FLORIDA + TEXAS SELLER COMPARISON • Updated October 1, 2026
Both start with a $99 MLS option. The bigger difference is what happens when you want more than an MLS entry.
No spin: the $99 packages are not identical. Compare the service model first, then the features.
AT A GLANCE
Beycome
Technology-led FSBO platform with packaged seller tools.
Eaton
$99 MLS Basic, $499 FSBO Plus, or a separate 1% Full-Service representation path.
Key question:
Do you want to run the transaction yourself, or have a broker represent you?
Starting MLS price
Both companies advertise a $99 starting option.
Eaton representation path
Full seller representation is a separate service.
Eaton service area
Florida and Texas, subject to MLS coverage.
THE DECISION IS REALLY ABOUT SERVICE MODEL
Beycome is built around a technology-led FSBO workflow. Eaton offers DIY MLS options too, but also gives sellers a separate full-service representation path.
DIY / FSBO-FIRST
Basic — $99 one-time
You remain the person running the sale.
Enhanced — $399 one-time
Adds a photography session, 25 HD photos, marketing materials, signage and a lockbox, according to Beycome’s current published package.
DIY OR REPRESENTED
$99 MLS Basic
For sellers who mainly want the MLS entry and plan to manage the transaction themselves.
$499 FSBO Plus
More listing flexibility and support, while the seller still handles the sale.
1% Full Service
CMA and pricing guidance, listing management, buyer-agent communication, showing coordination, negotiation and contract-to-close representation.
SIDE-BY-SIDE
Price matters, but the practical difference is who handles pricing, buyer-agent communication, negotiation and the contract process.
BEYCOME BASIC
Seller-managed
Strong DIY toolset, long listing term, maximum photos and unlimited changes.
EATON MLS BASIC
Seller-managed
6-month MLS listing, up to 10 seller-supplied photos, two included changes and email support.
EATON FSBO PLUS
Seller-managed
6-month MLS listing, maximum MLS photos, unlimited reasonable changes, phone/email support and sales-document resources.
EATON FULL SERVICE
Broker represented
Pricing guidance, MLS management, showing coordination, agent follow-up, offer review, negotiation and contract-to-close support.
Buyer-agent compensation, if offered, is separate and chosen by the seller. Eaton’s 1% is the listing-side fee and is paid at closing only if the property sells.
CHOOSE BY WHAT YOU VALUE
Beycome may appeal if you are comfortable managing pricing, showings, offers and the transaction yourself and want a broad set of built-in FSBO tools.
Ask yourself:
Which tools will I actually use, and which responsibilities are still mine?
Eaton may appeal if you want a low-cost MLS option but also want the ability to choose a broker-represented 1% service instead of running the entire sale yourself.
Ask yourself:
Do I want software and tools, or do I want someone representing me in the transaction?
PRICING CHECKED OCTOBER 1, 2026
Beycome package details on this page are based on Beycome’s official Florida flat-fee MLS page. Packages can change by state and over time. Eaton plan details are based on the current service pages on this site.
This button opens Beycome’s website.
STRAIGHT ANSWERS
No. The prices match, but the included features and listing terms differ. Beycome currently publishes a broader technology/tool bundle at its $99 tier. Eaton’s $99 option is intentionally a more basic MLS-entry product.
No. Both are seller-managed MLS options. Eaton’s seller representation is the separate 1% Full-Service plan.
Broker CMA and pricing guidance, MLS listing management, buyer-agent communication, showing coordination, offer review and negotiation, and contract-to-close support. The 1% listing-side fee is paid at closing only if the property sells.
No. Buyer-agent compensation, if offered, is separate, negotiable and chosen by the seller.
EATON REAL ESTATE COMPANY • Florida + Texas
Eaton keeps the choice simple: $99 MLS Basic, $499 FSBO Plus, or 1% Full-Service seller representation.
Texas office: 409-996-9999 • Florida office: 561-938-0000
