1% Full-Service Listing for St. Petersburg Sellers.
St. Petersburg has everything from historic bungalows and downtown condos to waterfront homes and suburban neighborhoods. Sellers need a listing strategy that is easy to understand and flexible enough to fit very different property types. Eaton also offers $499 FSBO Plus and $99 MLS Basic for owners who prefer to manage more of the sale themselves.
Pick the service level that matches how much you want to handle.
The 1% plan includes broker representation. The two flat-fee plans are seller-managed and are best for owners comfortable running more of the sale themselves.
MLS Basic
Lean MLS advertising for listing-ready sellers.
- 6-month MLS listing
- Up to 10 seller-supplied photos
- 2 listing changes included, then $25/change
- Email support only
- Seller handles inquiries, showings, forms, offers, contracts and closing
- No CMA or pricing guidance
- No photography or yard-sign add-ons
- No brokerage relationship
FSBO Plus
MLS advertising with more flexibility while you manage the transaction.
- 6-month MLS listing
- Maximum MLS photos
- Unlimited reasonable listing changes
- Phone + email support
- Seller handles inquiries, showings, forms, offers, contracts and closing
- No CMA or pricing guidance
- Optional photography $199 and yard sign $99
- No brokerage relationship
Full Service
Pricing, marketing and seller representation through closing.
- CMA and pricing guidance
- MLS setup and syndication
- Showing coordination and buyer-agent feedback
- Seller provides reasonable property access
- Offer review and negotiation
- Contract-to-close support
- Paid at closing only if sold
- Cancel anytime for $0
October 2026 market focus: St. Petersburg is highly neighborhood-sensitive, with historic bungalows, downtown condos, waterfront homes and conventional inland neighborhoods attracting different buyers. Flood zone, roof and wind protection, seawall or dock condition, condo finances, parking and proximity to downtown or the beaches can materially affect value.
Market the property the way a real buyer will compare it.
St. Petersburg has everything from historic bungalows and downtown condos to waterfront homes and suburban neighborhoods. Sellers need a listing strategy that is easy to understand and flexible enough to fit very different property types.
Property-specific pricing
Use the closest relevant sold and active competition instead of broad city averages.
Online presentation
Complete listing data, clean photos and fast answers help buyers evaluate the property before a showing.
HOA and community details
Have current dues, restrictions and community information ready when they apply.
Major-system ages
Roof, HVAC, windows and other high-cost items can shape negotiation. Dates and records reduce uncertainty.
Access and showing plan
Make the property easy for qualified buyer agents to schedule and show.
Offer quality
Compare financing, inspection terms, concessions, appraisal exposure and timeline alongside price.
- Confirm property and HOA information
- Gather repair and system records
- Prepare clean, bright photos
- Set access instructions
- Review nearby active competition
- Define your preferred closing timeline
St. Petersburg pricing depends heavily on property type and risk profile.
St. Petersburg includes historic bungalows, downtown condos, waterfront homes and suburban neighborhoods. Renovation quality, condo economics, flood exposure, roof and system condition and micro-location can create large differences between nearby properties.
Historic-home condition
Roof, HVAC, plumbing, electrical and renovation history can materially affect offers on older homes.
Condo economics
Dues, assessments, reserves, insurance and rental restrictions may matter as much as the unit itself.
Flood and waterfront context
Where applicable, organize elevation, flood-zone, wind-mitigation and water-access information before launch.
St. Petersburg plus nearby seller markets.
Coverage also extends through Gulfport, Pinellas Point, Shore Acres, Kenneth City, and the greater St. Pete area.
Common questions before listing.
What does 1% Full Service include?
CMA and pricing guidance, MLS setup and management, showing coordination, feedback, offer review and negotiation, and contract-to-close support.
When is the 1% fee paid?
At closing only if the property sells, subject to the signed agreement.
Can I cancel?
Yes. Eaton’s current full-service offer is cancel anytime for $0, subject to the signed agreement.
Can I use MLS-only instead?
Yes. Choose $499 FSBO Plus or $99 MLS Basic when you want MLS advertising only and will manage the transaction yourself. Both are limited-service plans with no brokerage relationship.
Is buyer-agent compensation included?
No. If offered, it is separate, negotiable and chosen by the seller.
Start with your St. Petersburg address.
See whether 1% Full Service or an MLS-only plan fits the sale.
1% refers to Eaton Real Estate Company’s listing-side fee. Other transaction costs may apply. MLS availability depends on property location and brokerage coverage.