Irving sellers compete in a central DFW market with established neighborhoods, newer infill, condos, and Las Colinas-area housing. Pricing should reflect the buyer’s real alternatives across nearby Dallas, Coppell, Carrollton, and Grand Prairie. Eaton also offers $499 FSBO Plus and $99 MLS Basic for owners who prefer to manage more of the sale themselves.
The 1% plan includes broker representation. The two flat-fee plans are seller-managed and are best for owners comfortable running more of the sale themselves.
Lean MLS advertising for listing-ready sellers.
MLS advertising with more flexibility while you manage the transaction.
Pricing, marketing and seller representation through closing.
October 2026 market focus: Irving spans established neighborhoods, Las Colinas condos and townhomes, newer infill and homes influenced by airport and employment access. HOA structure, renovation quality, lot position and proximity to SH-114, I-635 or DFW Airport should shape the comp set.
Irving sellers compete in a central DFW market with established neighborhoods, newer infill, condos, and Las Colinas-area housing. Pricing should reflect the buyer’s real alternatives across nearby Dallas, Coppell, Carrollton, and Grand Prairie.
Compare against the neighborhoods and price bands a North Texas buyer will actually tour.
Where builders are active, compare incentives, condition, upgrades, lot position, and move-in readiness.
Have current HOA information and property-specific tax records ready so buyers can compare ownership costs.
Roof, HVAC, foundation, windows, and other large-ticket items can shape negotiation.
Make location and access advantages concrete for buyers cross-shopping several DFW suburbs.
Review financing, option period, appraisal exposure, concessions, and timeline alongside price.
Irving spans established neighborhoods, Las Colinas-area housing and properties with very different access to major employment centers. Commute, neighborhood, age, HOA structure and condition can change which homes are true substitutes.
Compare the property with the closest buyer alternatives, not every Irving sale.
DFW Airport, Las Colinas and major highway access can shape the buyer pool and showing demand.
Roof, HVAC, updates and association costs should be clear before buyers compare options.
Coverage also extends through Las Colinas, Coppell, Grand Prairie, Farmers Branch, and central DFW.
CMA and pricing guidance, MLS setup and management, showing coordination, feedback, offer review and negotiation, and contract-to-close support.
At closing only if the property sells, subject to the signed agreement.
Yes. Eaton’s current full-service offer is cancel anytime for $0, subject to the signed agreement.
Yes. Choose $499 FSBO Plus or $99 MLS Basic when you want MLS advertising only and will manage the transaction yourself. Both are limited-service plans with no brokerage relationship.
No. If offered, it is separate, negotiable and chosen by the seller.
See whether 1% Full Service or an MLS-only plan fits the sale.
1% refers to Eaton Real Estate Company’s listing-side fee. Other transaction costs may apply. MLS availability depends on property location and brokerage coverage.
