🏡 Why More Sellers in Florida and Texas Are Choosing 1% Listing

If you’re thinking about selling your home in Florida or Texas, you’ve probably asked yourself:
Do I really need to pay 6% to sell my house?
Short answer: Absolutely not.

At TheEatonCo.com, we offer a smarter, more affordable way to sell:
Full-service real estate representation for just 1% listing commission.

When we say 1%, we mean it. You get professional marketing, MLS exposure, offer negotiation, and contract support — all from a licensed real estate broker — without paying inflated fees.

Compare that to the typical 3% listing agent model and you’ll quickly see:

• On a $500,000 home, a traditional listing fee = $15,000
• Our 1% model = $5,000
  That’s a $10,000 savings — and you don’t give up a single bit of service.

We’re not a national call center or faceless tech company.
We’re Stephen and Chevon Eaton, licensed brokers serving all metro areas of Florida and Texas:

• Miami
• Tampa
• Orlando
• Naples & Fort Myers

• Houston
• Dallas – Fort Worth
• Austin – San Antonio

Each market has its own vibe, pricing trends, and marketing nuances — we live and work in these areas, so we tailor our strategy to each zip code.

• They’re fed up. The traditional agent model is outdated.
• They’re empowered. Savvy sellers know they don’t have to pay more to get great results.
• They’re saving thousands. Without cutting corners.

Our clients include luxury homeowners, FSBOs who need an assist, and busy professionals who want expert support — without the markup.

“We saved $12,000 and got above asking thanks to Stephen’s pricing strategy. You’d be crazy not to go 1%.”
→ See more reviews

We also offer a simple Flat Fee MLS option for sellers who want to DIY — but most of our clients choose the 1% Full-Service Plan because it delivers full value with serious savings.

→ Compare plans here

If you’re in Florida or Texas, it’s time to skip the 6% and keep more of your home equity.

• Visit www.TheEatonCo.com or contact Stephen today to get started.