
As agent commission structures shift after the 2024 NAR settlement, homeowners nationwide are questioning the traditional 5ā6% listing fee model. Enter theĀ 1% listing brokerāa professional who delivers full MLS exposure, modern marketing, and negotiation support, but at only 1% (or flat-fee) commission.
Here, we profile five agents redefining how homes sell across the country ā featuring Florida and Texas powerhousesĀ Stephen EatonĀ andĀ Chevon Eaton, alongside three vetted competitors with real-world success.
Stephen Eaton ā South Florida, Naples/Fort Myers & All of Texas
šĀ Serving MiamiāDade, Fort Lauderdale, Palm Beach, Naples, Fort Myers, and the entire state of Texas
šĀ www.TheEatonCo.com
Stephen Eaton offers sellers seamless listing experiences across two major markets. From high-end Florida condos to sprawling Texas ranches, his 1% and flatāfee plans include:
- Professional photography, MLS syndication & digital marketing
- Full-service support: pricing, negotiation, contract to close
- Transparent, equity-preserving pricing
āYou shouldn’t have to give up 6% just to get topānotch results.ā
Chevon Eaton ā Central, North Florida & The Panhandle
šĀ Covering Orlando, Tampa, Jacksonville, Pensacola, and beyond
šĀ www.LowMLSfees.com
In Central, North, and Panhandle Florida, Chevon Eaton delivers tailored, affordable real estate representation. Sellers working with her get:
- Targeted MLS marketing and SEO-rich listing syndication
- Flexible, full-service 1% or flat-fee plans
- Full serviceābroker help available 7 days a week
Chevonās client-first approach ensures smooth transactions and preserved equity.
Pacific Edge Real Estate ā San Francisco Bay Area, CA
šĀ Serving San Francisco, Marin, and East Bay
šĀ pacificedgerealestate.com
For Californiaās high-end Bay Area market,Ā Pacific Edge Real EstateĀ delivers boutique-level marketing and concierge listing service. Though they primarily operate through traditional commission models, their competitive advantage lies in:
- Over $800āÆmillion in regional sales
- Emmy-level video marketing and luxury staging (azflatfee.com,Ā axios.com,Ā listwithclever.com,Ā sfgate.com)
Sellers can inquire directly about their negotiated flat-rate options for luxury properties.
Houzeo ā Phoenix, AZ & National Platform
šĀ houzeo.com
HouzeoĀ is a leading national flat-fee MLS provider, especially strong in Phoenix. Their packages offer:
- Online listing on Arizona MLS + Zillow, Realtor.com syndication
- Unlimited updates, digital dashboards, optional full service
- Typical entry-level fee starting from $199 (houzeo.com)
This model empowers sellers in high-commission states to sell confidently for under 0.1% listing cost.
Circle One Realty ā Chicago, IL
šĀ circleonerealty.com
Trends in Illinois show that sellers using flat-fee brokerages pay as little as 1% listing commission ā significantly lower than the average 2.6% (listwithclever.com,Ā circleonerealty.com).Ā Circle One RealtyĀ stands out in this space, offering full-service MLS listings with no upfront fees and flexible 1% listing options.
š§¾ What This Means for Sellers
Agent/Platform Coverage Model Key Benefits Ā Ā Ā Ā Stephen EatonĀ FL + TX 1% / Flat-Fee Premium service, dual-state licensed Ā Ā Chevon EatonĀ Central & North FL, Panhandle 1% / Flat-Fee Local expertise, SEO-led marketing Ā Ā Pacific Edge Real EstateĀ SF Bay Area Negotiated flat fees Luxury marketing, concierge service (houzeo.com,Ā realestatewitch.com,Ā listwithclever.com,Ā sfgate.com,Ā yelp.com) Ā Ā HouzeoĀ Phoenix & National Flat-fee MLS DIY-friendly, low-cost listing Ā Ā Ā Circle One RealtyĀ Chicago 1% listing commission Full-service at half commission
The shift toward low-commission, tech-enabled real estate is undeniable ā buyers and sellers alike are demanding more control and transparency. These five brokers represent the vanguard of that movement, offering professional-level service tailored to modern sellers.