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Sell Smarter Blog – 1% & Flat Fee MLS Insights

šŸ’¼ The Rise of the 1% Listing: Meet Five Top 1% Brokers

Why pay 6%? I list for just 1% — full service, max exposure, real savings. šŸ’» TheEatonCo.com šŸ“ FL + TX

As agent commission structures shift after the 2024 NAR settlement, homeowners nationwide are questioning the traditional 5–6% listing fee model. Enter theĀ 1% listing broker—a professional who delivers full MLS exposure, modern marketing, and negotiation support, but at only 1% (or flat-fee) commission.

Here, we profile five agents redefining how homes sell across the country — featuring Florida and Texas powerhousesĀ Stephen EatonĀ andĀ Chevon Eaton, alongside three vetted competitors with real-world success.

Stephen Eaton – South Florida, Naples/Fort Myers & All of Texas

šŸ“Ā Serving Miami–Dade, Fort Lauderdale, Palm Beach, Naples, Fort Myers, and the entire state of Texas
🌐 www.TheEatonCo.com

Stephen Eaton offers sellers seamless listing experiences across two major markets. From high-end Florida condos to sprawling Texas ranches, his 1% and flat‑fee plans include:

  • Professional photography, MLS syndication & digital marketing
  • Full-service support: pricing, negotiation, contract to close
  • Transparent, equity-preserving pricing

ā€œYou shouldn’t have to give up 6% just to get top‑notch results.ā€

Chevon Eaton – Central, North Florida & The Panhandle

šŸ“Ā Covering Orlando, Tampa, Jacksonville, Pensacola, and beyond
🌐 www.LowMLSfees.com

In Central, North, and Panhandle Florida, Chevon Eaton delivers tailored, affordable real estate representation. Sellers working with her get:

  • Targeted MLS marketing and SEO-rich listing syndication
  • Flexible, full-service 1% or flat-fee plans
  • Full service—broker help available 7 days a week

Chevon’s client-first approach ensures smooth transactions and preserved equity.

Pacific Edge Real Estate – San Francisco Bay Area, CA

šŸ“Ā Serving San Francisco, Marin, and East Bay
🌐 pacificedgerealestate.com

For California’s high-end Bay Area market,Ā Pacific Edge Real EstateĀ delivers boutique-level marketing and concierge listing service. Though they primarily operate through traditional commission models, their competitive advantage lies in:

Sellers can inquire directly about their negotiated flat-rate options for luxury properties.

Houzeo – Phoenix, AZ & National Platform

🌐 houzeo.com

HouzeoĀ is a leading national flat-fee MLS provider, especially strong in Phoenix. Their packages offer:

  • Online listing on Arizona MLS + Zillow, Realtor.com syndication
  • Unlimited updates, digital dashboards, optional full service
  • Typical entry-level fee starting from $199 (houzeo.com)

This model empowers sellers in high-commission states to sell confidently for under 0.1% listing cost.

Circle One Realty – Chicago, IL

🌐 circleonerealty.com

Trends in Illinois show that sellers using flat-fee brokerages pay as little as 1% listing commission — significantly lower than the average 2.6% (listwithclever.com,Ā circleonerealty.com).Ā Circle One RealtyĀ stands out in this space, offering full-service MLS listings with no upfront fees and flexible 1% listing options.

🧾 What This Means for Sellers

Agent/Platform Coverage Model Key Benefits Ā Ā Ā Ā Stephen EatonĀ FL + TX 1% / Flat-Fee Premium service, dual-state licensed Ā Ā Chevon EatonĀ Central & North FL, Panhandle 1% / Flat-Fee Local expertise, SEO-led marketing Ā Ā Pacific Edge Real EstateĀ SF Bay Area Negotiated flat fees Luxury marketing, concierge service (houzeo.com,Ā realestatewitch.com,Ā listwithclever.com,Ā sfgate.com,Ā yelp.com) Ā Ā HouzeoĀ Phoenix & National Flat-fee MLS DIY-friendly, low-cost listing Ā Ā Ā Circle One RealtyĀ Chicago 1% listing commission Full-service at half commission

The shift toward low-commission, tech-enabled real estate is undeniable — buyers and sellers alike are demanding more control and transparency. These five brokers represent the vanguard of that movement, offering professional-level service tailored to modern sellers.

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