Keller sellers compete in a North Texas market where lot size, school-area demand, updates, neighborhood position, and access to major employment corridors can materially shape buyer comparisons. Pricing should reflect the specific homes buyers are touring nearby. Eaton also offers $499 FSBO Plus and $99 MLS Basic for owners who prefer to manage more of the sale themselves.
The 1% plan includes broker representation. The two flat-fee plans are seller-managed and are best for owners comfortable running more of the sale themselves.
Lean MLS advertising for listing-ready sellers.
MLS advertising with more flexibility while you manage the transaction.
Pricing, marketing and seller representation through closing.
October 2026 market focus: Keller is a mature North Tarrant County market with conventional subdivisions, larger-lot homes and higher-end properties. Lot size, renovation quality, age of systems, neighborhood position and access to US-377 or nearby employment corridors should guide pricing.
Keller sellers compete in a North Texas market where lot size, school-area demand, updates, neighborhood position, and access to major employment corridors can materially shape buyer comparisons. Pricing should reflect the specific homes buyers are touring nearby.
Compare against the neighborhoods and price bands a North Texas buyer will actually tour.
Where builders are active, compare incentives, condition, upgrades, lot position, and move-in readiness.
Have current HOA information and property-specific tax records ready so buyers can compare ownership costs.
Roof, HVAC, foundation, windows, and other large-ticket items can shape negotiation.
Make location and access advantages concrete for buyers cross-shopping several DFW suburbs.
Review financing, option period, appraisal exposure, concessions, and timeline alongside price.
Keller buyers often compare nearby Southlake, North Fort Worth and other high-demand DFW suburbs. Lot size, school-area context, pools, outdoor living, updates and neighborhood position can create wide differences between otherwise similar homes.
Pools, outdoor kitchens, mature landscaping and larger lots can materially influence buyer comparison.
Use sales that match the same buyer profile and school-area demand before widening the radius.
Document major interior renovations, roof, HVAC and other high-value improvements with dates.
Coverage also extends through Southlake, Roanoke, North Richland Hills, Westlake, and northeast Tarrant County.
CMA and pricing guidance, MLS setup and management, showing coordination, feedback, offer review and negotiation, and contract-to-close support.
At closing only if the property sells, subject to the signed agreement.
Yes. Eaton’s current full-service offer is cancel anytime for $0, subject to the signed agreement.
Yes. Choose $499 FSBO Plus or $99 MLS Basic when you want MLS advertising only and will manage the transaction yourself. Both are limited-service plans with no brokerage relationship.
No. If offered, it is separate, negotiable and chosen by the seller.
See whether 1% Full Service or an MLS-only plan fits the sale.
1% refers to Eaton Real Estate Company’s listing-side fee. Other transaction costs may apply. MLS availability depends on property location and brokerage coverage.
