27 should guide pricing.

Lake Wales combines established neighborhoods, lake-oriented properties, retirement communities and rural-edge homes in central Polk County. Lake access, lot size, HOA or community costs, roof and systems, septic or well details and distance to major employment corridors can materially affect value.

Lake-oriented comps

Waterfront and water-access homes should be compared separately from inland properties.

Community and HOA costs

Retirement or planned communities may have fees and restrictions that affect affordability.

Roof and systems

Major-system condition can influence insurance, financing and negotiation.

Septic and well details

Where applicable, provide current septic and well information before buyer diligence.

Rural versus in-town

Acreage and rural-edge homes require different comparable sets from subdivision properties.

Offer quality

Review financing, inspections, concessions and closing timing together.

Prepare the listing before buyers start comparing.

Review active competition as well as recent sold properties, organize permits and major-system records, prepare clean photos, define showing access, and decide your preferred closing timing before offers arrive.

Competitive positioning

Price against what buyers can purchase today, not only historical sales.

Condition proof

Organize repair records, system ages, warranties and meaningful improvements.

Transaction readiness

Decide access, timing, included personal property and negotiation priorities early.

Lake Wales seller FAQ

What does 1% Full Service include?

CMA and pricing guidance, MLS management, showing coordination, feedback, offer review, negotiation and contract-to-close support.

When is the 1% fee paid?

At closing only if the property sells, subject to the signed agreement.

Can I cancel?

Yes. Eaton’s current full-service offer is cancel anytime for $0, subject to the signed agreement.

Can I use MLS-only instead?

Yes. Choose $499 FSBO Plus or $99 MLS Basic when you want MLS advertising only and will manage the transaction yourself. Both are limited-service plans with no brokerage relationship.

Is buyer-agent compensation included?

No. If offered, it is separate, negotiable and chosen by the seller.

Start with your Lake Wales property address.

See whether 1% Full Service or an MLS-only plan fits the sale.