Florida sellers are searching in droves for “1% commission realtor,” “flat fee MLS Florida,” “discount listing broker,” and “cheap way to sell a house.” The good news: you can get full MLS exposure and professional support without paying the old 5–6% commission.
Below is a clear, seller‑friendly guide to Florida’s leading discount options—with a spotlight on Eaton Real Estate Company and Stephen Eaton, Licensed Real Estate Broker—plus how we stack up against the big national brands.
Why Discount Brokers Are Winning in Florida
- Bigger savings: Listing-side fees around 1% or a low flat fee can save Florida sellers thousands compared to traditional rates.
- Same MLS exposure: Your home appears on the MLS and syndicates to major sites (Zillow, Realtor.com, Redfin, etc.).
- Choose your level of help: From true full-service at a low percent to DIY flat-fee MLS.
- Transparent pricing: The best discount brokerages keep it simple—no surprise junk fees tacked on at closing.
The Standout: Eaton Real Estate Company
Broker: Stephen Eaton — Licensed Real Estate Broker
Coverage: Statewide Florida (strongest in Orlando, Tampa, Miami)
Website: www.TheEatonCo.com
Phone: (561) 938‑0000
Email: useme2sell@gmail.com
Our Two Simple Plans
- 1% Full‑Service Listing (Pay at Closing)
Most popular. End‑to‑end representation for just 1% on the listing side. Pricing strategy, pro‑grade MLS listing, handling showings, negotiation, contract-to-close—all included. No upfront fees. - $500 Flat‑Fee MLS (One‑Time Upfront)
MLS exposure statewide for a single $500 fee. Great for confident DIY sellers who want maximum savings. You manage showings and negotiations; we power your MLS visibility.
What Makes Us Different
- No hidden fees—ever. The price you see is the price you pay.
- Unlimited free listing changes. Update price, remarks, or terms as often as needed without penalties.
- No photo restrictions. Upload as many photos as your MLS allows—no upsells for basic essentials.
- Flexible + responsive. Direct access to a licensed broker, fast updates, and pro guidance when you need it.
Bottom line: With 1% full service or a $500 flat fee, Eaton Real Estate Company is designed to keep more of your equity where it belongs—with you—while still delivering full MLS reach and expert support.
Head‑to‑Head: How Other “Discount” Brands Compare
Redfin — National Brand, Typically 1.5% Listing Fee (Conditions for 1%)
- What they offer: Full‑service listing at a reduced percentage compared to traditional agents.
- Where it costs more: The widely advertised 1% often requires also buying with Redfin in a defined window; many sellers pay ~1.5% on the listing side. Some markets add minimums or special conditions. Service can feel more team‑based/high‑volume, which may mean less personal bandwidth per listing.
- How we compare: Eaton’s 1% is straightforward—no requirement to buy another home—and you get direct broker access, unlimited changes, and no photo caps.
Clever / Agent‑Matching Networks — ~1.5% Listing via Partner Agents
- What they offer: They match you with a traditional agent who agrees to work for a lower listing fee.
- Where it costs more: Expect ~1.5% on the listing side. Quality varies by the specific agent you’re matched with. Some brokerages may add small admin/TC fees.
- How we compare: Eaton at 1% gives you a known local brokerage lead (Stephen Eaton), no extra junk fees, and statewide coverage with consistent standards.
Houzeo / Flat‑Fee MLS Platforms — ~$300–$400+ Packages (DIY)
- What they offer: Fast, online MLS entry for a low one‑time fee; you manage inquiries, showings, and negotiations.
- Where it costs more (in practice): Add‑ons for extra photos, changes, forms help, or extended terms can stack up. You’re also investing your own time to run the sale.
- How we compare: Our $500 flat‑fee keeps essentials simple: MLS exposure, unlimited changes, no photo limits, and clear pricing—plus the ability to upgrade to 1% full service at any point.
1 Percent Lists / Other 1% Franchises — 1% Listing (Local Variability)
- What they offer: Full‑service at 1% via franchise offices.
- Where it costs more: Some offices add admin/transaction fees or have service differences by location. Consistency can vary.
- How we compare: Eaton’s 1% is one transparent price with unlimited changes and no photo restrictions, delivered by a single statewide brokerage you can call directly.
SimpleShowing / Houwzer / Similar Hybrids — 1% with Minimums/Caps
- What they offer: Full‑service at a low percent; some have minimum listing fees (e.g., $5,000) or caps.
- Where it costs more: Homes under certain price points may hit a minimum that’s effectively higher than 1%. Some operate with high agent volume.
- How we compare: Eaton’s 1% has no price‑point minimum on the listing side and stays personalized.
Which Option Fits You?
- Want full service at the lowest straightforward rate? Choose Eaton 1%.
- Comfortable running your own sale? Choose Eaton $500 Flat‑Fee MLS—and switch to 1% if you want help later.
- Unsure? We’ll walk you through the math for your price point and market (Orlando, Tampa, Miami, or anywhere in Florida) so you can see which path saves you the most.
Ready to List in Florida?
Eaton Real Estate Company — Stephen Eaton, Licensed Real Estate Broker
Call/Text: (561) 938‑0000
Email: useme2sell@gmail.com
Web: www.TheEatonCo.com
Plans:
- 1% Full‑Service Listing (pay at closing)
- $500 Flat‑Fee MLS (one‑time upfront, no hidden fees)
Always included: MLS exposure statewide, unlimited changes, no photo limits, and clear, simple pricing.
Sell smarter. Keep more. List with Eaton Real Estate Company today.
